Online Sports Betting in Kenya (2023)

Learn how to bet on sports in Kenya legally in a safe, fun, and responsible manner.

Sports Betting in Kenya

So you want to start betting online but don’t have a clue about where to start? Or you don’t even know what online betting is all about? Are you wondering what sports are available to bet on in Kenya? If you want answers to these or any other sports betting questions, then you’re at the right place.

Now more than ever, many Kenyans are signing up at betting sites with interest to make a killing from online gambling. But most of them have half-baked information about the best places to cast their betting nets. And that’s where we come in. This guide lets you in on everything you need to know about online gambling. From what online sports betting is to where you can find the best sports.

What does it mean to bet online? Online sports betting involves predicting game outcomes. Gamblers place bets on a betting site commonly known as a sportsbook/bookmaker. A player wins when the game’s results match the prediction. The initial bet amount multiplied by the total odds on the match(es) is the total amount won.

Players must have an account on the sportsbook. The bookies partner with gaming software providers so that players have several betting opportunities. Kenyan bettors love betting on football matches, rugby, basketball, and other popular sports.

Is it Legal to Bet Online in Kenya?

The Kenyan government allows online sports betting and offers permits and operation licenses to online sports betting companies. Since the Betting, Lotteries, and Gaming Act (BLGA) of 1966, the government has legalized all gambling activities in Kenya.

Currently, online sportsbooks are licensed and regulated by Kenya’s Betting Control and Licensing Board (BCLB). It’s the government’s watchdog that ensures online betting companies do not exploit Kenyan players. Players must be 18 years and above to register and play on a betting site.

Best Sports Betting Sites in Kenya

Now you know what sportsbooks are and the legal requirements for one to bet online. But what are the best places to gamble online in Kenya? Where can players make the most out of their hard-earned money betting online? That’s what you’re about to find out.

There are over ten legally allowed betting sites in Kenya. But not all gambling sites are worth risking your money on. We have saved you the hustle of having to try out every site to see which one is best for you. 

Here is our selection of Kenya’s most popular gambling sites:

  1. Betway
  2. Betika
  3. SportPesa
  4. 22Bet
  5. Odibets
  6. BetWinner
  7. MelBet
  8. 1XBet
  9. Bet365

The above list doesn’t have all the betting sites in Kenya. We handpicked the most popular bookies that Kenyan punters love to wager on.

Any serious gambler knows that you don’t throw your money on a sportsbook. You bet on a site that is worth it and on sports that give you a high chance of winning. That’s why we took our time to provide you with more details on the most popular sports and the best bookmakers for each one of them.

Here are the most popular betting sports events:

  • Football
  • Basketball
  • Cricket
  • Tennis
  • Volleyball
  • Rugby

Online Football Betting in Kenya

As the most popular sport in the world, football is a favorite of every gambler. It has the most extensive betting market, and it’s the most dominant sport on Kenyan bookmakers. To place a bet on a football match, you select a game on your favorite sportsbook, make your prediction, and enter the stake amount. 

Football has many betting options like over/under goals prediction, double chance prediction, among others. The multiple betting markets in the game make it the most profitable game on betting sites.

Online Basketball Betting in Kenya

Basketball is another popular game in Kenya bookies. Though not as popular as football, the sport has a huge fan base throughout the world. Basketball ranks as one of the most lucrative games to bet on, and Kenyan punters know that too well.

Punters love betting on NBA’s regular season, which is among the most competitive basketball tournament. It gives an exciting bet experience and has excellent live and prop bet options. Notable bet markets include race-to-30, quarter-winner, and conference-winner. Most international sites in Kenya offer great odds in basketball sports.

Online Rugby Betting in Kenya

Rugby has recently won a huge fan base in Kenya. The recent wins of the Kenya rugby sevens team seem to have drawn many Kenyan bettors towards loving the sport.

Rugby enthusiasts love the game for the depth of tactics used and the physicality involved. Expert rugby bettors enjoy the lucrative markets in the game, but newbie punters could also try their way through on our betting sites list. 

Online Tennis Betting in Kenya

Most fans consider Tennis to be one of the best and most exciting sports to bet on. It’s among the few action-packed sports, and betting on it makes the sport more flavorful.

With tennis, punters can bet on every point and game set. Though the sport is not as popular as other fore-mentioned sports, you can take advantage of the attractive odds on big events like Wimbledon. Tennis also has live-stream coverage of incredible contests that you can find on most Kenyan sportsbooks.

Online Cricket Betting in Kenya

If you want a sport to lose yourself in, then cricket is the game for you. It is one of the most intense and strategic sports to watch and bet on. Most cricket betting sites allow you to choose the kind of cricket you want to bet on, like the Twenty20 or the Test Cricket.

Most Kenyan betting sites that allow cricket betting offer a fantastic selection of creative cricket markets for punters. They also provide detailed updates that bettors and fans would need to place a bet.