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Bet254 Kenya Review (2023)

Launched in 2020, Bet254 is a relatively new sportsbook that mainly focuses on the Kenyan market. It features a simple design with an orange and yellow background and easy-to-use navigation. The betting site is quickly gaining popularity due to its vast selection of football markets and low minimal wagering amounts. Bet254 is an authentic platform since it holds a BCLB license and upholds all gambling security measures.

Sports available

At the time of writing, Bet254 only provides three sports categories. The only sporting events available on the sportsbook include Football, Tennis, and Basketball. However, the football and basketball sections have plenty of games since they cover all major events across the planet. Nonetheless, most punters expect the platform to introduce more sports categories in the future.

Betting markets

Although the sportsbook has few sports, the available ones have a decent selection of betting markets. In the football category, you can get options like goal scorer, under/over, winning team, double chance, 3-way handicap, and more. If you prefer basketball, you can enjoy different markets such as Moneyline, odd/even, 2-way handicap, over/under, and other options. Lastly, tennis punters can wager on numerous markets including total sets, Moneyline, correct score, and much more.

Betting Margins

The sportsbook’s overall betting margin is at 6.06%, but the figure fluctuates depending on the type of sporting event. For instance, the English premier league, Serie A, and Polish Ekstraklasa have betting margins of 5.44%, 5.58%, and 7.17% respectively.


Unfortunately, Bet254 does not provide a welcome package and no deposit bonuses for new punters. However, the site offers promo codes during holidays to allow players to wager for free.

Unique Markets

Unfortunately, Bet254 lacks a section for unique markets. Therefore, you cannot bet on bizarre selections such as politics.

Virtual sports section

The site has a modest selection of virtual sports. You can bet on virtual events such as the English, German, French, Spanish, and Italian Leagues. The section has virtual standings, live events, and match days which can help you decide how to bet.

Jackpot available

The sportsbook offers four jackpots that you can play with minimal stakes of five shillings. They also have a “Lucky Drip” button that you may use to pick different markets randomly. The first two prizes have ten selections with a maximum payout of 100,000 shillings. To win, you need to predict different statistical outcomes of the pre-selected game correctly.

The third jackpot has 15 selections, and it is worth 500,000 shillings. If you want to play, you need to select the number of teams that will score in each pre-selected match. Amazingly, the sportsbook rewards bettors that get 14 and 15 predictions correct with different bonuses.

The largest jackpot has 17 pre-selected games, and most of the events occur on weekends. If you correctly predict the outcome of all the matches, you can win a whopping amount of 25.4 million shillings. Also, players that get 13 to 16 correct predictions win varying bonuses.

Sportsbook Maximum and Minima

The sportsbook is unique since it allows punters to place a bet with a minimum stake of one shilling, which is relatively low compared to the industry average. However, you can only wager with amounts up to 70,000 shillings.

The platform only allows bettors to withdraw amounts that exceed 100 shillings, but the maximum withdrawal limit varies depending on the mobile banking service.

While betting, the maximum potential payout that you can win from a single match ticket is 100,000 shillings. Though, bettors that place multi-bets can win up to 3,600,000 shillings in a single ticket.

Mobile Compatibility

Bet254 does not have a mobile app, but the site works perfectly on hand-held gadgets. Developers constantly update the site to optimize its performance. The good thing about the mobile website is that it has similar functionality as the desktop version. Therefore, you can use it to place bets, deposit money, withdraw cash, and perform other gambling activities.


Price Boost

The sportsbook has a price boost feature that increases your odds as you make more selections. It uses a multiplier factor that changes when you add more bets to your bet slip, maximizing your potential winnings. However, the possible payout cannot exceed the platform’s maximum value.


You can use the feature to wager on various ongoing events. However, the value of the available markets keeps changing in real-time as things unfold in the arena. In most cases, selections with a low possibility of occurring have more enormous odds.

How to join Bet254

  • Launch your favorite browser.
  • Use Google, Bing, or any other search engine to find Bet254.
  • Click the black “Join Now” button on the top-right side of the home page.
  • Fill out the Bet254 signup form by filling in your Kenyan phone number and password. However, the phone number that you enter should have M-Pesa mobile banking service.
  • Hit the orange “Join Now” button to create a profile.
  • The Bet254 website will redirect you to your profile and indicate that your account is ready.
  • You can add funds and start staking.

How to Deposit Money

You cannot bet on Bet254 if you do not have at least one shilling in your account. Additionally, your M-Pesa balance should be above the minimal transaction threshold to successfully deposit money in your Bet254 account. You can make M-Pesa deposits in three ways:

Option 1: M-Pesa Deposit from Website

  • Log in to your Bet254 account.
  • Click the black “Deposit” button on the top-right corner of the page.
  • Enter the amount.
  • Hit the black “Deposit” button to initiate the payment process.
  • Go to your phone and enter your M-Pesa PIN to authorize the transaction.
  • The M-Pesa service will send you a confirmation message if the transaction is successful.
  • Bet254 will instantly send you a message to acknowledge your deposit.

Option 2: M-pesa Deposit using Shortcode

  • Confirm that your phone has a Safaricom SIM card.
  • Dial *334# short code.
  • Go to “Lipa na M-Pesa” option.
  • Select the “Pay Bill” option.
  • Enter “733338” as the “Business Number.”
  • Input “254” as the “Account Number.”
  • Input your deposit amount.
  • Enter your PIN and confirm the transaction.
  • You’ll receive a confirmation message from M-Pesa and the sportsbook.

Option 3: Using M-Pesa Menu

  • Go to M-Pesa menu.
  • Select “Lipa na M-Pesa.”
  • Enter “733338” in the Business Number section.
  • Enter “254” in the Account Number input field.
  • Enter the amount you wish to deposit.
  • Enter your M-Pesa PIN.
  • Confirm the transaction if M-Pesa displays “Strikebet” as the recipient.
  • Wait for the confirmation message and start betting.

How to Verify your Account

Many sportsbooks face various issues such as money laundering, scam, and other unwanted activities. For that reason, Bet254 expects all new members to provide correct personal info. If the agents suspect any suspicious activity on your account, they will request you to provide verification details.

  • If the site sends you a request to verify your info, click the verification link to get started.
  • Go to the verification form and select document type. It might be a notarised ID, a driver’s license, birth certificate, or other government-issued documents.
  • Upload a photo of the document of your choice.
  • Go to the “proof of address” section.
  • Upload a photo of any recent utility bill, such as a water or electricity bill.
  • If the agents need you to prove the source of funds, you might need to provide your financial details and other additional info to their satisfaction.
  • If your details are valid, the representatives will allow you to continue using the platform. However, they might suspend your account and retain your balance if you provide fake documents.

How to Withdraw Money

Bet254 allows bettors to withdraw money using M-Pesa mobile money. However, the sportsbook can send you money via bank transfer if you win a massive jackpot.

  • Log into your Bet254 account.
  • Select the “withdraw” option.
  • Enter your preferred amount in the withdrawal section.
  • Hit the “withdraw” button.
  • Wait for the sportsbook to verify your transaction and send the money to your M-Pesa account.


  • Information
  • Products Sportsbook
  • License BCLB license.
  • Founded 2020
  • Customer Service
  • Chat No
  • Email
  • Phone N/A
  • Opening Hours
    7 days, 24/7

Our Score

  • Sign up Offers
    7 / 10
  • Customer Service
    7 / 10
  • Payment Methods
    7 / 10
  • Licensing & Safety
    7 / 10
  • Design & Usability
    7 / 10


Is Bet254 legal in Kenya?
How to deposit on Bet254?
How to withdraw from Bet254?
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