Betting Control and Licensing Board (BCLB).

bet365 is one of the world's largest gambling companies and offers one of the best gambling products available. You will find a massive collection of sports and betting markets.

Reviewed by James Mwaura Last updated: 09/03/2023
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Bet365 Kenya Review (2023)

Bet365 is a British betting platform that started operations in 2000 before expanding overseas. The company was founded by Denise Coates, who remains the majority shareholder. She owns the company together with Peter Coates and John Coates.

The site’s design takes a green and yellow color scheme with a list of game categories on the left side of the page. Unlike most gambling sites, its layout has a sportsbook and a casino section. 

The sportsbook option has virtually all kinds of sports with multiple markets. Bet365 holds a British Gambling Commission license, and it adheres to various guidelines to provide a high-quality gambling experience.

Sports available

Bet365 provides a vast array of national and international sporting activities. The events range from local tournaments with upcoming teams to continental leagues that involve top clubs. Although there are dozens of sports categories, most punters wager on football matches. For that reason, the site displays upcoming games in almost every major league around the world. 

Other events that you can wager on include Basketball, American football, baseball, boxing, Australian rules, bowls, cricket, cycling, formula 1, Darts, Golf, Hockey,  horse racing, ice hockey, and much more. Examples of football leagues that you might find on the site include the English Premier League, Italian Serie A, Spanish La Liga, Bundesliga, UEFA Champions League, and much more.

Betting markets

The site offers a range of online betting markets on different sporting activities. In most cases, selections that are difficult to predict have higher odds. If you’re a football enthusiast, you might encounter numerous markets, including double chance, full-time results, Asian handicap, goal scorers, winning margin, goals over/under, and more.

Betting margins

Bet365 has an average odd payout of about 94%. While betting, you’ll notice that odds vary depending on the strength of the teams and their positions on the current standings. Expect higher odds on matches between rival teams or events where the competing teams are equally strong. However, you’ll get lower odds on markets with a high probability of a particular outcome.


The website provides a vast range of promotions and bonuses. On sign-up, new players get a welcome package that includes a 15% bonus for up to $60. The reward comes with various terms, such as a minimum deposit of $10, a validity period of 30 days, and other wagering requirements.

Another offer is the Soccer Accumulator Bonus which returns a 5 - 70% bonus when you win an accumulator of 3 or more pre-match selections. Besides, the bonus amount is withdrawable since the site adds the funds to your current balance. However, you cannot get the reward if you wager using Bet Credits.

Tennis punters enjoy the Tennis Accumulator Bonus, which rewards them with additional cash for up to 70% of their wager amounts. The reward is also withdrawable, but you need to place your stake on two or more games. Like the Soccer Accumulator, you cannot qualify if you bet using Bet Credits.

Unique markets

The site has other unique markets that you might not find on most betting platforms. For instance, you can also bet on eSports, politics, Speedway, table tennis, trotting, floorball, winter sports, and others.

Virtual sports section

The virtual sports section contains several computer-generated sporting events. You can bet on virtual events such as horse racing, cycling, darts, motor racing, soccer, American football, Greyhounds, and more.


Bet365 provides support through multiple channels, including live chat, email, and telephone. The representatives are available 24/7 to help players solve different issues at any time. Additionally, the platform has an extensive FAQ page containing common questions and possible answers.


Cash-out option

Bet365 provides a full or partial cash-out option on some running bets for a specific timeframe. The feature allows you to cancel your stake if you feel that your chances of winning are slim. However, the amount you’ll get varies depending on the time of cashout and the status of your bet.

Bet Builder

The bet builder allows you to personalize your bet by exploring different markets from the same game. For instance, you may select a double chance, possible goal scorer, goals under/over, and other options.


If you enjoy watching live events, Bet365 has a live-streaming tool that enables you to stream different sporting activities. The feature is compatible with the desktop website, mobile site, and mobile app.

Mobile compatibility

The betting platform works flawlessly on both desktop and mobile browsers. It is highly responsive since it uses HTML5 and other latest web technologies. Besides, players with iOS and Android gadgets can download the platform’s high-performance mobile app to improve their gambling experience.

Security and fairness

The site uses SSL to safeguard payment transactions and other online activities. It also upholds different UKGC guidelines to provide a secure gambling platform. Apart from licensing, it uses independent third-party auditors such as eCOGRA to test virtual games for fairness. The presence of the eCOGRA seal of approval at the bottom of the website clearly shows that the site is secure and legit.

How to join Bet365

  • Launch your browser and visit Bet365.
  • Click the green “Join” button on the right top section of the homepage.
  • Bet365 will redirect you to the registration page. On the sign-up form, select your country and enter personal info such as your title, name, phone, email, address, and date of birth. Also, enter your username, password, four-digit security number, and security number. Finally, enter your promo code, reality check settings, and agree to terms before clicking the green “Join Bet365” button.
  • Verify your email to activate your Bet365 account.

How to deposit money

The site allows you to deposit funds using multiple methods, including Neteller, Cheque, Astropay, wire transfer, Paysafecard, and Credit/debit card.

  • Access your account using any browser.
  • Go to the payment page.
  • Select your preferred deposit option.
  • Enter the amount you want to deposit.
  • Initiate the transaction.
  • Bet365 will instantly add the amount to your balance.
  • Start betting.

How to verify your account

Bet365 requires players to verify their accounts before they can withdraw funds. Here is the two-step verification process.

  • Visit Bet365 and go to your profile section.
  • Upload a photo of a government-issued document such as an ID card, passport, birth certificate, or your driver’s license.
  • Upload a photo of an alternative verification document.
  • Wait for the sportsbook to verify your documents.

How to withdraw money

  • Log in to your Bet365 account.
  • If your balance is equal to or more than $10, go to the payment section.
  • Select your preferred withdrawal method. It might be a credit card, debit card, or other options.
  • Enter the amount you want to withdraw.
  • Initiate the withdrawal request.
  • Wait for Bet365 to complete the transaction. Note that it might take up to 10 days to receive the funds.
  • 1

    Open an account

    Click through our link and complete the registration form.

  • 2

    Claim your bonus

    Claim the sportsbook bonus.

  • 3

    Add a payment method and deposit funds

    Either during or after the registration form, you will need to enter a valid payment method to deposit funds into your betting account.


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