Betting Control and Licensing Board (BCLB).

Betsafe is a safe, trusted and legal Kenyan gambling site with a fun and exciting sportsbook. Players will find 40+ sports, 1000's of betting markets, and an excellent 24/7 customer support service.

Reviewed by James Mwaura Last updated: 06/03/2023
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Betsafe offers

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100% Welcome Free Bet up to 1000 KSH

Turnover odd min. 3,0
Max. Amount 2000
Min. Deposit 20 KSH
Expiration 30 days
No code required
Claim offer

Betsafe Kenya Review (2023)

Betsafe is a renowned global betting brand owned by the Betsson Group, which owns 17 other sports betting brands globally. It is licensed in Malta and Lithuania but headquartered in Stockholm, Sweden. 

The international brand has globe-trotted most European and Asian countries since 2006. It runs betting operations in several African countries, including Nigeria, Uganda, South Africa, and Kenya.

Betsafe officially launched sports betting operations in Kenya on 2nd December 2020. By then, the bookie was already licensed by Kenya’s Betting, Control, and Licensing Board. Betsafe Kenya offers impressive betting services to Kenyan punters as a bookie from the leading global betting brand. 

With over 30 sports events, attractive odds, and high-end mobile betting apps, the bookie has overtaken most local betting companies. This guide gives you a thorough walkthrough of all that Betsafe Kenya has to offer.

Sports and Betting Markets

As a gambling brand backed by the leading sports betting provider globally, Betsafe Kenya is a bone to reckon with in the country. The bookie offers over 30 sports events with a keen focus on Kenyans’ favorite sports like football, rugby, and basketball. It sets itself apart from its peers as a bookmaker with the broadest betting markets and betting options. 

Bet markets at Betsafe are as extensive as the number of sports available on the sportsbook. Kenyans’ favorite sports like football, tennis, and basketball particularly have great betting markets. The betting margin for most markets at Betsafe Ke stands at approximately 4.9%. By all means, such a margin is great and safe as it guarantees a high-quality betting experience. 

Apart from great margins, the bookie has unique betting choices like TV events, Business and political news bets, and other special markets.

The bookie also offers some of the best promos and bonuses regularly. You have a chance to enjoy welcome bonuses, free bets, and other exciting rewards from the bookie. The loyalty club at Betsafe Kenya rewards the loyal players with special gifts and entries to spice up their betting experience. All the wagering requirements for their houses are well stipulated under each offer.

The main sports offered at Betsafe Kenya include;

  • Football
  • Baseball
  • Tennis
  • Baseball
  • Cricket
  • Boxing
  • Darts
  • Rugby
  • American football
  • Golf
  • Cycling
  • Ice hockey
  • Handball
  • Volleyball
  • Esports

Besides the main sports, Betsafe also offers excellent live betting coverage for key markets like soccer, basketball, and American football. 

Mobile Betting Options

Another differentiating factor that gives Betsafe a competitive edge over its rivals is its multiple mobile betting options. It’s one of the only bookies with a native mobile app, a mobile-optimized website, and an SMS betting capability. With these three options, Kenyan players have the luxury of placing bets anytime and from anywhere. 

Betsafe Mobile App

You can download the iOS app easily from the App Store. Android users can access the app via the download link on the official Betsafe Kenya website.

App highlights

  • It’s easy to download and navigate through the app. 
  • Players can bet on over 30 sports available on the app’s sportsbook.
  • Over 300 casino games, plenty of jackpots, and an extensive virtual sports betting section.
  • Betters can play over 45 live tables with live dealers on the live casino section. 
  • All bonuses and promotion offers are directly accessible from the app. 
  • Access bet results and match stats from the app’s stats center while on the go. It has push notification features on upcoming match fixtures, bet results, and available app updates.

How to Download the Betsafe App on Android Devices

Android device users can access the app by following these steps.

  • Navigate to the Betsafe website via your mobile browser
  • Click in the mobile betting option 
  • Click on the Android download link to download the APK
  • The app will download and install on your Android device
  • Launch the app to start playing.

How to download the Betsafe App on Apple App Store

  • Navigate to your iPhone/iPad’s App store
  • Search for the Betsafe app on the search console
  • Click on it to download and install the app
  • Navigate to the installed app to launch and start betting on the Betsafe app

Betsafe Text Betting

Betsafe is one of the few apps that allow players to bet directly via a text message. To text-bet on Betsafe, you simply make your selection and stake to the code 23333, and Betsafe automatically updates your betslip. What’s more, players can now place bets on Telegram via the official Betsafe Kenya Telegram Channel. You can join the channel via the link provided on the site. The best thing about Betsafe Text-betting is it’s free of charge. Test betting with Betsafe has never been easier. 

How to Register on Betsafe Kenya

New players can sign up on Betsafe in two ways; via SMS or organic sign-up on the Betsafe Kenya website. To join via text, send the word ‘BETSAFE’ to the code 23333. You will receive a welcome message and a temporary password that you can use for your first-time log-in. 

 Here are the steps to use to join Betsafe on the website:

  • Navigate to on your browser
  • Click on the Sign-Up tab 
  • Fill in the personal data required, including your mobile number and password. 
  • Complete and submit your info and check for a confirmation message on your phone. 
  • Go back to and log in to place your first bet. 

How to Deposit and withdraw Money on Betsafe Kenya

Betsafe allows Kenyan players to deposit money to their e-wallet via MPESA only. The minimum deposit allowed is KShs 10.00. Use these easy-to-follow steps:

  • Go to your SIM toolkit to access MPESA
  • Open the MPESA menu and choose the ‘Lipa Na Mpesa’ option.
  • Click on ‘Enter Business Number’ and input Betsafe’s Paybill number - 7290099. Click OK
  • Enter the Account Number - ‘BETSAFE’
  • Enter the amount you wish to deposit.
  • Key in your MPESA PIN and click on SEND. 
  • A confirmation SMS is sent to your phone. 
  • Check your Betsafe Account to confirm that your balance is updated.

You can also deposit money directly from the Betsafe site. Here’s what to do:

  • Log in to your Betsafe account online
  • Click on the deposit tab 
  • Enter your deposit amount
  • You will be redirected to your MPESA toolkit Menu. 
  • Enter your MPESA PIN to process the transaction. 
  • Check your Betsafe account to make sure your account balance is updated. 

How to Withdraw Money From Betsafe

  • Log in to your Betsafe Kenya account online
  • Click on the ‘MyProfile’ tab
  • Click on ‘Wallet’ and select ‘Withdraw.’
  • Enter the amount you want to withdraw
  • Click on ‘OK’ to confirm and process your transaction. 
  • You will receive an MPESA message with the amount withdrawn from your account. 

How to Verify Your Betsafe Account

New Betsafe members are required to verify their accounts to avoid money withdrawal problems. To verify your account, Betsafe requires that a player uploads a copy of either of the following verification documents.

  • The National ID card
  • A valid Driving License
  • A Valid Passport
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    Join Betsafe

    Click through our exclusive bonus links and complete your Betsafe registration.

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