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Sportingbet UK (2022)

Sportingbet has had over 2 decades of an online presence as a betting platform. The betting operator was launched in 1998 and is owned by Electra Works Ltd — the same group that operates Bwin, Ladbrokes and Coral betting entities. This bookmaker holds several licenses across Europe, including licensing from the UK Gambling Commission, Gibraltar and Malta. 

Sportingbet primarily targets punters from UK, Ireland and Canada. The betting firm offers more than 150 football markets and a wide variety of horse races. With important features such as cash out, bet builder and live betting, Sportingbet seems to be an ideal betting platform for UK bettors. 

This review provides an in-depth analysis of Sportingbet’s betting markets, odds, sportsbook and casino features. We also highlight betting offers and promotions to look forward to when you join as a punter.

Sportingbet Sports Betting Review

If you’re a sports betting fanatic, Sportingbet gives you just the tools you need for your betting experience. Their sportsbook homepage is well organised with a clear display of popular sports betting items including coupons, upcoming events and in-play options. The layout makes it quite easy to hop right into the real action.

Looking across the top navigation bar of the sportsbook, you will find a line-up of all the major sports with an option to browse more sports with the click of a button. Getting into the sports you wish to wager on is quite intuitive and simplistic with plenty of outcomes to choose from.

Sports Available

Sportingbet’s sportsbook betting section offers all the major sports. Among the various games that Sportingbet allows punters to bet on for the UK market include:

  • Horse racing
  • Football
  • Basketball
  • Cricket
  • Tennis
  • Golf
  • Rugby
  • Darts
  • Baseball
  • Boxing
  • American football
  • Snooker
  • Cycling
  • Handball
  • Ice hockey
  • Motorsports
  • MMA
  • Winter sports
  • Pool
  • Virtual sports
  • Specials

Even better, these sporting events have diverse betting markets with fancy odds and margins. 

Betting Markets at Sportingbet

Sportingbet’s sports markets come with varying odds of winning possibilities. If you want to bet on football, Sportingbet provides various markets such as Both Teams to Score, Under/Over, Total Goals, Correct Scores, Handicaps, Double Chances, Halftime/Fulltime, Cards, First Scorer and many other options.

Sports such as rugby feature all the popular tournaments — each tournament is provided with a number of betting markets. Just like rugby, basketball has various men's and women's competitions including the NBA and Euro leagues. You’ll definitely find something that suits you with all the popular and less popular sports being featured on the platform.

What’s more, Sportingbet prescribes all the winning limits per player for any single day or week with pay-outs being capped at the maximum winning limits. For a punter, the maximum winnings you can earn from the sportsbook is £250,000.

Betting Margins and Odds

Of all the available sports you can bet on, Sportingbet does not offer greyhound racing. This is especially frustrating to UK punters who fancy the sport. That said, odds for all the available sports are relatively high compared to other bookies.

Sports such as tennis have a pay-out of 92% with markets that include tie-breaks and alternative game totals. 

Betting Features

Considering everything else, the sportsbook markets offered by Sportingbet are above the majority of other bookmakers in the UK market. What’s more, the bookie has several features that make betting on this platform interesting.

For instance, you will enjoy live streaming of special games, bet builder and cash out options.


Cashing out can be simply seen as a way of selling out your bet based on your gut instincts if you can’t see the game to completion. Betting platforms, such as Sportingbet, offer this option to give you a chance to earn from a bet you would’ve otherwise lost.

This option, although not always the desirable one, gives punters a valuable alternative when the game is playing out in quite an unanticipated manner. 

The amount of money you receive from this action will vary depending on the status and elapsed duration of the game. 

Live Betting and Streaming

The live streaming feature on Sportingbet has a respectable number of daily live streaming events. This is a great option if you’re looking to follow the games that you’ve placed a bet on. Sportingbet supplements this live streaming feature with the visual enactment of real-time updates. The real-time updates are similar to live streaming because they provide all the information you would have received if you watched the live streams. 

The betting option comes with the possible markets and great odds too. This option is a great alternative if you wish to see how each team is performing before you can wager on it. 

Multi-Bet Builder

The other interesting betting feature on Sportingbet is the bet builder option. This feature is perfect for punters who want to place a bet featuring multiple events. The bet builder allows you to select a series of games across various sports and betting options thus increasing your potential winnings. 

The bet builder is also simplified for all customers since it can be utilised by simply searching the competitions you wish to bet on and making your selections before submitting your bet slip. After entering the stake amount, Sportingbet will calculate your possible winnings. 

Sportingbet Casino Review

Whether it is the sportsbook or the casino, Sportingbet has got something for everyone. The casino platform supports more than 800 casino games that you can enjoy in the comfort of your home. These games are developed by some of the leading software developers in the gaming world. You will enjoy fantastic casino games from the likes of Play’n Go, NetEnt, Microgaming and Red Tiger. 

The casino also has a ray of thrilling features such as the jackpot, mind-blowing table games and instant win. The majority of the casino game featured on this betting platform are slot games. Considering the ingenuity, creativity and quality that is engraved in these games, one has to admit that Sportingbet casino is one the best places to be for any punter who loves a real-life experience of online casino gaming. 

The casino has a live dealer section, powered by Evolution Gaming, where you get to choose from among 38 different live dealer games such as Blackjack Live, Quantum Roulette, Dream Catcher, Buffalo Blitz Live and much more. Among its many selections of games, Sportingbet also offers plenty of progressive games which include Hall of Gods, Mega Moolah and Mega Fortune, the world’s biggest jackpot games. Mega Moolah has now dished out in excess of £10 million in prizes to lucky punters.

When you browse through the Sportingbet casino section, you will have no trouble finding your poison from among the; 34 table games, 224 slot games, 38 live dealer games and 8 different versions of video poker. There is a decent range of casino games, but, the top online casinos in the UK offer well over 1000 different games.

Bonuses and Promotions

Many online bookmakers use promotions and free bet bonuses to lure in new customers and retain existing ones. Sportingbet is no different. This bookie has some of the most generous betting promotions you will find anywhere.

Below is a list of the popular betting promotions offered by Sportingbet:

Football ACCA Insurance

Accumulator bets, especially in football matches, allow punters to boost their odds and increase the possible winnings. Sportingbet makes accumulator bets even more interesting with its ACCA Insurance offer. 

In this offer, punters on Sportingbet stand a chance to receive £25 worth of free bets if one leg of their ACCA bet lets them down. This is a great offer you won’t want to miss out on if you’re betting on 5+ accumulator bets.

Cash-out Promotion

Betting does not always have to be a matter of gaining all or nothing. Sportingbet’s cashout feature lets you cancel your bet before the game ends. 

Cashout comes in handy in situations where you see a game has no obvious favourite and the game seems to be turning in favour of the team you bet against. Your team might have received a red card or an injury to its most dependable player hence having fewer winning odds. Be sure to check the site for terms and conditions attached to the cash-out offer. 

Game of the Week Free Spins

Another fantastic promotion offered by Sportingbet is the game of week free spins. This casino offer is extended to both new and existing players. 

Every week, Sportingbet marks a slot as a game of the week. Casino players are then given 10 free spins on this game. Each week has a different slot marked as the game of the week. If you will be joining this casino platform, don’t forget to take advantage of this amazing offer. 

Summer Slots Spin-Off

Casino punting cannot be that fun without a slot. If slots are your thing, then you have something extra to look forward to on the Sportingbet casino platform. This betting operator offers casino punters 25-free-spins with their summer slots spin-off offer.

In addition, you will also be entered into a prize draw with impressive cash prizes and non-cash prizes. Among the cash prizes is a £500 gift and non-cash prizes include a GoPro camera. 

To participate in the prize draw, players have to deposit and bet on slot games that are offered by Sportingbet. For every £10 deposited and staked, a player will receive 1 free spin and 1 ticked into the draw. The full details pertaining to these terms and conditions can be accessed from the Sportingbet website.

Rewards & Loyalty Program - Incredible Benefits

Besides the free bet promotional offers, a punter must be rewarded for his loyalty, right? So, how does Sportingbet maintain its customers, especially considering that many other bookmakers offer similar or even better promotional offers? This is where the rewards and loyalty program comes in. 

The company has a special program designed to offer unique benefits and advantages customised to specific customer needs. The loyalty program for Sportingbet’s die-hard fans is quite generous as compared to many others reviewed before. 

The program which can only be joined through an invite has a 2-level VIP program within it as well. These are Elite Platinum VIP and Elite Gold VIP.

The following are the benefits enjoyed by Sportingbet’s VIP members. 

  • Faster withdrawals and 24-hour bank transfer 
  • Monthly prize draws
  • Weekly deposit bonus
  • Enhanced promo pay-outs on football bets
  • Dedicated account manager
  • VIP hospitality for the Platinum members. 

Betting frequently and with reasonable amounts will give you a shot at joining one of these VIP programs which as you can see has plenty of goodies on offer for regular punters. 

Customer Support

A company that fails at customer support has no business being in the gambling business at all. Sportingbet is definitely not one of those companies as evidenced by its focused customer support, after-all with over 20 years in the betting industry, you would expect them to get it right. The ever-responsive customer support staff are always available 24/7/365. 

Their multi-channel approach allows you to get in touch with their help representative through email, live chat and on-call. There haven’t been any complaints with regards to any of these channels but we figure if you have an urgent issue you wish to be sorted out immediately, it would be best to give them a call through the UK contact number. 

If you have a wish to contact Sportingbet customer support, you can do so using the contact details below:

  • Telephone Support - UK: 0800 0280348 (Toll-Free)
  • Email:

The FAQs section can also be resourceful if you’re looking to find general information regarding the bookmaker. 

Some points to keep in mind when contacting the customer support staff include:

  • Make sure you have your ID with you
  • Calls from the UK are free of charge 
  • Calls can only be received between 10.00 AM and 8:30 PM GMT

If you have an issue you wish to raise outside of the time frames allowable for phone calls, you can fill in a form stating reasons why you wish to contact the support staff. 

Payments - Reliable Deposit and Withdrawal Options

Sportingbet accepts most of the global payment options thus making it convenient to deposit and withdraw funds from your account. We recommend using the same payment method for deposits and withdrawals. 

Acceptable payment methods include:

  • PayPal
  • Mastercard
  • VISA
  • Paysafe
  • Neteller
  • Skrill
  • Trustly
  • Ecopayz
  • Sofort
  • MuchBetter
  • Astropay
  • Bank wire transfer

It will take you a couple of hours to make a deposit in your Sportingbet account using most of these payment options. Payments by MuchBetter, PayPal and other e-wallets will be processed mostly within 24-hours but for bank wire transfers, Mastercard and VISA, you may have to wait several days. 

Depending on the payment option of your choice, you may or may not incur transaction charges. Payments made via Neteller or Skrill attract a fee of 4.9% while VISA and Mastercard payments do not incur any charges. 

The minimum and maximum deposit and withdrawal amount also differ depending on the payment option. While EcoPayz requires a minimum deposit amount of £20, you can deposit as little as £10 will all the other payment options. The least withdrawal amount is £10 which can be made via all other payment options except for bank transfer where the amount varies depending on your bank. 

Sportingbet App: Mobile Betting Experience

The mobile betting experience on Sportingbet is made even more interesting by the fact that the company has 2 separate betting apps, one dedicated to the sportsbook and the other one for online casino gambling. This reduces clutter and enables you to only choose one that suits your betting needs. You can download either of the apps absolutely for free, whether it is for Android or iOS devices.

If you prefer not to download the app, although we highly recommend that you do, you will find that the mobile website is just as seamless and effective as the desktop website. 

The Sportingbet mobile application is highly rated among customers who have tried it out. If you choose to download and use the app, here are the steps you can use to download and install the Android and iOS versions. 

How To Install Sportingbet Mobile App on Android?

The Sportingbet Android app is no longer available on Google Playstore because the majority of real money gambling apps have had issues following the rules put in place. This has made it difficult to list similar apps on the platform. 

To counter this problem and ensure punters access the app, Sportingbet offers a downloadable .apk file on their website. Download and install this app on your Android device by following the steps below:

  1. Use the Sportingbet URL to visit the bookmaker’s home page on your mobile browser.
  2. You will find a download banner on the home page, click on it to start downloading the .apk file
  3. Before installing the app, go to your phone settings and allow installation from external sources. 

Settings > Security > Unknown Sources

  1. Look for the downloaded .apk file from your downloads folder and click on it to start the installation. 
  2. If you get a security warning simply click Confirm to continue the installation. 

After the installation is complete, you can log in or register a new account and start betting on the go. 

How To Download Sportingbet Mobile App On iOS?

Downloading the iOS Sportingbet app can be done straight from the iTunes app store:  

  1. On your iPhone or iPad, access the iTunes app store
  2. Search for the Sportingbet Sportsbook app using the search tab
  3. From the results displayed, click on the Sportingbet app with a blue and red logo to commence the download
  4. The installation process will begin automatically once the download is complete

Once the installation is complete, you will find the app on your home screen. Launch it and sign up or log in to start Sportingbet mobile betting experience.


  • Information
  • Products Casino, Betting
  • License UKGC Licence (54743)
  • Founded 1997
  • Customer Service
  • Chat No
  • Email
  • Phone 0800 0280348 (Toll-Free)
  • Opening Hours
    7 days, 24/7

Our Score

  • Sign up Offers
    8 / 10
  • Customer Service
    10 / 10
  • Payment Methods
    9 / 10
  • Licensing & Safety
    10 / 10
  • Design & Usability
    9 / 10


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