Unibet US Review (2021)

Having made a name for itself in the European sports betting and online casino market, the team at Unibet decided to shift its focus to the US. Now with its sports section available in four states and the online casino open for business in two, Unibet has enjoyed success in each of its endeavors thus far.

Although it’s not the most intricate or in-depth sportsbook on the market, Unibet boasts a slick, easy-to-use app and website. The guys working on the platform have made navigating the betting site simple, even for the most novice of bettors. Thanks to their intuitive, clever design, anyone that wants to get into online betting can at Unibet.

The sports side of Unibet is jam-packed full of sports like soccer, tennis, MMA, MLB, and others. Players can enjoy creating parlays, betting using point spreads, or just stick to moneyline bets.

At the online casino, Unibet customers can indulge in the latest slots and table games. Top developers like NetEnt and IGT have games published on the platform, so bettors can rest assured they’ll be playing the best games around.

Unibet: A Brief History

Founded in 1997 by Anders Strom, Unibet has grown into one of Europe's top betting firms. In the early days of the company, Strom ran Unibet from his home in Earl's Court, London, with the firm taking bets over the phone at first.

Strom believed the future lay in online betting, however, with the first Unibet online betting site opening up to customers in 1999. The first international gambling license to be secured by Unibet came from Malta but it was not too long before the company's operations began to spread across the continent.

By 2004, Unibet had customers in 100 countries around the world with its betting site available to access in a dozen different languages. In the same year, Unibet opted to become listed on the Swedish Stock Exchange.

Unibet has pursued a number of takeovers and acquisitions in order to grow its business over the years. Stan James Online was purchased by Unibet, which also snapped up Betchoice in Australia as it continued to expand under the name Unibet Group PLC. A change in title to the Kindred Group followed in 2016, reflecting the fact the Unibet betting brand was now about more types of gambling products than merely sports betting.

Unibet has now passed the 100 million registered customers mark, having continued to target new markets. Among those was the United States, where sports betting is slowly being legalized across the country. Unibet's first US state was Pennsylvania, with more to follow.

As has been the strategy of other top gambling companies, sports sponsorships have been a popular way to boost brand recognition at Unibet. The firm is the official betting partner of French football giant Paris Saint-Germain and has teamed up with English clubs including Aston Villa, Preston North End, and Middlesbrough, as well as Club Brugge in Belgium.

States That Unibet Operates In

Debuting in New Jersey back in 2019, Unibet has since moved into three other states. Below, we’ve outlined some key details about the states in which you’ll find Unibet’s services.

Pennsylvania

Unibet has a sportsbook and online casino for customers from Pennsylvania.

  • Launched in PA: 2019
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: Mohegan Sun Pocono Resort
  • Regulated by: PGCB

Notes: Unibet’s PA branch is the official sports betting & casino partner of the Philadelphia Eagles.

New Jersey

Unibet has a sportsbook and online casino for customers from New Jersey.

  • Launched in NJ: 2019
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: Hard Rock Casino
  • Regulated by: NJDGE

Notes: New Jersey was the first state that allowed Unibet to onboard customers to its sportsbook and online casino platforms.

Indiana

Unibet has a top-tier online sportsbook for customers from Indiana.

  • Launched in IN: 2020
  • Available Products: Online Sportsbook
  • Land-based Partner: Caesars Horseshoe Hammond
  • Regulated by: IGC

Notes: As online casino gaming remains illegal in Indiana, the casino section is absent from Unibet’s IN website.

Virginia

Unibet has a top-tier online sportsbook for customers that want to gamble online in Virginia.

  • Launched in VA: 2021
  • Available Products: Online Sportsbook
  • Land-based Partner: N/A
  • Regulated by: Virginia Lottery Board

Notes: Unlike other states where Unibet is legal, the operator didn’t need to open a partnership with a retail venue to start taking bets. Instead, the firm teamed up with Pala Interactive; a gambling platform provider.

What Next For Unibet in the USA?

Although it’s mostly quiet on the news front for Unibet, the owner of the business - Kindred Group - has made no secret of its intent to open further branches across the country. There have been rumors of the brand stretching out to Iowa and Illinois, but whether or not that comes to fruition remains to be seen.

How to Join Unibet - Step by Step Guide

Creating a Unibet account is simple and time-efficient, as it benefits both customers and the operator to get the process finished quickly.

First off, you’ll need to click on the Sign-Up button on the Unibet homepage. From there, you’ll be asked for some key pieces of information. We’ve listed some personal details that’ll need to be entered on the registration form, below:

  • Name
  • Date of birth
  • Email address
  • Mobile number
  • Home address

After filling out these important pieces of information, it’s necessary to verify your account. This may seem a tedious task, but it’s a sign that Unibet really cares about its customers.

Verifying Your Unibet Account & ID

To prove to you are who you claim to be, Unibet has put some security measures in place. In order to verify your account, Unibet will automatically send either an SMS via text containing a code or an email consisting of a link.

To verify your account, just enter the code sent via text or follow the link included in the email. Once that’s been completed, it’s time to verify your identity.

Verifying your ID must be done prior to processing a deposit at Unibet. Bettors should keep the following pieces of personal information close at hand so that everything goes as smoothly as possible.

  • Valid photo ID (Passport, driver’s license)
  • Credit card
  • Utility bill (Phone bill, water bill, bank statement)

Send scans of the above-mentioned documents to the Unibet security team when prompted to do so. The people working behind the scenes at Unibet will look over your documentation, then determine whether or not it’s acceptable. Remember to take clear, easily readable pictures of all your documents.

Following the validation of your identity, you’ll be free to deposit and withdraw funds at Unibet.

Depositing & Withdrawing at Unibet

Deposits and withdrawals are available in many different ways no matter where you are in the US. So long as the Unibet sportsbook or online casino can be used in your state, there shouldn’t be any issues regarding payments being processed efficiently.

Here, we have all the information you need on the types of payment methods accepted at Unibet; state by state.

  • New Jersey: Cash at cage, Prepaid Cards, PayNearMe, E-check, PayPal, Credit Cards, Debit Cards, Online Banking
  • Virginia: Cash at cage, Online Banking, PayNearMe, Credit Cards, Debit Cards, E-check, Prepaid Cards, PayPal
  • Pennsylvania: Online Banking, Credit Cards, Debit Cards, PayNearMe, PayPal, E-check, Prepaid Cards
  • Indiana: Online Banking, Credit Cards, Debit Cards, PayNearMe, PayPal, E-check, Prepaid Cards

Unibet - Sportsbook Review

If you’re a fan of the world’s most-watched sports, it’s likely Unibet has something catered to you. With various sporting events on display all year long, including some you might not expect, there’s no reason to bet anywhere else.

Notable sports found at Unibet are:

  • Soccer
  • MMA
  • Tennis
  • Rugby
  • Racing (NASCAR)
  • Golf

Plus many more. Admittedly the sportsbook doesn’t quite have the depth of sports offered by some competitors when it comes to lesser-known, more niche-type sports, but that doesn’t take away from the wide range of sports shown on the platform.

On top of offering a top range of fantastic action, Unibet puts you in the driving seat. By providing a menu that lets users sift through the latest in-play games and matches, bettors can wager as the event they’re betting on takes place.

Not only that, but you can also check out upcoming fixtures, races, events, and more via the drop-down menu showing the most anticipated contests on the horizon.

Betting Markets Available at Unibet

If you’re an avid sports viewer, chances are you know what you want from your online sports betting experience. At Unibet, you’ll stumble into a wide variety of betting markets across all of the biggest and best sports.

For example, bettors at Unibet can bet on:

  • Overs/Unders in soccer, NBA, etc
  • Create parlays 
  • Point spreads
  • Prop bets
  • Player specials

There would be no point in offering great betting markets without serving up competitive odds, however. That’s why the guys at Unibet have gone above and beyond to put, arguably, the best odds on display in virtually every sport advertised.

With fair betting margins ensuring that bettors are given a more equal way to wager, there’s no doubt that Unibet puts its customers above all else. In fact, Unibet is considered to be one of the top three bookmakers in terms of the betting margins they use, making the platform an easy pick for anyone wanting to win.

Live Streaming & Cash-Out Features

With every passing year, the demand for newer and more immersive betting features grows. With this, the world of online sports betting has seen a sharp rise in the use of live streaming and cash out, accompanied by mobile sports wagering.

Each of these goes hand in hand, and Unibet is an operator that takes each of them very seriously. The sportsbook boasts some of the best streaming software on the market today, with a very little delay compared to other big hitters in the industry.

The cash-out feature works perfectly alongside Unibet’s live streaming service. With the two, users can watch their favorite action unfold while simultaneously cashing out a bet. This could be to protect against further losses, claim winnings early, or simply because you’ve changed your mind.

The point is that Unibet puts players in control of their wagers in more ways than one.

Unibet Promotions for New & Existing Customers

There are plenty of ways for bettors to earn rewards and boost the chances of winning even bigger at Unibet. As one of the most-used sports wagering platforms in the four states it currently operates in, the bookie has a lot of weight on its shoulders in terms of how it can better improve the way in which customers earn their winnings.

One such way is by, quite simply, giving consumers more bang for their buck. We’re talking, of course, about promotions and bonuses.

For new customers at Unibet, there’ll always be a welcome offer to help your journey on the site get off to the best start possible. More often than not, this will be a match bonus up to a certain amount. All you need to do is deposit a select sum of money, then wait for the bonus funds to come pouring in. 

Other bonuses worth noting at Unibet include the likes of:

  • Enhanced Odds: A regular moneyline bet with a little boost to make winnings even greater.
  • Parlay Boosters: Adds a boost on top of your parlay up to a certain percentage amount.
  • Sports Bet Boosts: At Unibet, users will be granted tennis boosts, soccer bet boosts, NHL boosts, and more.

Unibet - Online Casino Review

Unlike the sportsbook, Unibet’s online casino is only available in two of the four states in which it offers its services.

The Unibet online casino can be played by bettors based in New Jersey and Pennsylvania for the time being. Despite the demand for online casino gaming in VA and Indiana, neither state is likely to see Unibet’s casino games hit the areas anytime soon.

Unibet Casino Games

Despite the fact that Unibet doesn’t offer a single exclusive title, the games found on the site remain impeccable. Even though the games can be played on other platforms in New Jersey and PA, Unibet is perhaps the best place to enjoy great slots, table games, and more, thanks to its easily navigable layout.

In total, Unibet’s online casino consists of around 200 slot games. This is significantly more than you’d find on free sweepstakes sites and competes directly with others in the paid market. What’s more, these slots have been developed by world-renowned games creators from all over the globe.

Teams such as IGT, NetEnt, and others have their games published at Unibet’s online casino site. Included in the slots section are jackpots, as well as some of the most popular slots titles in the genre like Wild Dodo and Jumanji.

Other games found at Unibet’s online casino are:

  • Blackjack: Unibet offers classic blackjack and multi-hand blackjack. The games found here can be personalized to your taste, with insurance options open to all customers at Unibet while playing Blackjack.
  • Live Dealer Games: Live blackjack, baccarat, roulette games, and three-card poker are all included in the Live Dealer section of Unibet’s online casino.
  • Video Poker: With payout percentages reaching over 99.5% in Unibet’s video poker games, there’s no reason to miss out on the three versions of the popular game; Jacks or Better, Bonus Poker, Double Bonus Poker.
  • Roulette: At Unibet, there are various types of roulette games to be played. These include French Roulette, Roulette Master, Double Roulette, and even Roulette Advanced.

Unibet Online Casino Payout Percentages & Features 

As we mentioned, the video poker payout percentages at Unibet are incredible. It’s not just in video poker that Unibet excels, though, with their slots offering an average RTP (Return To Player) of around 95% - 97%.

This is well in excess of the industry average, meaning that those who decide to wager at Unibet get rewarded far more than those that play elsewhere. In fact, when we take the entire catalog of games offered by Unibet, the total RTP comes in at 97%.

Now that we’ve discussed payouts, it would be remiss of us to forget about the unique bonuses and features found on the casino site.

Below, we’ve listed some exciting deals, promotions, offers, and features you can jump into at Unibet.

  • Game of the Week: Each week, Unibet places a bonus on the head of a random game. To get involved, simply deposit funds into your account and indulge in the game of the week.
  • Reload Bonuses: Unibet refreshes its reload bonuses all the time, but the premise often remains the same. With reload bonuses, users can get rewarded by depositing more funds into account wallets - so long as it’s not the first-ever deposit on the site.

Welcome Bonus: Newly registered players at Unibet can get in on a handy welcome bonus just for creating an account and depositing funds. Look out for bonus codes to activate these promotions!

Unibet Customer Support

Getting in touch with Unibet’s customer support is easy to do, no matter which state you’re playing in. The operator’s support services are streamlined, meaning that you can contact agents in exactly the same way from all four of the states in which the sportsbook is active.

Before contacting the support team, it’s always worth checking out the informative FAQ section of the site. Here, you’ll get to read fixes for common problems and information on frequent queries at Unibet.

If you can’t find the answer in the FAQ, the following contact methods are available on the website:

  • Live Chat - available from 8a.m. until 11p.m. ET.
  • Email 
  • Telephone
  • Submit a Request service

Get Started

  • 1

    Open an account

    Click through our link and complete the registration form.

  • 2

    Add a Payment Method

    Unibet accepts a wide range of local and international payment methods for players from the US and charges no fees for deposits or withdrawals.

    Accepted payment methods:

    • Cash at cage
    • Prepaid Cards
    • PayNearMe
    • E-check
    • PayPal
    • Credit Cards
    • Debit Cards
    • Online Banking
  • 3

    Verify your account

    Verifying your ID must be done prior to processing a deposit at Unibet. Bettors should keep the following pieces of personal information close at hand so that everything goes as smoothly as possible.

    • Valid photo ID (Passport, driver’s license)
    • Credit card
    • Utility bill (Phone bill, water bill, bank statement)

Common Questions

Who owns Unibet?

Unibet is a part of Kindred Group, an operator that has more than 10 different gambling brands. Kindred Group is a publicly listed company on the Stockholm Stock Exchange and is registered in Malta, though the firm runs bases in Gibraltar, London, Stockholm and America too.

Capital Group Companies is now the major shareholder in Kindred Group with five per cent of the company, just ahead of Nordea Fonder and Unionen on 4.3 per cent and 3.5 per cent respectively. The founder of Unibet, Anders Strom, still has a three per cent stake in the firm. The Swedish heritage of the company is reflected in the fact that 35 per cent of the Kindred Group shares are Swedish-owned, with the remaining 65 per cent owned by outsiders.

Where are Unibet based?

Unibet’s headquarters are based in Malta.

Which states are Unibet legal in?

Unibet’s online casino is available in New Jersey and Pennsylvania, while the sportsbook is legal in Pennsylvania, New Jersey, Virginia, and Indiana.

Is Unibet legit?

Absolutely. Unibet is licensed by the relevant authorities in each of VA, PA, IN, and NJ, with fantastic reviews across all states.