William Hill US Review (2022)

Having made a name for itself across the pond, William Hill set up shop in the US upon the demise of PASPA. Not only does the virtual sportsbook boast a vast array of exciting offers, features, odds, and markets, but it also makes everything incredibly easy to access.

To date, there are over 100 retail locations for bettors to visit if they want to wager with William Hill. Better than that, though, is the sheer scale of the operator’s mobile sports betting app and online casino platform. 

Now with sports betting and online casino gaming legal in many states, William Hill has started to branch out its services. For bettors in states that haven’t yet legalized online sports wagering, expect William Hill to be one of the first on the scene if it is permitted in the future.

States That William Hill Operates In

It would be unwise to dismiss William Hill as just another sportsbook. Unlike some competitors, the online sports betting site has honed in on its craft throughout the years, both in Europe and more recently in the US.

Now a fully-fledged betting operator in America, there’s a little bit more pressure on the platform to perform. Thankfully, the team at William Hill are a hard-working bunch and have put together fantastic pieces of software in the following states:

New Jersey

  • Launched in NJ: 2018
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: Monmouth Park Racetrack
  • Regulated by: NJDGE

Notes: New Jersey welcomed William Hill in 2018, as the operator made its first venture into the US sports betting market.


  • Launched in IA: 2019
  • Available Products: Online Sportsbook
  • Land-based Partner: Prairie Meadows Racetrack
  • Regulated by: IRGC

Notes: Despite requiring that all registrations took place at retail locations for 18 months, lawmakers in Iowa have since gone back on that decision, and bettors can now create accounts with William Hill from the comfort of their homes.


  • Launched in CO: 2020
  • Available Products: Online Sportsbook
  • Land-based Partner: Isle Casino
  • Regulated by: CLGCC

Notes: Sports betting is now available via mobile apps and in-person at retail venues in Colorado, which is unlike some other states where only in-person wagering is open to customers.


  • Launched in IL: 2020
  • Available Products: Online Sportsbook
  • Land-based Partner: Grand Victoria Casino
  • Regulated by: IGB

Notes: All new customers must sign up at William Hill by visiting the Grand Victoria Casino. This is due to strict laws set out by Illinois lawmakers.

West Virginia

  • Launched in WV: 2019
  • Available Products: Online Sportsbook
  • Land-based Partner: Mountain Casino
  • Regulated by: WVLC

Notes: Despite arriving as a retail venue in West Virginia in 2019, it wasn’t until 2020 that WV saw the grand opening of William Hill’s online sports betting app.


  • Launched in IN: 2019
  • Available Products: Online Sportsbook
  • Land-based Partner: Tropicana
  • Regulated by: IGC

Notes: While the usual minimum betting age for customers in the US sits at 21, bettors in Indiana can start wagering from the age of 18 at William Hill.


  • Launched in MI: 2021
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: Grand Traverse Band of Ottawa & Chippewa Indians
  • Regulated by: MGCB

Notes: As is often the case when it comes to William Hill, the operator was first to jump aboard the wagon when sports wagering opened up in Michigan.


  • Launched in VA: 2021
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: N/A
  • Regulated by: VL

Notes: Betting at William Hill in Virginia is solely available via mobile apps for the time being. 


  • Launched in TN: 2021
  • Available Products: Online Sportsbook & Online Casino
  • Land-based Partner: N/A
  • Regulated by: TEL

Notes: There’s no need to visit a retail sports betting location when betting at William Hill in Tennessee. This is because land-based partners simply aren’t required for online sportsbooks in the state.

What Next For William Hill in the USA?

Things have gone a little quiet regarding new openings at William Hill, although the fact remains that the operator will open up its doors in states that newly legalize sports betting. This is all part of the website and app’s determination to become a dominant force in the US market.

Further to that, William Hill’s sportsbook was recently bought out by Caesars. The famous betting entity is widely regarded as one of the best in the business, so William Hill’s customers can rest assured that their accounts are in good hands. The takeover is estimated to have cost around $2billion, so it’s safe to say that the people working behind the scenes are eager to make William Hill a beast when it comes to sports wagering.

William Hill US Online Sportsbook Review

With such a broad reach in the US, it was important for the team at William Hill to incorporate a vast array of the best sports action. Users on the platform will be pleased to hear that the sportsbook supports loads of top sporting events, with odds refreshed consistently.

Not just that, but William Hill is also packed full of enthralling betting markets. No matter which sports you find yourself interested in wagering on, the online betting site likely supports it in some capacity.

That said, William Hill’s venture into the world of American sports gambling is still in its youth. There’s plenty of learning ahead of the guys working on the platform, but, for now, they offer a fantastic range of terrific sports.

Below, we’ve listed some notable sports you can bet on today with William Hill.

  • Soccer
  • NFL
  • Baseball
  • Basketball
  • Hockey
  • Racing
  • Golf
  • Tennis
  • Darts
  • Cricket
  • MMA

Betting Markets at William Hill

As an experienced, well-funded sportsbook, William Hill understands the importance of having solid options when it comes to markets. Today, customers demand more and more selection from their favorite betting sites, and William Hill has served up a treat in that regard.

Upon sifting through the extensive list of betting markets at William Hill, we found niche offerings as well as some majorly popular choices. For a betting operator to survive these days, this is a necessity.

Here are some great betting markets available at William Hill right now:

  • In-play betting
  • Over/Unders
  • Parlays
  • Prop bets
  • Futures
  • Moneyline bets
  • Point Spreads

Promotions & Features at William Hill Sportsbook

Indulging in a rewarding welcome offer is arguably the best way to get started at a brand new sportsbook, and William Hill understands that. That’s why newly registered customers can join in on a neat sign-up bonus that’ll match their deposit up to a certain amount, meaning extra funds will be available when you want to make your first few wagers.

It’s not all about the welcome offer at William Hill, though. There are ample opportunities elsewhere on the platform, such as the following handy boosts:

  • Bet & Get: Wagering pre-game point spreads on select sports events will credit customers with a small free bet.
  • 5 Game Pick ‘Em: Bet at least $20 on a pregame point spread across five events. If they all come good, you could earn up to $250 in free bets.
  • Championship Run Free Bet: Place bets on Power Plays throughout the season to earn cool rewards in the form of free bets. For every Power Play goal scored, $5 in free bets will be credited.

It’s not just promotions that make William Hill one of the finest sportsbooks in town. The site is up-to-date with the latest features, making it a great choice for anyone that wants a modern, full-fledged betting experience.

We’re talking about the likes of live streaming of horse races and cash-out, which allows users to take home winnings before the event has concluded or protect against potential losses. Or in-play wagering, where bettors can bet on outcomes during the sports event as it unfolds.

At William Hill, there are no limits placed on what you can and can’t do in terms of choosing your preferred style of wagering.

Moreover, William Hill gives back to loyal customers with its renowned Loyalty Program. Known as the William Hill Sports Rewards Club, anyone that wants to join in can do so, as long as betting in person is possible. This is because the Rewards Program is solely open to bettors that can wager at retail William Hill venues.

William Hill US Online Casino Review

Similar to its online sportsbook, William Hill decided to shift part of its online casino’s focus to the US. Since planting its seeds in a couple of states, the betting site has enjoyed plenty of success and will undoubtedly look to stretch its tendrils over the coming decade.

At the time of writing, William Hill’s online casino service is legal in Michigan and New Jersey. Licensed by two reputable, highly professional regulatory bodies in the New Jersey Division of Gaming Enforcement and the Michigan Gaming Control Board, users can rest assured that the site is entirely legal and secure.

William Hill Online Casino Games

There are hundreds of games across a variety of genres for you to choose from at William Hill’s online casino. Packed with numerous slots developed by the likes of NetEnt and live table games created by Evolution Gaming, there’s no shortage of quality on display.

We recommend checking out Starburst, Gonzo’s Quest, or Jumanji if you’re new to the site.

In terms of Return To Player, also known as RTP, you’re looking at a figure between 96.5% and 98% for most slot titles. The industry average sits just a bit below those numbers, so you’ll definitely be getting more bang for your buck here.

Of course, William Hill has a plethora of games in various other genres too. It would be remiss of us to forget about the following popular games found on the platform:

  • Roulette
  • Baccarat
  • Blackjack
  • Video Poker
  • Live Dealer Games

Although you won’t run into any exclusive releases at William Hill’s online casino site, the sheer quality of games on the show more than makes up for it. In truth, the casino site appears to be quite basic at heart, but we absolutely expect that more games will be added to the sites’ library in the near future.

William Hill Online Casino Features & Promotions

The team at William Hill is constantly on the lookout for ways to make the platform better for everyone, including newly registered customers and those that have remained loyal for quite some time.

Right now, players new to the site can jump into a brilliant welcome bonus worth around $100. For just creating an account, it’s possible to be granted a tremendous sum of extra cash at the very beginning of your William Hill journey.

There’s also a Loyalty Program open to interested users. This rewards club gives back to the site’s most determined bettors by gifting loyalty points to anyone that’s eligible for the program. These loyalty points can then be exchanged for free bets, as well as other great prizes.

For each $1 that you wager, you’ll gain points. The minimum number of points needed to earn rewards is 100, so avid bettors shouldn’t have any trouble making their way through the tiers. The first tier is bronze, followed by silver, gold, and finally platinum.

William Hill Customer Support

Should you encounter a problem while playing at William Hill, there’ll always be a support agent on hand to help you with your query. Some methods of contact are available all day, every day, so no matter when your issue arises, you’ll be able to get the guidance you need.

These are the ways in which you can contact customer support at William Hill:

  • Live Chat
  • Support Ticket
  • Telephone Support
  • Text Message Support
  • Email

According to their website, the fastest way to get in touch is via text or using the live chat feature. We can’t recommend these contact methods enough, no matter where you are in the country.

There’s also an FAQ section available at William Hill, so be sure to read through previously resolved queries before getting in touch. Your issue may be well-known and easily fixed.


  • Information
  • Products Sports, Casino, Live Casino
  • License NJ, IO, CO, IL, WV, IN, MI, TN, VA
  • Founded 1934
  • Customer Service
  • Chat Yes
  • Email customerhelp@williamhill.co.uk
  • Phone N/A
  • Opening Hours
    7 Days a Week, 24/7

Our Score

  • Sign up Offers
    9 / 10
  • Customer Service
    10 / 10
  • Payment Methods
    9 / 10
  • Licensing & Safety
    10 / 10
  • Design & Usability
    8 / 10

How to Join William Hill - Step by Step Guide

1 Open a William Hill account

Creating an account with William Hill is easy, time-efficient, and well worth the effort. If you follow each of the steps we’ve outlined below, you’ll be ready to start betting at one of America’s best sportsbooks in no time.

First, be sure to click the Sign Up icon located on the homepage. From here, William Hill should present a registration form within which you’ll need to enter your personal information. This may seem daunting initially but fear not, as it’s incredibly easy to fill out.

Just ensure that you correctly input the following pieces of personal information on the form:

  • Full name
  • Address
  • Date of birth
  • Email address
  • Social security number
  • Mobile number - if required

Moreover, it’ll be necessary to set up a security question and answer. In doing so, you’ll prevent hackers and criminals from accessing your William Hill account. Hence, we recommend selecting a question that only you know the answer to. Don’t forget that if you’re an IL bettor, you’ll need to sign up in person.

2 Verifying Your Account & Identity at William Hill

The sign of a good sportsbook is evidenced by the security measures in place present to protect customers from harm. One way to enhance the protection of your account is by verifying your identity.

Providing documentation proving you are who you claim to be is necessary for anyone looking to wager at William Hill. Not only does it stop criminals from faking your identity, but the site also encrypts the personal data you enter on the platform. Essentially, this results in turning the information into unreadable code, scrambling everything into oblivion.

To get started with verifying your account, ensure that the email address or mobile number you’ve entered is correct. This is crucial, as the site will send either a text message or email with a code or link that can be used to activate your account.

Just follow the link sent to your email address or enter the code received via text when prompted. Once completed, your account will be fully activated. 

Now it’s time to verify your identity. In order to deposit, withdraw, or wager at William Hill, users must have verified their identity beforehand. Thankfully, carrying out the verification process is easy. 

To begin, keep the following documents close at hand as you’ll likely need to upload photos of them at some point during ID verification.

  • Credit card
  • Utility bill (bank statement, phone bill)
  • Photo ID (drivers license, passport)

Be sure that the photos you take of these documents are clearly visible, with all four corners included in the picture. Otherwise, your documentation might not be accepted as valid.

3 Depositing & Withdrawing at William Hill

With the William Hill brand taking its business all over the country, boasting a widely used variety of payment methods is vital for the operators’ future.

Whether you’re making a deposit or withdrawal, the online casino and sportsbook make processing transactions easy as can be. With most of the popular payment methods in the US being supported, it’s likely that William Hill has something catered to your needs.

To put money into your William Hill account wallet, use any of the following methods of payment:

  • Credit cards
  • Debit cards
  • E-check
  • Online banking
  • Prepaid card
  • PayNearMe

For withdrawals, there are fewer options to choose from:

  • Prepaid card
  • Online banking
  • E-check

Frequently Asked Questions

Who owns William Hill?

Caesars Entertainment currently owns William Hill. Known for its gambling heritage, Caesars will further the already impressive features at William Hill’s online betting sites and apps.

Where are William Hill based?

William Hill is currently based in London, England. That said, it has branched out its services to the US and operates various websites across the globe.

Which states is William Hill legal in?

Right now, William Hill is legal in Michigan, New Jersey, Iowa, Colorado, Illinois, West Virginia, Indiana, Virginia, and Tennessee. However, the online casino is only legal in Michigan and New Jersey.

How to get free bets at William Hill?

To get free bets at William Hill, simply join the rewards program or take advantage of one of the many fantastic bonuses found on the site, like the welcome offer.

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