As one of the biggest betting brands in the world, bet365 is a top option for anyone who is looking to join a sports betting site right now.
Not only does bet365 run one of the world's largest sportsbooks, but the operator also offers a variety of other options such as poker and live casino games.
Based in the UK, bet365 is available in a range of countries and has aggressive expansion plans to become an even more dominant player in a competitive market.
Here is our complete guide to bet365, which will tell you everything you need to know.
The history of bet365 can be traced back to 2000 when it was founded by Denise Coates, the daughter of Peter Coates, who had a suite of betting shops in the UK.
Denise spotted an opportunity to provide sports betting online, having worked for years as the managing director of the betting shops. Borrowing £15 million, Denise set about building a sports betting empire online - she is now the UK's top-paid executive, banking millions every year.
At first, bet365 was a small operation with a trading team working out of a portable building in Stoke-on-Trent. But now, with a revenue of almost £3 billion in the most recent financial results released by the company, it is clear just how far bet365 has come in the past 20 years.
Sports fans around the world will be familiar with the name bet365 as the company is both the shirt and stadium sponsor for Stoke City football club, a team that until recently played in the Premier League and is now bidding to make a return to the top flight.
Though bet365 is a giant of the industry, it remains somewhat of a family affair. Denise runs the company alongside her brother John, who is the chief executive, while Peter is the chairman.
While primarily a sports betting business, bet365 has a range of gambling options for its users. Among the most popular products that are offered by bet365 are the following categories:
The sportsbook is the main reason that people join bet365, so let's look at that in detail next.
There are around 35 different sports to bet on at bet365, showing the depth available. Among the most popular sports to the bet365 sportsbook are:
Additionally, there are markets for politics and regular specials, giving even more options. It is unlikely a bet365 account holder will not be able to find their desired wager on the site. Among the more alternative betting options at bet365 include esports, which are rising in popularity.
Among the key strengths of bet365 are the fact it offers a lot of streaming. Where a user is in the world will impact on what live streams are available to watch with a bet365 account. But, for the most part, there is a lot of global football and plenty of horse racing to watch on bet365.
Odds tend to be good value at the bet365 sportsbook too. While some betting sites tend to offer good value on certain sports and markets but are poor in others, bet365 is solid across the board. This is why a lot of bet365 users are loyal to the company, rather than using rivals.
On bet365, players can find some unique offerings to make this bookie stand out from the crowd. The bet365 bet builder is one of them, allowing users to create their own accumulators from a range of popular options. With the odds for the bet365 builder calculated automatically, sports fans can see straight away the amount of potential profit that a bet could make.
Live betting is widely available at bet365 too, particularly for sports like football and cricket where there is so much interest in the changing odds during a big game. For a match in football's English Premier League, for example, there are often more than 100 live bets available.
When betting live, bet365 account holders can also find a lot of detailed statistics that update live and can be used to make an assessment over the right bet to make.
As would be expected from a betting brand that was formed on the internet, mobile betting is an innovation that bet365 has taken seriously from the start. While not everyone will like the way the site is designed, the look is consistent across the mobile site and apps from bet365. The mobile site works very well and offers all the same live streams that are available on desktop.
All in all, the bet365 sportsbook has few weaknesses, other than perhaps a dated design, meaning it can be fully recommended for anyone considering setting up a new account.
Moving on to the bet365 app, this is how this bookie's customers increasingly place their bets. Gambling while out and about or on the move is becoming a lot more popular these days.
Among the first bookmakers to prioritise mobile betting apps, the bet365 app provides a seamless gambling experience for those who want to place wagers through a mobile device.
Available on both iOS and Android, the bet365 app can be downloaded directly from the App Store or Play Store. This is handy as it avoids the need to go to the bookmaker's website and find a back way of getting the gambling apps on to mobile devices.
Speed is of the essence when it comes to mobile betting. The good news is bet365 thrives here, with it taking mere seconds to place bets through the app, even when betting in-play.
Live streams can be watched through the bet365 app too, so those who have placed wagers on mobile devices can keep up with the latest scores to see if their bet is going to be a winner.
Highlights of the bet365 app for Android and iOS include the Cash Out feature. This gives players a chance to lock in some profit on bets, regardless of the final outcome in a match. However, unlike a lot of its rivals in the industry, bet365 offers a partial Cash Out too.
What this means is that users can opt to lock in a proportion of profit and let the rest of the bet ride, potentially maximising their returns from a wager while minimising their level of risk. Handing over this flexibility to the customer has to be considered a good thing, and bet365 app users will find both Cash Out and partial Cash Out works well on all mobile devices.
The bet365 app also offers access to all of the gambling products that are offered by this operator. This means that if a user is unable to find a sports bet they want to place, they can instead make the most of options such as poker and the bet365 live casino as well.
When using the app, bet365 customers can also see all of the latest promotions, offers and bonuses that are up for grabs. Anyone seeking a bargain bet will be able to see the best offers available from bet365 at any one time by getting the app on their most-used devices.
As mentioned above, the bet365 mobile site is another good way to access the sportsbook, but for a lot of people downloading the bet365 app on to their mobile devices is a no-brainer.
It is fair to say that the bet365 app is definitely above-average and compares favourably with a lot of the alternative options that are available on mobile devices right now. While the design may not seem up to date or state of the art, the bet365 mobile site and app both work perfectly and, for most sports fans, that will be the most important thing in their choice of online bookmaker.
Safety and security is a key department for a lot of bookmakers, so how does bet365 stack up?
Due to the fact bet365 is one of the largest online bookies in the world, it is unlikely players will find they have any issues with security when using the site.
In terms of regulation, bet365 is regulated by both the Government of Gibraltar and the United Kingdom Gambling Commission.
Additionally, bet365 uses 128-bit SSL encryption technology. What this means is that player data is protected to a very high degree, which should reassure anyone concerned about security.
It is worth pointing out the fact that bet365 was actually the first company in its field to be certified by the accredited testing laboratory eCOGRA for compliance. As a result, bet365 earned the important International Standards Organisation ISO/IEC 27001:2013 certification for Information Security Management Systems.
Following the move, bet365 was congratulated on its achievement by eCOGRA chief executive officer Andrew Beveridge. He said: "eCOGRA is absolutely committed to ensuring it can provide authorised and approved independent testing facilities in all its clients’ desired licensing jurisdictions, and aims to provide a full suite of compliance services, including ISO/IEC 27001 certification, vulnerability and penetration testing, and alternative dispute resolution (ADR), along with typical platform and games certification work."
GamCare and GambleAware are also represented on the bet365 site, so anyone who is having a problem controlling their betting can access the help and support that they need.
Click through our link and complete the registration form.
Choose either the sportsbook bonus or casino bonus
Either during or after the registration form, you will need to enter a valid payment method to deposit funds into your betting account.