As one of the biggest betting brands in the world, 888 is a very popular choice for fans of everything from poker and bingo to casino games and online sports betting.
One of the oldest casino sites in the world, 888 has gradually added even more gambling products to ensure an account with the company provides a wide range of betting options.
The history of the 888 betting brand goes all the way back to 1997. The company was one of the first to launch an online casino, which was very rare at the end of the 20th century.
Initially launching under the name Casino-on-Net, brothers Aaron and Avi Shaked set up the company with their business partners, who are also brothers, Ron and Shay Ben-Yitzhaq.
The two pairs of brothers had great success with their casino site, which was rebranded to 888casino in 2010. This ensured that all of the 888 brands were given a uniform style.
One of the major achievements of the company was when it became the first firm to be exclusively online gambling that was licensed by any US jurisdiction. This happened when the Nevada Gaming Commission rubber-stamped 888's application for a license in 2013.
888 has also gone into business with Caesars Entertainment Corporation to provide online gambling options in United States markets such as New Jersey, where such sites are legal.
888's online poker room was launched in July 2002 and its sports betting brand (888sport) was launched in March 2008. 888 has snapped up a range of bingo sites over the years, such as Wink Bingo, Posh Bingo and Tasty Bingo. A female-targeted brand, 888ladies, later followed from the firm.
Various awards have been won by 888 over the years. The company was named Casino Operator of the Year at the Gaming Intelligence Awards in 2019, with the same prize going to 888 at the eGR Operator Awards that took place in the same year.
The parent company that runs the 888 brands is called 888 Holdings and this firm is listed on the London Stock Exchange, though its headquarters are located in Gibraltar, an industry hotbed.
The 888casino remains the heart of the 888 offerings, with a great array of games to pick from. Slots, roulette and blackjack are the most popular games to play, while there is a special section for the 888 live casino, which we will come on to next.
With more than 1,000 exciting online slots, the selection at the 888casino is up there with the best in the business. Everyone is sure to be able to find a new favourite, with so much choice when it comes to slots. The 888 daily jackpot often has tens of thousands of euros up for grabs too, so it is definitely worth those who have an 888casino account trying to scoop this.
888 regularly sets up sections to capitalise on a theme. For example, in February the 888casino front page has a section for love-themed games in order to mark Valentine's Day, with slots such as Full Moon Romance and Mega Love Scratch featuring prominently on the site.
Slots from developers such as NetEnt, Playtech and Red Tiger feature, while there are even some 888casino exclusives to pick from. Games such as Millionaire Genie can only be played at the 888casino and they are likely to be popular due to the big jackpots up for grabs.
Table games can be found at the 888casino too, with various options for blackjack, baccarat, roulette and others, while video poker enthusiasts can pick from a decent selection too. In addition, the 888casino is also home to a section for scratchcards, which is likely to be popular.
No deposit is needed to sign up and start playing at the 888casino either, which is great news for people who want to test a site out before committing to spending real money on the games. Having been voted Best Casino Operator at the 2020 Gaming Intelligence Awards, it is clear 888 is one of the best online casinos out there. It can be fully recommended for sure.
As one of the first online casinos to be launched, 888 has often been at the forefront of innovation in the industry, so it is no surprise its live casino is such a strong option.
Once more it is roulette, blackjack and baccarat that dominate, though there are also some decent poker games to pick at the 888 live casino, as well as an Elite Lounge that caters for high rollers who want to lay out large stakes and play for big money.
Many of the best options at 888's live casino site are games that have been based on game shows. Monopoly and Deal or No Deal are two of the top options here, alon with Dream Catcher, Crazy Time and Mega Wheel.
At the 888 live casino, players can choose from a trio of different views: Immersive View, 3D View and Classic View. This all adds to the customisation on offer, which helps to make sure that the 888 live casino is for sure one of the best around.
Special live casino bonuses are also up for grabs to persuade people to give these games a go. With the live casino set to become even more popular in the years to come, 888 is in a prime position to take advantage of this rapidly expanding section of the online gambling market.
The 888casino app provides one of the best mobile casino options out there, and really is a must for any customers of 888 who want to be able to play all their favourite casino games while on the move.
The app has over 1,000 slots available to play - including all-time classics such as Starburst, Rainbow Riches and Gonzo's Quest - and they are optimised for mobile, so they should work perfectly on all handheld devices.
Ancient Rome and Egypt slots are among the most popular on the 888casino app, which can be downloaded directly from the Play Store and the App Store on to Android and iOS devices respectively. This means there is no need to try to find an Android apk to download instead.
In addition to the massive choice of slots, the 888casino app is also where players can find a wide variety of blackjack, baccarat and roulette tables, with these casino classics certainly not forgotten by this gambling giant.
The 888casino also features the company's top-quality live casino, where players can take a seat at the virtual table for games like blackjack and roulette, as well as the likes of Crazy Time, Mega Wheel, Deal or No Deal and even Monopoly.
While the range of games on offer in the 888casino app is extremely impressive, there are a couple of things on which the company ought to be looking to improve.
There is currently no live chat option, so those who are having an issue with their account at the 888casino will instead have to use another method to get in touch with customer support.
Withdrawals from the 888casino can also be a bit slow sometimes, but this is not just a problem with the app itself but an issue across the operator that should be resolved in the future.
The most recent major product launch from the company was 888ladies, which is a rare online gambling site to make it clear it is targeted mostly at a female audience. 888ladies is where the company's vast array of bingo games can be found, while there are slots here as well.
Various types of online bingo, from 90-ball, 75-ball, 52-ball and 5-line games, are available to play at 888ladies, which has over two dozen bingo rooms to join in total. With free games available too, 888ladies could be the ideal site for new online bingo players to start at.
As is the case with the 888poker site, 888ladies features a lot of guides to online bingo to help people to get to grips with the various games offered. While online bingo is not too tricky for players to get their heads around, the effort provided by the company is certainly welcome.
Away from bingo, 888ladies hosts hundreds of slot games including world-famous titles such as Starburst, so there is plenty of variation in the games that can be played at this 888 site. Daily jackpots and Megaways slots are available, while a section for new games is where to find the latest online slots that have been added to the library on the 888ladies site.
Promotions like cashback rewards can be claimed on top of the generous welcome bonus too.
Security and regulation is key for a lot of players nowadays, so how does 888 stack up here?
The company's services in the UK are licensed and regulated by the Great Britain Gambling Commission. In Ireland, 888's range of online gambling products are licensed and regulated by Ireland's Revenue Commissioners. For European Single Market member states, 888 has a license from the Malta Gaming Authority, which is respected all over the world.
On the security side, 888 promises that its software is all spyware and malware-free, so users should not have any qualms about downloading it on to their devices. RSA public/private key encryption technology is also used across 888's betting sites to protect the data of users.
Games at 888 use a trusted Random Number Generator (RNG) to ensure fair play. Internationally respected and distinguished independent auditors are used by the company to regularly monitor the payout percentages of all the 888 games that are available for account holders to play.
In a statement on its website, 888 also says that the company is "committed to a proactive policy of corporate and social responsibility that reflects the high professional and ethical standards we have set for ourselves".
However, in August 2017, 888 was fined a record £7.8 million by the Gambling Commission. The fine was dished out as 888 was found to have allowed thousands of customers to continue to use their accounts for gambling after they had tried to use the self-exclusion process.
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