With countless sports betting sites out there, standing out from the competition is a bigger challenge than perhaps ever before for operators in the industry.
Betway Ireland, though, somehow manages to do this through a combination of excellent bonuses, an incredibly deep sportsbook, other gambling products and a terrific mobile site.
For anyone who is considering signing up for a Betway account, this is what you need to know.
Betway is not one of the most experienced betting brands on the market, but having been founded in 2006 the company does have plenty of experience in the industry.
More than 600 people work for Betway, which has a headquarters in Malta as well as offices in Guernsey, London and Madrid.
With licenses in a range of markets - such as Malta, UK, Sweden, Denmark, Italy, Spain, Belgium and Ireland - Betway is a betting brand that has been on the up in recent years.
Sport sponsorships are one of the key ways that Betway has sought to build its brand. In boxing, the Froch v Groves world title fight was its first big move and the company is now the premier sponsor of the Premier League football team West Ham United.
Betway is now also the official global betting partner of the Mzansi Super League T20, while the company has a longstanding sponsorship of the Grand National Festival in horse racing too.
Brand ambassadors have also been used to raise awareness of Betway. Among the famous faces, Betway has worked with are the former England cricketer Kevin Pietersen, plus jockeys such as British National Hunt Racing champion Richard Johnson and Davy Russell.
Like most other major bookmakers these days, Betway does not just offer betting on sport.
While that might be the operator's main focus, its gambling products include the following:
Next up in our complete guide to Betway, let's review the site's sportsbook in more detail.
The number of sports that are available to bet on at Betway is highly impressive. As well as the obvious sports such as football, golf, tennis, and horse racing, Betway users have the chance to bet on options such as bandy, esports and volleyball.
It seems that esports betting is a main focus for the operator right now. With esports betting markets featured prominently, it is clear that Betway are trying to tempt people into betting on esports, which exploded in popularity during 2020 and many believe to be the next big thing.
Specials such as politics betting are also offered through the sportsbook, so a lack of choice is unlikely ever to be an issue for people who sign up for an account on the site. While European sports are the main focus, there are special sections for NHL and NFL betting on the Betway site.
There are usually more than 10,000 markets to pick from at Betway, so depth is not going to be an issue either. Browsing a typical Premier League football match presents hundreds of potential bets, while the value of the odds typically offered by Betway tends to be quite good as well. Those who are looking for the very best value odds on the market will want to go elsewhere, however.
Promotions are updated on a regular basis, but Betway's range of bonuses and offers tend to be some of the best around. There is a free bet club, which enables players to earn free bets every week, while those who want to bet on esports markets will find special promotions for this too.
Betway even has dedicated esports social media accounts as well as a popular presence on YouTube, showing just how much investment has been made in this area by the company.
For those who want to bet on esports, it is clear that Betway is one of the top options around at this time. Should esports betting continue to thrive, it seems likely that Betway would be well placed to capitalise on this growing trend.
As would be expected from a major betting brand, live in-play betting is offered at Betway. The choice is good, but the range of markets is not quite as deep as on some other rival sites.
Betway streaming is only available to Betway account holders, who need to log in to see what is available. The choice of live streams will change depending on where users live in the world. Live streaming seems to be one of the areas where Betway is making an effort to improve, which is good news as compared to giants of the industry like bet365 they are lagging behind.
The mobile website of Betway is reasonably user-friendly and gets the job done with a minimum of fuss. However, Betway's mobile options could certainly be upgraded so this could be something the bookmaker looks into over the course of the coming years, with mobile betting undoubtedly set to continue increasing.
Most people who join Betway will probably want to bet on sport, but many users will also want alternative options, which is where the Betway casino comes in. But is the Betway casino good?
Hundreds of popular casino games are available to play, so those logging in for the first time will be presented with an absolutely massive range of choice. New customers can also make the most of a 100% deposit bonus, which is in line with similar promotions at other rival operators.
Just looking at the slots games offered by Betway, there are around 400 games to try out. Classics like Starburst, Immortal Romance and Bloodsuckers II are present, so those with experience of online casinos are likely to see a lot of familiar names. There are also plenty of online slots based on TV shows and movies - like Game of Thrones - available to play.
Jackpot slots are likely to be some of the most popular games to play at Betway due to the fact life-changing amounts of money can be won from a single spin of the reels. However, increasingly, players are starting to try their luck at the live casino.
Like most bookmakers have branched out into online casino sites, Betway has made sure that it offers users a live casino option. At the Betway live casino, players can pick from a really strong range of games, while there are special promotions for this section of the site as well.
These casino bonuses, offers and deals are updated regularly by Betway, so it is always worth checking to see what is new. Casino promotions at Betway tend to be middle of the road when compared to some of the bigger online casino sites that are out there to use these days.
Many of the Betway live casino games are made by Evolution Gaming, which is a leading provider in this sphere. Among the Evolution Gaming titles offered by the Betway live casino is Dream Catcher, Monopoly and Megaball, as well as Deal or no Deal. Those who prefer casino classics like baccarat, blackjack and roulette will find them at the Betway live casino as well.
Betway has a Vegas section as well as a casino section on its site but it is not clear what the difference is between the two as the same games feature in both parts of the operator's offering.
Users who are only interested in sports betting will have no need to download the Betway casino app, but those who want to play across Betway's range of products have to get both of the apps.
Betway's live casino, with its range of real-time games that are hosted by live human dealers and streamed in HD, can be accessed through the iOS and Android Betway casino app.
In 2018, Betway was awarded with ISO 27001 certification but it is fair to say that the company has not always had the best reputation when it comes to security and regulation.
Previously, a lot of websites opted to blacklist Betway as a result of various issues, including paying out winnings, but progress seems to have been made in this department.
Betway also has licences with the Gibraltar Gambling Commissioner and the Malta Gaming Authority, while the site carries the eCORGA seal of approval as well. The job of eCORGA is to make sure that all Betway games payout as they say they do, so there are no issues here.
On the security side of things, Betway has 128-bit SSL encryption on its site, which is in line with the very best sportsbooks and online casinos in the world, so player data is kept safe.
It is fair to say Betway has not been the best bookmaker around when it comes to following regulations in the past, but the company does appear to be turning things around in this regard.
Click through our link and create a Betway account to claim our exclusive sign up bonus.
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