Ladbrokes

Ladbrokes

Ladbrokes truly needs no introduction as a giant brand in the gambling industry. The company kicked off in 1886 — over 135 years ago — and has stood tall ever since. Irish bettors and players can sign up on the online site and access a variety of sports markets and casino games. With a licence from the UK Gambling Commission and the Government of Gibraltar, no one can question Ladbrokes’ legitimacy. 

Conor Murphy
Reviewed by Conor Murphy
Last updated: 3/10/2024
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Ladbrokes offers

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Betting

Bet €5 Get €20 in Free Bets

Turnover No wagering
Max. Amount €20
Min. Deposit €5
Expiration 7 Days
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
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Ladbrokes Ireland Review (2024)

Ladbrokes is relatively popular among gamblers in Ireland for its solid reputation. Besides history, the platform boasts an extensive collection of 30+ sports and 1,800+ games. These are usually more than enough for users to load up the site and create an account. However, there’s a need to find out more before registering. 

As well as their high street bookmaker shops, Ladbrokes also offer an online sports betting site, online casino, online bingo, and online poker. In other words, if you enjoy having a punt or playing some exciting gambling games, then Ladbrokes has got you covered!

In this review, we’ll take a closer look at Ladbrokes’ offerings. Our analysis touches on the operator’s promotions, safety, payment methods, and mobile compatibility. Of course, we’ll also talk about the sports markets and game collections. The overall target is to verify whether Ladbrokes delivers quality through and through. 

Ladbrokes Quick Facts

Minimum Deposit €5
Owner LC International Limited
Licence UK Gambling Commission, Government of Gibraltar
Founded 1886
Verified by GamStop, GBGA
Payout Speed 1-3 days
Payment methods VISA, Mastercard, Maestro, Apple Pay, Google Pay, Grid Card, Paysafecard
Banking Fees VISA, Mastercard, Maestro, Apple Pay, Google Pay, Grid Card, Paysafecard
Products Casino, Live Casino, Sports Betting, Live Betting, Poker
Payout Percentage 95%

Pros and Cons

Pros

  • 👍 30+ sports categories and 1,800+ games 
  • 👍 UKGC and Gibraltar licence 
  • 👍 Dedicated sports betting and casino apps

Cons

  • 👎 Low casino welcome bonus amount 
  • 👎 Few withdrawal methods 

Ladbrokes Safety

Without mincing words, Ladbrokes is a safe online casino and sportsbook. The platform ticks all the boxes regarding licencing, legitimacy, and security. For the record, it’s been around for over 135 years. Plus, the brand is an official partner of English Premier League side Liverpool FC. 

While Ladbrokes isn’t licenced in Ireland, the operator is regulated in two major jurisdictions. We confirmed its licence numbers 010 and 012, issued by the Government of Gibraltar, and number 54743 from the UK Gambling Commission. Based on our industry knowledge, Gibraltar’s online gambling laws are fully compliant with that of Ireland. Hence, Ladbrokes is in perfect legal standing to operate in the country. 

Security-wise, the online gambling site loads using SSL technology. That ensures all data sent and received are encrypted from unauthorised access. Furthermore, Ladbrokes allows users to activate Two-Factor Authentication via phone numbers. With these features, Irish players and bettors can rest easy knowing their accounts are protected. 

Welcome Bonus Offer

Ladbrokes wants users to get off to a flyer, so the platform features generous welcome bonuses for sports and casino, and we’ve detailed them below: 

Sports Welcome Bonus 

The offer here is up to €20 in free bets for a €5 initial bet. Basically, all an Irish bettor needs to do is register a new account and deposit and wager up to €5 on no less than 1/2 odds. Then, Ladbrokes will release four €5 free bets, totalling €20. Importantly, deposits made using prepaid cards, Moneybookers, Paypal, Paysafecard, Neteller, or Skrill won’t qualify. 

It’s worth mentioning that there’s no additional wagering requirement. Hence, whatever money won from the free bets can be withdrawn immediately. Also, the free bets are valid for seven days and support as many as 21 different sports. 

Casino Welcome Bonus 

For Irish casino players, Ladbrokes offers a €30 welcome bonus. To qualify, users need to deposit and wager at least €10 on selected games. We recognise this promo as different from other online casinos in Ireland, with deposit match rewards plus free spins. 

After claiming the casino welcome bonus, players need to complete a 40x wagering requirement within 30 days. That’s quite lofty from our point of view. Considering the low €30 amount and high playthrough, Ladbrokes doesn’t exactly qualify as a platform with one of the best casino bonuses in Ireland. Nevertheless, it’s a good thing the operator has other promotions.

Promotions

Beyond the signup offer, Ladbrokes IR is home to a number of other valuable promotions, including:

⚽️ Predict and Win

Bettors who correctly predict the full-time score of three football matches can win €100. If only two are correct, the bonus is a €5 free bet, while it’s €1 if it’s just one.

🏈 American Football Free Bet

For this promotion, Ladbrokes offers a €5 free bet for bettors who place a €10 minimum bet on NFL or other American football games. It’s available once per week, and the minimum odds for the qualifying bet is 1/2.

📈 Acca Boost and Insurance

Each day, the first two qualifying Acca bets on Ladbrokes are eligible for an insurance and boost bonus. With the insurance, Irish bettors can win back a free bet up to €10 if only one leg fails the slip. 

The Acca slip must have up to five selections, each with not less than 1/2 odds. On the other hand, odds boosts are simply applied to selected events for higher payouts. The qualifying requirements are the same as the insurance promotion. 

🎰 Saturday Acca

Here’s an interesting bonus that reels in bettors and players. Ladbrokes users who place a football accumulator bet with at least four selections on Saturdays can score 10 free spins. The minimum stake to qualify is €5, and interestingly, the free spins have no additional wagering requirements. 

🐎 Rein in 200 Free Spin

This is a casino/sports promotion similar to the previous one. Any Irish bettor who wagers at least €20 on any horse racing market between Thursday and Sunday can score 20 free spins every week. The spins are credited to the Big Bass Day of the Races slot. 

💰 Weekly Ladbucks

During our Ladbrokes Ireland review, we found no loyalty program. However, the operator features Ladbucks — tokens users can redeem for casino and sports bonuses from the Ladbucks store. These Ladbucks are obtained from betting or playing games, and the gambling platform releases up to 100 million every week.

Banking 

The list of payment methods at Ladbrokes for Irish users isn’t quite extensive. We counted up to seven while analysing the site, but the good thing is they’re all secure. Up next, we’ll share more about the deposit and withdrawal processes. We also have a guide to top payment methods in Ireland with more important information to note.  

Deposits

Ladbrokes’ deposit options range from debit cards to prepaid cards, as well as mobile payment channels. We found VISA, MasterCard, Maestro, Apple Pay, Google Pay, and Paysafecard. Regardless of the method, Ladbrokes has quite low limits for Irish users, and the transactions are always instant.

However, we recommend Google Pay or Apple Pay as the best. We tested these options and were impressed with their higher maximum limit and ease of use on mobile. Without question, the vast majority of players and bettors in Ireland use their smartphones.   

To learn more about the deposit payment methods at Ladbrokes IR, check the below table: 

Payment method Min limit Max limit Exchange fee Proccessing time
VISA
VISA
€5 €2,000 €0 Instant
Mastercard
Mastercard
€5 €2,000 €0 Instant
Maestro
Maestro
€5 €2,000 €0 Instant
Paysafecard
Paysafecard
€5 €2,000 €0 Instant
Google Pay
Google Pay
€5 €5,000 €0 Instant
Apple Pay
Apple Pay
€5 €5,000 €0 Instant

Withdrawals

When it comes to cashing out at Ladbrokes, Irish users have debit cards, Google Pay, and Grid Card. From our review, the stand-out payment method is Grid Card since it allows a super low €0.01 minimum limit. Plus, Grid Card payouts are instant. 

With debit cards and Google Pay, we also found the limits accommodating. However, processing time can take up to three days. The table below shares more details:

Payment method Min limit Max limit Exchange fee Proccessing time
VISA
VISA
€5 €2,000 €0 1 to 3 days
Mastercard
Mastercard
€5 €2,000 €0 1 to 3 days
Maestro
Maestro
€5 €2,000 €0 1 to 3 days
Paysafecard
Paysafecard
N/A N/A N/A N/A
Google Pay
Google Pay
N/A N/A N/A N/A
Apple Pay
Apple Pay
€5 €5,000 €0 1 to 3 days

Ladbrokes Casino Game

The Ladbrokes Casino collection is complete with all the game types Irish players love, including 1,800+ slots, table games, and live dealer options. Additionally, the operator has instant wins and Slingo. It’s easy to sort these categories, thanks to the featured icons at the top of the library. 

Based on our checks, the software providers are all the best in the industry. For emphasis, Pragmatic Play, Play’n GO, Evolution, Blueprint Gaming, NetEnt, and more have their titles in the Ladbrokes lobby. Let’s discuss some of the main categories:

  • Slots 

    slots-ladbrokes

    This is the first category in the Ladbrokes casino section, and it features both new and exclusive reels. The Slingo titles are also featured here as well. We were impressed by the range of themes Ladbrokes’ slots offer Irish players, from classic to Egyptian, sweet, animal, gems & coins, and more. 

    A particular highlight is the Irish Favourites – a unique section in the collection. It houses thrilling slots with Irish themes, including 9 Pots of Gold, Tippy Tavern, 3 Lucky Rainbows, and more. Clearly, Ladbrokes has one of the best slot casino games in Ireland. 

    We tried out 9 Pots of Gold, and it ran smoothly on mobile and PC. The game has up to seven jackpots, and the classic design is quite exquisite. 

  • Tables

    ble-games-ladbrokes

    Moving on to the table games, we found all the classics – roulette, blackjack, baccarat, and poker. However, Ladbrokes appears to have more roulette than other titles. Therefore, Irish players who are fans of the little wheel game will love the online casino. 

    Some standout games were the Ladbrokes Roulette Pro and Ladbrokes Blackjack Pro. We call them stand out because they’re exclusive and unavailable at other Irish online casinos.

    For our test, we went for Quantum Roulette Instant Play by Playtech. Again, the experience was smooth since every feature was well-optimised. We must also mention that the game has some cool animations. 

  • Live Casino

    live-casino-ladbrokes

    The Ladbrokes live dealer section also doesn’t lack any major game type. Irish players looking for real-time blackjack, roulette, baccarat, or poker can count on this casino to deliver. Additionally, there are live game shows, dice, bingo, and lotto. 

    Most Ladbrokes’ live casino games are from Evolution and Pragmatic Play. As such, we weren’t surprised by the top quality. Like the regular Tables section, there are also exclusive titles in this category, including Ladbrokes Blackjack 1 and Ladbrokes Roulette. 

    To confirm whether Ladbrokes has one of the best live casinos in Ireland, we launched and tested Lightning Blackjack. Evolution did a great job, with a clearly laid-out table and interesting background with multipliers. The female dealer was jovial, too. On Ladbrokes’ part, we applaud the fact that the stream ran effortlessly without any lag. 

  • Sports Betting 

    sports-betting-ladsbroke

    With 30+ sports, Ladbrokes has thousands of events for Irish bettors to stake on. The top categories on the site are football, horse racing, and greyhounds. However, there are others, such as basketball, boxing, volleyball, cricket, darts, and eSports. 

    From our calculations, the odds are quite competitive. The margins are within 5% to 6.5% for football, which means payouts of 93.5% to 95%. Bettors can expect a similar range for horse racing and greyhounds. 

    Ladbrokes IR makes wagering easier with tools such as the bet builder and in-depth stats. Also, there’s the in-play section where punters can not only bet while events are ongoing but also watch them live. 

    We found it innovative that the bookmaker has a seperate Watch Live section. That way, it’s easier to filter the active games to know those that are specifically available to stream. 

    Placing a bet is straightforward, as the events pile up on the slip after clicking odds. Notably, Ladbrokes allows Irish bettors to stake on single games within an Acca or set a single wager for all picks. Plus, we have nothing but applause for the bet limit. Punters can stake as little as €0.01.

Mobile App

Ladbrokes makes mobile gaming and betting easy for Irish gamblers with separate sports and casino apps. Whether on iPhone or iOS, there are two applications to install. Here’s a rundown of the application's key details: 

  • Google Play Title: Ladbrokes Sports Betting App/Ladbrokes Casino Slots & Games
  • Google Play Rating: 4.4/4.4
  • Google Play Size: 19 MB/22 MB
  • Google Play App Version: 24.6.10/24.09.11
  • Google Play Downloads: 1+ million/ 100,000+
  • Apple Store Title: Ladbrokes Sports Betting App/Ladbrokes Casino Games Slots
  • App Store Rating: 4.6/4.6
  • App Store Size: 70.5 MB/176.7 MB
  • App Store App Version: 24.05.10/24.07.10
  • App Store Downloads: N/A

The Ladbrokes IR app maintains the same design as the mobile site. However, users get much faster speed. A highlight of the mobile interface is the bottom menu, which changes in the sports and casino sections. Here’s how it appears for sports betting:

obile-app-1-ladbrokes

Evidently, the bottom menu makes it easy to access the bet slip, live markets, and casino. For In-Play, here’s how the interface looks like:

mobile-apps-2-ladbrokes

Upon switching to the casino, things change a bit: 

mobile-apps-3-ladbrokes

As the image shows, Ladbrokes still makes it easy to return to the sports section with a single tap. Also, it’s clear the design is well responsive and optimised to fit smaller screens. With this, it’s no surprise we rate the Ladbrokes app high.

Gamblers who are particular about mobile betting can check out our guide on the best mobile apps in Ireland for casino and sports betting.

Responsible Gaming

Since Ladbrokes is licenced by the UKGC, we expected the platform to feature reliable responsible gaming tools. It didn’t disappoint. Irish players and bettors who sign up on the site have access to the following:

  • Deposit Limits: To set daily, weekly, and monthly deposit limits
  • Time-off or Cool-off Period: To take break from gambling for a few days or months
  • Self-exclusion: To stay off gambling from many months or even permanently

We commend the fact that these options are available via account settings. As such, there’s no need to contact customer support to activate them. Furthermore, Ladbrokes provides links for Irish gamblers to get professional help from GamStop.

Customer Support

customer-support-ladsbroke

At Ladbrokes Ireland, help is available via multiple channels, including :

We commend the range, most especially the phone number, which is toll-free. Based on our test, the service team is available 24/7. They respond to queries promptly via phone and live chat, but email can take a few hours. Also, to use live chat, bettors and players must log in into their accounts. 

Away from the direct contact options, Ladbrokes has a rich help centre. Users who use it will find guides on account management, deposits, withdrawals, casino, sports, safer gambling, and more. 

Overall Score

Bonus 9
Customer support 9
Payment methods 8
Licensing safety 10
Design & usability 8
Overall 9
Reviewed by Conor Murphy

Ladbrokes’ reputation and long history put it in the spotlight in Ireland. However, the operator has many impressive offerings to show it merits its accolades. The range of sports and casino games is extensive, and there are several quality bonuses to claim. Additionally, Ladbrokes makes it easy for Irish gamblers to stake from anywhere with dedicated apps. 

The main drawback based on our review is the limited withdrawal methods. However, this is manageable since the available options are secure and of good quality. What matters is that users can cash out potential winnings with ease. Overall, we can fully recommend Ladbrokes for online sports betting and casino gaming in Ireland. 

Conor Murphy

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