New Betting Sites in Ireland (2024)

There are a lot of new betting sites launching at the moment, but most are white-label solutions in which you cannot find any information on the owners behind the brand. We hear you ask, what is a white-label solution? Well, in the gambling industry, it is a product or solution that is created by a company to sell or lease it to another company or investors.

In recent years, we have seen many white-label betting sites launch and AG Communications Limited, as well as Progress Play Limited, are major players in that sense. While these sites are licensed and fully legal, they don't always have the best practices and that is something to look out for.

Furthermore, if you find a new bookmaker which is not on BettingGuide, we do recommend caution as they might not have a valid gambling licence for Irish players. In terms of safety, we only list new betting sites that offer high-end online security which secures communications by encrypting all data to and from the site.

There are no bonuses that are more valuable than a new customer sign-up offer, but you can only claim one per brand. It is important to know how to spot a good offer while avoiding the bad. You can claim these directly from the betting sites, but the easiest way to find them is by using our list of the best welcome offers and sign-up deals.

When checking to see if the offer is good, we recommend starting with the wagering requirements. Most new betting sites offer free bet offers that come with no wagering or small wagering requirements such as 3x the bonus amount. However, if you see a bonus that has a wagering requirement of 10x or more, it is a waste of your time.

All the significant details are listed in the terms and conditions of the offer page, but these aren't always that easy for the average punter to make sense of. On our page for the welcome offers, therefore, we have highlighted the key terms that you need to know.

Before joining a new betting site, check to see if the payment method you want to use is accepted. Most new bookies only launch with a few payment methods available, and may not offer e-wallets such as PayPal, Neteller and other methods that tend to cost more than traditional methods such as debit and credit cards.

It is also important to check which payment restrictions the signup offer has, as many free bet offers cannot be claimed if you deposit with e-wallets. You do not want to miss out on the sign-up offer by depositing with a payment method that is not eligible for the bonus.

Does the new betting site offer the sports you want to bet on, and how high are the betting margins? Almost all of the new bookies on our list offer 30+ sports and a wide range of betting markets, which will be more than enough for most punters. However, the new bookies will rarely ever offer products that can compete with the big brands such as bet365.

We have also seen a rather alarming trend of new betting sites having very high betting margins, with the established brand being the best on that front. Making sure that the new betting site has good coverage, features such as a bet builder tool and fair margins are a good start when assessing the quality of the sportsbook.