Betting Promo Codes UK - Active July 2024

To entice new customers and retain existing ones, betting operators run a series of special promotions that require activating a promo code.

On this page, we collect and list exclusive betting promo codes and a guide on what they are and how to look out for the best bonus codes in the market.

Written by Steven Hubbard
Verified by BettingGuide team
Last updated 29/01/2024

Best Betting Promo Codes in the UK

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Bet £10 get £40 in bonuses
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New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. T&Cs apply.
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18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. 50% back based on net losses after 3 calendar days or if you reach £120 of net losses before 3 days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. Free Bet is £1min, capped at £60. Restrictions + T&Cs apply.
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18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad

What is a Betting Promo Code?

Betting promo codes, also called a bonus or coupon codes, are special codes that betting customers can use upon registration to receive extra betting incentives. These incentives can be in the form of bonus funds, free bets, or free spins. There are even promotion codes that reward customers with cashback and cash rewards beyond the conventional free bet bonus.

What Kind of Promo Codes are There?

Gambling sites in the UK have devised several impressive ways to attract customers. By rewarding customers, betting sites can build their brand reputation and grow their customer base. These rewards can often be redeemed by the use of promo codes. 

Promo codes can be used for different prizes depending on who the offer is intended for and the conditions attached to the offer. Here are various promo codes that can be redeemed on betting operators within the UK:

  • Welcome bonus codes
  • Deposit bonus codes
  • No deposit bonus codes
  • Free spin bonus code

What is a Welcome Bonus Code

A welcome bonus code is also sometimes known as a registration bonus code. It is usually available for new customers who register first-time betting accounts with UK bookmakers such as Bet365, Betfair, Paddy Power, William Hill, Betzone, and Coral, among others. 

With a welcome bonus, customers are treated to a free bet, a bonus on their first deposit or a bonus without having to make a deposit. If you're signing up with a promo code on an online casino, you can enjoy free spins as part of the rewards. 

What is a No Deposit Bonus Code

If you come across a no deposit bonus code, you will have a chance to enjoy some bonus without having to deposit money into your casino or sportsbook account. A few new online betting sites are currently offering no deposit promo codes as they try to catch up to the more established brands. 

What to Look For in a Bonus Code

With nearly all UK betting operators offering promo codes to their customers, it is easy to get drawn in by big numbers and headline offers. However, customers need to check the nitty gritty and ensure the requirements of each promo code offer are agreeable. 

Before you go down to the promo code details, the first crucial element to check is the reputation and integrity of the operators offering these bonuses. The legality of any such operator should never be in doubt — you can easily check if the operator is licensed by the UK Gambling Commission. 

Besides these two critical factors, here are a few more essentials to look out for when checking for bonus codes to redeem.

Sign Up Restrictions

Keep an eye on the following sign-up restrictions to ensure you do not miss out on a potentially rewarding promo code;

  • 1 Per Household/IP address – Generally, most betting operators only allow one bonus code per household or IP address. This implies if someone in your house has already utilised a bonus code, you may find yourself unqualified to get one. Check to ensure you are the only one signing up with that bookmaker before making a deposit. 
  • Deposit Method Exclusions – It is becoming increasingly common for bookies to attach deposit method restrictions to their bonus codes. For instance, when reading the fine print, customers will realise that PayPal, Skrill, and other e-wallets are exempted from qualifying for deposit offers. As such, you'll have to use your debit card to make a first-time deposit to enjoy the benefits of most welcome bonus codes.  

Your First Bet or Stake

Before settling on a specific bonus code, check that the conditions for the first bet or stake are manageable. Bonuses usually require you to make a deposit and place a wager before receiving the deposit. Some key requirements to look out for here include:

  • Minimum/Maximum Deposit/Bet amounts – Bonus code offers are tied to certain limits, whether deposit or stake, which must be adhered to. Before making that deposit hurriedly, check the minimum amount allowed to redeem a given promo code. Do the same when placing your bet. 

Another consideration is regarding the maximum bonus amount, especially matched-up deposit bonus offers.  Your first deposit or bet may need to be of a minimum amount to qualify for the bonus. Make sure you check this before you deposit and bet.

These promotions take the form of; Deposit £20, stake £20 and get £10 bonus, Or Deposit min £20 and get a 10% matchup bonus up to £200. 

  • Minimum odds – This is another significant restriction to look out for in a betting promo. Does redeeming the bonus code require you to place single bets with minimum odds of a certain amount? Are multiple bets included, and do minimum odds per leg apply? Or what are the overall minimum odds for the bet to qualify? 

These are some questions to seek answers to before you decide on redeeming that attractive-looking bonus code. 

  • Bet Type restrictions – Ensure that the bonus code gives you an offer with minimal or no bet type restrictions. Betting promos sometimes restrict customers to pre-match, in-play only, single, multiple, or each-way bets only. Bonuses applicable on all these bet types are the most preferred since they allow you a wide range of options to exploit. 
  • Game weighting or restrictions – Casino gamers who prefer to redeem bonus codes for slots should be aware of the game weighting conditions. Game weighting means you can only qualify for the bonus if you spend on specific table games. \

Sometimes, there is a minimum wager per game, so you may want to check this out too. For instance, a slot bonus might require you to stake a minimum of £1 per spin to qualify. 

  • Time scales – You wouldn't want to qualify for a promo code only to be locked out due to time scales. Bonus codes may be redeemed within a specified time after making the deposit or registration. In most cases, your first bet will be required to settle within 7 or 30 days to qualify for the bonus. 

Using Your Bonus 

Redeeming a bonus code is not the end of the promo — you will still have to follow certain terms and conditions on how to use the bonus. If done wrongly, you might not get the full benefit of the offer, and in some cases, the bonus might be forfeited. 

Check the following conditions before you redeem a bonus code to ensure that you can meet the requirements of using the bonus. 

  • Rollover/Wagering requirements – Wagering requirements can be discouraging in many cases. Unfortunately, it is a requirement that many bonuses will demand. Check how many times you will be required to spend your bonus on the betting platform before you can withdraw your winnings. 

Wagering requirements can be quite high on some sites and unrealistic. For instance, a bonus of £20 with 20x wagering requirements would require you to spend a whooping £400 before you can withdraw any remaining winnings. The good news is that some sites offer pretty friendly wagering requirements such as 5x or even 1x. 

  • Game weighting or restrictions – Similar to the qualifying spend, using a bonus may be restricted to specific games. Certain games also only contribute a small percentage of the wagering requirements. 
  • Expiry dates – The bonus comes with a limited expiry time; therefore, you are expected to use it within this time frame. Usually, bookies offer bonuses with 7 days expiry period — this might also apply to the rollover requirements. In a rollover, if you have used £20 of your bonus funds, any remaining amount will be forfeited.
  • Total Bonus Value – It is also necessary to consider the total bonus offered by the promo code. You will come across big money headlines offering very little in the real sense. For instance, a get 100% deposit match-up bonus of up to £1000 might only offer you a £5 bonus if you deposit £5. 

On the contrary, some bonuses will offer you higher value without such big numbers. For instance, Bet £20 and get £30 is a much more profitable bonus that offers you higher value even with a lower deposit amount.


Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.