Betting On Strictly Come Dancing (2024)

Explore the latest betting odds for the 2024 edition of Strictly Come Dancing's winner.

Below, you'll find a comprehensive list of UK bookmakers offering Strictly Come Dancing betting markets, along with the best odds available.

Strictly come dancing odds
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Strictly Come Dancing Betting Odds (2024)

Strictly Come Dancing is one of the UK's most beloved TV shows, drawing millions of viewers to BBC screens each weekend. What many fans don’t realize, however, is that the show also offers exciting betting opportunities.

Betting on TV shows has gained significant traction in the UK, with online bookmakers now offering odds on popular programmes such as Love Island, The Masked Singer, and I’m a Celebrity. Strictly stands out among them as a prime contender, with betting markets heating up as soon as the BBC unveils the cast for the next series.

Since its debut in 2004, Strictly has grown into a cultural phenomenon, consistently captivating audiences and propelling many British celebrities to greater fame. For those exploring betting on Strictly, understanding the available markets and strategies is key to making informed wagers.

A Snapshot of the Show

Strictly Come Dancing, often referred to simply as "Strictly," first aired in 2004 and quickly became a household favourite. Inspired by the classic Come Dancing series and the film Strictly Ballroom, the show pairs celebrities with professional dancers to perform for both a judging panel and a public vote. Each week, one couple faces elimination until a winner is crowned.

The show's massive popularity has even led to international versions under the name Dancing with the Stars, adapted in countries around the globe. Beyond its captivating performances, the "Strictly curse" often makes headlines, as romantic relationships between contestants and their dance partners stir intrigue in the press.

For fans interested in betting, Strictly offers unique entertainment—and a chance to turn predictions into potential wins.

Strictly Come Dancing Winner Betting Odds

Compare the latest winner betting odds for the 2024 edition of Strictly Come Dancing below.

Chris McCausland Show all Show less
Bet365 square logo bet365
1/5
William Hill square logo William Hill
1/5
Coral square logo Coral
1/5
Ladbrokes square logo Ladbrokes
1/5
Unibet Square logo Unibet
1/5
BetMGM square logo BetMGM
1/5
Betfred square logo Betfred
1/5
BetVictor square logo BetVictor
1/5
BoyleSports sqaure logo BoyleSports
1/5
Sarah Hadland Show all Show less
Coral square logo Coral
7/1
Ladbrokes square logo Ladbrokes
7/1
Bet365 square logo bet365
13/2
Unibet Square logo Unibet
13/2
BetMGM square logo BetMGM
13/2
BetVictor square logo BetVictor
13/2
William Hill square logo William Hill
11/2
BoyleSports sqaure logo BoyleSports
11/2
Betfred square logo Betfred
5/1
Tasha Ghouri Show all Show less
Bet365 square logo bet365
12/1
Coral square logo Coral
12/1
Ladbrokes square logo Ladbrokes
12/1
William Hill square logo William Hill
10/1
Unibet Square logo Unibet
10/1
BetMGM square logo BetMGM
10/1
BoyleSports sqaure logo BoyleSports
10/1
Betfred square logo Betfred
9/1
BetVictor square logo BetVictor
13/2
JB Gill Show all Show less
Bet365 square logo bet365
33/1
William Hill square logo William Hill
33/1
Coral square logo Coral
33/1
Ladbrokes square logo Ladbrokes
33/1
Unibet Square logo Unibet
33/1
BetMGM square logo BetMGM
33/1
Betfred square logo Betfred
25/1
BetVictor square logo BetVictor
25/1
BoyleSports sqaure logo BoyleSports
25/1
Pete Wicks Show all Show less
Coral square logo Coral
33/1
Ladbrokes square logo Ladbrokes
33/1
Betfred square logo Betfred
33/1
BetVictor square logo BetVictor
30/1
Bet365 square logo bet365
25/1
William Hill square logo William Hill
25/1
Unibet Square logo Unibet
25/1
BetMGM square logo BetMGM
25/1
BoyleSports sqaure logo BoyleSports
25/1

The Favourites To Win Strictly Come Dancing

  1. Chris McCausland with odds 1/5 on bet365
  2. Sarah Hadland with odds 7/1 on Coral
  3. Tasha Ghouri with odds 12/1 on bet365
  4. JB Gill with odds 33/1 on bet365
  5. Pete Wicks with odds 33/1 on Coral

Probability to Win Strictly Come Dancing

Outright winner betting odds provide a straightforward way to determine the probability of each celebrity contestant taking home the Strictly title.

Contestant Odds Probability
Chris McCausland 1/5 83.33%
Sarah Hadland 7/1 12.50%
Tasha Ghouri 12/1 7.69%
JB Gill 33/1 2.94%
Pete Wicks 33/1 2.94%

Who is the Favourite to Win Strictly?

As of 8 December 2024, according to the odds, the favourite to win the Strictly is Chris McCausland, best priced at 1/5 with bet365.

The odds mean that the probability for Chris McCausland to win Strictly Come Dancing is 83.33%.

Who are the 2024 Strictly Come Dancing Celebrity Contestants?

The 2024 edition of Strictly Come Dancing features a diverse lineup of celebrity contestants:

  • Chris McCausland
  • Jamie Borthwick - Eliminated week ten
  • JB Gill
  • Nick Knowles - Eliminated week four
  • Montell Douglas
  • Paul Merson - Eliminated week five
  • Pete Wicks
  • Punam Krishan - Eliminated week six
  • Sam Quek - Eliminated week seven
  • Sarah Hadland
  • Shayne Ward - Eliminated week eight
  • Tasha Ghouri
  • Tom Dean - Eliminated week two
  • Toyah Wilcox - Eliminated week three
  • Wynne Evans - Eliminated week nine

Best Strictly Come Dancing Bookmakers (2024)

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The Best Betting Sites for Betting on Strictly Come Dancing

Strictly Come Dancing betting odds are offered by more UK betting sites than almost any other TV show or talent competition. Below are the top UK sites for Strictly betting:

bet365

Bet365 - Strictly Come Dancing Betting

Bet365, widely regarded as one of the largest betting platforms globally, naturally secures its spot among the top UK sites for betting on Strictly Come Dancing.

Strictly Come Dancing odds are available in Bet365's "Specials" section under the UK category. Even before the show begins, users can place bets on the outright winner market. Additionally, Bet365 provides the option to request specific bets on Strictly Come Dancing. Other notable betting opportunities on the platform include events like the Mercury Prize and BBC's Sports Personality of the Year (SPOTY) award.

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William Hill

William Hill - Strictly Come Dancing Betting

William Hill, one of the UK’s most established and trusted betting brands, offers markets for popular TV shows like Love Island and Strictly Come Dancing. Strictly odds can be found in the specials section and are typically available as soon as the new series' contestants are revealed.

Additionally, William Hill provides betting opportunities for the hit ITV reality show I'm A Celebrity...Get Me Out Of Here!, allowing UK users to wager on which celebrities will enter the jungle.

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BetVictor

BetVictor - Strictly Come Dancing Betting

BetVictor is known for offering some of the best odds on Strictly Come Dancing, alongside a wide range of other TV and film special bets, providing plenty of options for entertainment enthusiasts.

With the festive season approaching, many are already betting on who will take the top spot as the UK’s Christmas Number One this year, adding another layer of excitement to the platform’s diverse offerings.

Strictly Come Dancing odds are located in BetVictor’s entertainment section. Here, fans can also explore betting markets for events like the BBC Sports Personality of the Year, the Academy Awards, I’m A Celebrity...Get Me Out Of Here!, and reality shows such as Love Island.

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Betfred

Betfred - Strictly Come Dancing Betting

Strictly Come Dancing fans in the UK can find the latest odds for the show in the TV and film section of the Betfred sportsbook, accessible after logging into their account.

Betfred’s Strictly hub offers helpful insights for those new to betting on the show, including information about past celebrity contestants who excelled in the competition.

For Eurovision enthusiasts, Betfred also provides betting markets for the annual contest, including options to wager on which UK city will host the event.

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Ladbrokes

Ladbrokes - Strictly Come Dancing Betting

As part of the same gambling group as Coral, Ladbrokes offers a comparable range of markets for Strictly Come Dancing betting.

Fans can access the latest updates on Strictly odds through the Ladbrokes blog, a useful resource for those new to betting on the show who want to improve their chances of success.

In addition to Strictly, Ladbrokes features film-related markets, including odds on the next actor to take on the role of James Bond.

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Betway

Betway - Strictly Come Dancing Betting

Betway offers one of the most extensive ranges of TV specials bets, making it a top choice for Strictly Come Dancing betting in the UK.

Strictly odds are available on Betway well before the show begins airing each autumn on the BBC, allowing fans to place their bets early.

In addition to Strictly, Betway’s sportsbook features a variety of TV markets, including Big Brother, Gladiators, I’m A Celebrity, Bake Off, and more.

£30 matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz

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BoyleSports

BoyleSports - Strictly Come Dancing Betting

Rounding out our list of top betting sites for Strictly Come Dancing is BoyleSports, a trusted brand that also features a blog with updates on the latest Strictly betting odds.

BoyleSports provides odds for the new Strictly series well before it begins on the BBC, with markets available as soon as the final cast list is announced.

Additionally, the site caters to film enthusiasts with betting options on the next James Bond actor and winners of various Academy Awards categories.

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Strictly Come Dancing Judges for (2024)

The Strictly Come Dancing judging panel has undergone several changes in recent years. The BBC has confirmed the lineup for the current series, which includes:

  • Craig Revel Horwood: The only judge to have appeared in every season of Strictly. In addition to his long-standing role, Craig has judged on international versions of Dancing with the Stars in New Zealand and Australia and made an appearance on ITV's The Masked Dancer, which also offers betting opportunities.
  • Motsi Mabuse: Joining the panel in 2019, Motsi gained recognition through Germany’s Let's Dance on RTL. She is the sister of Oti Mabuse, a fan-favorite professional dancer who contributed to Strictly’s success for many years.
  • Shirley Ballas: Appointed head judge in 2017, Shirley stepped into the role after Len Goodman’s departure, bringing her vast dance expertise to the show.
  • Anton Du Beke: A former professional dancer on Strictly, Anton joined the judging panel starting with series 16, delighting fans with his insider perspective on the competition.

Notable former judges in Strictly’s history include Bruno Tonioli, Arlene Phillips, Alesha Dixon, and Darcey Bussell, all of whom helped shape the show into the beloved series it is today.

How To Bet on Strictly Come Dancing

For those new to betting on Strictly Come Dancing, the process might seem a bit unclear at first. Although it’s similar to sports betting, not everyone has prior experience with this type of wagering.

Getting Started with Betting on Strictly Come Dancing

The first step is selecting a betting site. While many UK online bookmakers offer odds for Strictly Come Dancing, some stand out by providing better value and a wider variety of markets. Picking the right platform is key.

Registering with a betting site may feel intimidating at first, but most platforms make it simple. After choosing a preferred site, users typically need to complete a short registration form, which should only take a few minutes. Common details required include name, email address, and date of birth. Users will also create a unique username and password—important for future logins—and agree to the site's terms and conditions.

In some cases, account verification may be necessary. This step often involves clicking an email link or providing identification, such as a passport or driver’s license. These KYC (know-your-customer) checks are standard to ensure secure and responsible gambling practices.

Depositing Funds

Once the account is set up, the next step is making a deposit. Most betting sites accept a range of payment methods, including Visa and MasterCard debit cards and e-wallets like Skrill, PayPal, and Neteller. It’s important to note that deposits made with e-wallets may not qualify for welcome bonuses or free bets, so it's advisable to check the site’s terms.

Some platforms even offer additional payment options, such as Apple Pay or cryptocurrency, giving users plenty of flexibility when funding their accounts.

Exploring Strictly Come Dancing Markets

With the account ready and funded, users can explore the available betting markets for Strictly Come Dancing. Common options include betting on the overall winner or predicting which celebrity will be eliminated next via public voting.

To place a bet, users can simply tap or click their chosen selection to add it to the betslip. From there, they’ll enter their stake—the amount they want to wager. Larger stakes mean higher potential winnings but also come with greater risks.

The bet can be confirmed once satisfied with the selection and stake amount. It will then appear in the user’s account alongside any other active wagers.

What’s Next?

Now that the basics of betting on Strictly Come Dancing are covered let’s explore which betting sites offer the best experience for fans of the show.

Variety of Strictly Come Dancing Betting Markets

One of the highlights of betting on Strictly Come Dancing is the wide range of markets available, offering fans several ways to get involved. Here are some popular options:

Outright Winner

The most straightforward and popular market is betting on who will win the competition and claim the iconic Glitterball trophy. This option allows fans to predict the ultimate champion, with odds typically available as soon as the contestants are announced.

Next Elimination

Once the series begins airing on Saturday nights in autumn, viewers can bet on which celebrity will be eliminated next. This market is similar to those available for other TV shows like I’m a Celebrity and adds a layer of excitement to each episode.

Top Male Celebrity

Many betting sites also offer the chance to wager on which male celebrity will perform the best. The selected individual doesn’t have to win the entire show—just outlast the other male contestants.

Top Female Celebrity

Similarly, fans can bet on which female celebrity will go the furthest in the competition. These markets typically open once the series is underway, providing another engaging way to enjoy the show.

These betting markets cater to a variety of preferences, allowing fans to make their Strictly Come Dancing experience even more thrilling.

Tips and Strategies When Betting on Strictly

If you're new to wagering on TV shows like Strictly Come Dancing, following some key strategies can improve your chances of finding successful bets.

Analyze Past Winners

Reviewing the list of previous Strictly champions can help uncover trends. In the early years, sports stars like cricketers Darren Gough and Mark Ramprakash dominated, winning back-to-back seasons. However, it’s been a long time since an athlete has taken home the Glitterball trophy, indicating a shift in public preferences.

Popularity Matters More Than Skill

A crucial factor to consider is that the best dancer doesn’t always win. With the public vote playing a major role, Strictly is as much a popularity contest as it is a dance competition. For instance, comedian Bill Bailey’s surprise win in 2020 showcased how likeability can outweigh technical ability.

Unique Stories Resonate with Viewers

Contestants with compelling personal stories often capture the audience's hearts. Rose Ayling-Ellis, the 2021 winner, became the first deaf contestant on the show, earning widespread admiration and votes.

Timing Can Influence Votes

When betting on the next elimination, consider the order of performances. Like in the Eurovision Song Contest, contestants performing later in the evening often fare better in the public vote than those who go on earlier.

The Sympathy Vote Effect

Certain contestants may avoid elimination due to the public’s sympathy, especially if they’re entertaining or bring drama to the show. Conversely, skilled dancers can be eliminated early if perceived as "too good," as was the case with Aston Merrygold, who exited unexpectedly in week 7 of 2017.

Stay Informed with 'It Takes Two'

The companion show It Takes Two, hosted by Janette Manrara and Rylan Clark-Neal, is a treasure trove of insights. It provides behind-the-scenes training footage, which can reveal who is struggling and which contestants might excel based on the week’s dance style.

Maximize Bonuses and Promotions

Taking advantage of betting site bonuses can make Strictly wagers more enjoyable and risk-free. New users often receive free bets upon signing up, which can be used to place Strictly bets without spending your own money. Many sites also offer weekly rewards or free bets for regular users.

Compare Odds Across Sites

Don’t settle for the first odds you see—shopping around for the best Strictly betting odds can make a significant difference to your potential returns. Checking a few new betting sites only takes a few minutes and ensures you maximize your profits.

With these tips in mind, you’ll be better equipped to make informed bets on Strictly Come Dancing and enhance your enjoyment of the show.

Strictly Come Dancing Format & Structure

The format of Strictly Come Dancing will be familiar to anyone who has watched a Saturday night talent show, as its structure closely mirrors other popular programs. However, Strictly has its own unique charm and appeal that sets it apart.

Launched on UK television in May 2004, the first season featured eight celebrity contestants, with Natasha Kaplinsky and Brendan Cole crowned as the inaugural winners. Over the years, the number of participants grew, reaching a peak of 16 couples in the 2008 and 2009 seasons. Today, the show features 15 pairs, a number considered more manageable for viewers and contestants alike.

Season Overview

The competition spans 13 weeks, during which celebrities are eliminated one by one. The show encourages viewers to vote for their favorite contestants, and these public votes are combined with scores from the judges. Each week, couples perform a dance that is scored by a panel of judges, with each judge awarding up to 10 points. Achieving a perfect score of 40 is a rare feat in Strictly history.

The scoring system ensures fairness as the competition progresses. For instance, if there are 10 couples remaining, the highest-scoring pair from the judges receives 10 points, while the lowest-scoring pair is awarded just one. These scores are then combined with the public vote, though the exact results of the vote remain undisclosed.

The Dance-Off and Weekly Schedule

The show traditionally begins in September, airing live on Saturday nights on BBC. While the results show is pre-recorded immediately after the live broadcast, it airs on Sunday evenings. The bottom two couples in the combined scoring take part in a "dance-off," where the judges decide which couple stays in the competition for another week.

Distinctive Features

While the structure of Strictly Come Dancing shares similarities with other iconic talent shows like The X Factor, one unique element is the fame and influence of the professional dancers. These professionals often become celebrities in their own right, adding an extra layer of intrigue to the competition.

Anton Du Beke, for example, participated in 16 consecutive seasons as a professional dancer before transitioning to a role on the judging panel. Craig Revel Horwood, the sole remaining original judge, has also appeared on other hit shows like The Masked Dancer.

Oti Mabuse, another standout Strictly professional, made history by winning back-to-back seasons with Kelvin Fletcher and Bill Bailey, a feat no other dancer has accomplished. Oti leveraged her Strictly success into a broader TV career, becoming a panellist on The Masked Dancer and a judge on Dancing on Ice, both of which are popular ITV shows that also offer betting opportunities.

Consistency Amid Change

While the judging panel and hosts have evolved over the years, the core format and structure of Strictly Come Dancing have remained largely unchanged since its debut in 2004. Its enduring appeal lies in this balance of familiarity and excitement, keeping viewers engaged and coming back for more every season.

The Breaking Ties Structure

More often than not, there are ties in the points awarded to the dance couples. When picking out the two bottom couples due to ties is impossible, the following systems are employed to break the ties.

  • If two or more couples have equal points, the points from the viewers' votes are given precedence in determining the order of ranking.
  • As the show progresses and fewer couples are left to resolve ties, the tie structure employed is 3–3–2 to ensure that each couple has a mathematical potential to avoid being in the bottom two.
  • The head judge is the custodian of the casting vote. The casting vote allows them to vote for one party in a tied vote and break the tie.

The Results Show

This is the Sunday show where the bottom two dance couples perform a dance-off routine to impress the judges and earn a spot to remain in the competition. This dance-off routine will help the judges vote for the dance couple to save or eliminate. The head judge’s vote is the casting vote.

The Elimination

The dance couple that loses in the dance-off on Sunday will be eliminated immediately from the Strictly show. 

FAQs

Yes, you can. The best betting sites in the UK offer Strictly Come Dancing betting odds. You can place your wagers and cash in while you back your favourite dancers to win the competition.

For the best Strictly betting experience, you can rely on our top three betting sites, Paddy Power, Betfred and William Hill, to provide an easy-to-use betting site, numerous betting offers and smooth cash payouts.

BoyleSports is the go-to bookie for the best betting odds for Strictly Come Dancing. Our comprehensive list of the top five Strictly Come Dancing bookies gives you plenty of other bookmarkers to check for the best betting odds.

The 2024 Strictly Come Dancing final is on Saturday, December 14th.

Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.