Licensed by the UKGC

Ladbrokes are one of the most well-known and trusted bookmakers in the UK. They have betting shops in pretty much every town in Britain and their brand is associated with high-quality service and trustworthiness.

Reviewed by Steven Hubbard
Last updated: 06/03/2023
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Ladbrokes UK Review (2024)

Ladbrokes has gone global with more than 27,000 physical betting shops all over the world. 

As well as their high street bookmaker shops, Ladbrokes also offers an online sports betting site, online casino, online bingo, and online poker. In other words, if you enjoy having a punt or playing some exciting gambling games, then Ladbrokes has got you covered!

Highlights and top features of Ladbrokes sports betting and casino include:

  • Amazingly generous loyalty reward scheme called “The Grid”, a good welcome bonus, and dozens of ongoing promotions, including sportsbook free bets and casino bonuses
  • First-class range of sports betting markets and betting options
  • A large number of casino games with decent payout percentages
  • Excellent customer service and high levels of security and fairness.

A Brief History of Ladbrokes

It’s fair to say that Ladbrokes is one of the oldest and best known of all the UK sports betting brands. They are probably the oldest bookmaker in the country that are still going, as Ladbrokes was founded way back in the 1800s!

It’s no surprise then that Ladbrokes has learned a thing or two about providing a top-tier gambling experience and high-quality customer service and support when you consider that they’ve been in business for more than 120 years!

Ladbrokes has grown from its humble beginnings in 1886, to become a multi-national company that employs over 14,000 people. The online wing of the business had grown considerably over the past 20 years to become one of the best and most popular sports betting sites and online casinos available.

In July 2015, Ladbrokes merged with the Gala Coral Group to consolidate their market position and they have gone from strength to strength, offering sports betting, casino games, poker, bingo, and lottery services.

Ladbrokes is fully licensed and regulated by the UK Gambling Commission (UKGC) which means that you can play there safely and securely, and rest easy in the knowledge that all the games have been verified as fair by independent audits.

Ladbrokes Sports Betting Site Review

Ladbrokes is an industry leader in sports betting, as you would expect from a company that has been involved in bookmaking for more than 120 years!

One of the great things about Ladbrokes is that they probably have one of the widest selections of sports and betting markets of all the online sports betting sites in the UK.

This is combined with the fact that they have great software and a well-designed mobile app to make the gambling experience as fun and easy to use as possible.

It only takes a few minutes to register yourself for an account and your identity will be verified quickly too, usually just a few minutes after uploading your official ID documents. Don’t forget to take advantage of the welcome bonus when you sign up and get your free bets.

Our only criticism of Ladbrokes sports betting site is a small one, and that is - the main page is a bit too overcrowded. The web designers and developers have included every single sport, option, and promotion on the main page which makes it a bit difficult to look at and find what you want. They would have been better off trimming it down and making it simpler to view and navigate.

Range of Sports Available

Ladbrokes is definitely in the top three sports betting sites in terms of the range of sports on offer. You get access to betting markets for nearly 50 different sports including the usual favourites such as football, rugby, tennis, cricket, golf, boxing, motorsports, etc.

You can also bet on less popular sports such as squash, badminton, curling, etc. You can also bet on virtual sports, as well as eSports, which are becoming more and more popular these days.

If there’s a sport that you enjoy betting on and you can’t find it anywhere else, check out Ladbrokes sports betting site, as there’s a good chance you’ll find it there!

You can even bet on politics and other newsworthy and celebrity events such as the result of reality TV shows if that’s what floats your boat.

Betting Markets 

In addition to the big range of different sports on offer at the Ladbrokes online sportsbook, you can also choose from hundreds of betting markets for many of the sporting events. 

For example, let’s say that you’re a big horse racing betting fan and love betting on different features of a horse race, at Ladbrokes you can choose from over 200 races every day with a wide variety of different bets. You can opt to place standard bets such as overall winner or first two finishers called an exacta, or a trifecta which is the first three finishers. You can also go for special bets such as totes or winning distances.

Other popular sports also offer 100’s of betting markets, such as football which usually has between 100 and 300 betting markets on offer for premier league games and big tournaments.

The odds at Ladbrokes are very competitive compared to other online bookies, although for some events you may find better odds if you shop around elsewhere.

Live In-play Betting

Ladbrokes live betting for in-play events is exceptionally good. The in-play betting section of the site and mobile betting apps is well-designed and easy to use, making it simple to place bets quickly during the heat of the action. There are dozens of stats available to help you decide what wagers to place.

Ladbrokes also provides live streams of many sporting events, including dozens of football matches every week, for people with a Ladbrokes account and who regularly place bets, i.e. the account must be active. However, you need to place a qualifying bet to access the live stream for horse races and greyhound races.

The Cash Out feature is a welcome addition to the sports betting site, which allows you to cash out some of your winnings before the sporting event ends.

For example, if the football team you have backed is winning at half-time, you can cash out a reduced amount of the overall potential winnings now rather than risk losing it if the losing team makes a comeback.

Cash Outs don’t apply to all sporting events at Ladbrokes, but they are usually available in football, cricket, and snooker matches.

Ladbrokes Betting Exchange

Ladbrokes is a bit of a rarity amongst online bookmakers in the UK, as they also offer a betting exchange alongside their sportsbook. Although the betting exchange is small compared to the likes of Betfair, it is a decent size and is growing at a fair pace.

The nice thing about the Ladbrokes exchange is that they don’t take a commission on any losing bets. They make their money by charging a small commission of between 2 and 5% on winning bets only.

The Ladbrokes betting exchange includes both in-play and pre-match markets, and you can usually get your bets matched at both high and low stakes for the larger and more popular sporting events.

Bonuses and Promotions at Ladbrokes

Ladbrokes offer a good welcome bonus, with a free bet that you receive when you make your first deposit into your account. All you need to do is enter a promo code when you deposit the funds and make sure that your account is verified.

There are also plenty of ongoing promotions and special offers at Ladbrokes sports betting, which is usually focused on sports that are popular in the UK. For instance, Ladbrokes frequently run promotions based on Premier League football or cricket, such as free bets. There is also a free-to-play game called Ladbrokes 1-2-Free where you can win free bets and cash for correctly guessing the scores of select games.

Another promotion that Ladbrokes is fond of offering is daily price boosts. What this means is that Ladbrokes will increase the odds for some of the bigger sporting events, which gives players a bigger return if their bet wins. Also, Ladbrokes has a permanent promotion in place that guarantees the best odds for horse and greyhound racing.

As with all online gambling sites, you do need to read the small print or terms and conditions carefully for all promotions as there will be certain wagering requirements attached to free bets. You’ll need to meet the criteria set out in those requirements to release any winnings you may receive. 

Ladbrokes Sports Betting Mobile Apps

Ladbrokes has a dedicated mobile app for sports betting that is available for both Android and Apple iOS. The app is nicely laid out and simple to use, making it easy to place bets whenever you feel the need and whenever you have an internet connection. 

You can download the Ladbroke Sports app for Android devices from the Google Play Store where it has a rating of 4.2 stars out of 5, after 14,301 reviews.

You can download the Ladbroke Sports app for iOS from the Apple Store where it has a rating of 3.3 stars out of 5, with 2871 reviews.

Ladbrokes Casino Review

Although Ladbrokes is famous for their sportsbook, they also have a highly successful online casino offering that is up there with other big online casino brands.

The casino is fully licensed by the UKGC (license number 1611) which means it has been certified as a safe and fair place to wager money.

The best thing about the Ladbrokes online casino is the wide range of games on offer, there is something for everybody, whether you’re into slots or casino table games.

Range of Casino Games

Ladbrokes is a highly entertaining online casino with a huge number of games on offer. When it comes to slots and traditional casino games, there are more than 450 available at Ladbrokes casino and more than 70 jackpot games. 

Ladbrokes hosts games from a wide range of casino games developers, including the well-known Playtech studio. The choice of slots is particularly entertaining with several of them based on superheroes from DC Comics and other movie and TV-related themes such as Gladiator and Little Britain.

In addition to slots, Ladbrokes also has more than 150 table games on offer, with dozens of varieties of roulette, blackjack, and baccarat. The varieties include games such as 3D roulette, Pinball, Blackjack Switch, and plenty more. Ladbrokes also offers craps, sic bo, casino hold ‘em, and other more obscure table and card games.

The casino games at Ladbroke cater to both small stakes players and high rollers, with stakes ranging from 1p to £25, allowing for a spin value of up to a whopping £1250 on the slots games.

Live Dealer Casino Games at Ladbrokes

If you want to get a live-action casino experience from the comfort of your own home, you can check out the live dealer casino games at Ladbrokes Casino. The live dealer games are filmed and broadcast live securely across the internet so that you can interact with the croupier or dealer and with other players. In other words, you get the excitement and convenience of online gambling, with the social interaction of a real casino.

The Ladbrokes live casino section has several games on offer, including roulette, baccarat, blackjack, hi-lo and casino hold ‘em poker. Ladbrokes also offer special promotions and bonuses to live dealer casino players from time to time.

The software is good and the live dealer casino games are well presented, running in your desktop internet browser or mobile browser or app.

Bonuses and Promotions at Ladbrokes

The welcome bonus at Ladbrokes is one of the few things that let the online casino site down. You get some free spins and a free bet to use at the casino tables, but the value of the bonus isn’t all that high and the wagering requirements are higher than average for an online casino.

To make up for the not-so-great welcome bonus, Ladbrokes Casino does offer lots of ongoing promotions and bonuses for existing players, including free spins, super daily jackpots, and tournaments.

The loyalty rewards scheme at Ladbrokes is also good. Players are rewarded with comp points the more they play, which can be swapped for real cash rewards in the store.

Payout Percentages

The average payout percentage or return to player (RTP) rate at Ladbrokes casino is a healthy 96.1%, which means you get a decent return on your money compared to some other casinos. Some of the slots go right up to 98% or even 99%, with the progressive jackpot RTPs a little lower at 94% or less.

Therefore, if you like to get a good return when playing casino slots or table games, then Ladbrokes is a safe bet.

Ladbrokes Casino Mobile App

Ladbrokes has a dedicated casino app for mobile devices, which is available for Apple iOS or Google Android devices. The app is well-designed and functional, with the same range of games and stakes as the desktop site.

You can download the Ladbrokes Casino app for Android devices from the Google Play Store where it has a rating of 4.2 stars out of 5, after 14,304 reviews.

You can download the Ladbrokes Casino app for iOS from the Apple Store where it has a rating of 4.6 stars out of 5, with 42,020 reviews.

Ladbrokes Online Poker

Ladbrokes Poker is an excellent poker site for people who like playing Texas Hold ‘em or Omaha poker. Back in 2020, Ladbrokes poker moved over from iPoker to the PartyPoker network, which means that there has been a significant improvement in the quality and quantity of games on offer.

The graphics are fantastic and the games flow perfectly for both cash games and tournaments. The tournaments are especially good with lots of big prizes to be won every day. The poker playing experience at Ladbrokes Poker is fun and exhilarating, with both micro-stakes and high-stakes action available.

At Ladbrokes Poker you can play several varieties of poker such as Texas Hold ‘Em, PLO and PLO8 or PLO Hi-Lo Split. One of the main attractions at Ladbrokes Poker is the Sit & Go Jackpot tournaments, also known as “Spins”. These mini-tournaments involve 3 players sitting down at a table and battling it out to see who lasts the longest and scoops the prize. A spinner revolves at the start of each game to determine the prize, with some games offering huge jackpots of up to $1 million if you’re extremely lucky!

The rake (or table fee) at Ladbrokes is pretty much at industry averages, with cash games charging 5% and tournaments ranging from 6% up to 10%, except for spins games which are raked between 4% and 8% depending on the buy-in level.

During peak times there are more than 10,000 players on Ladbrokes Poker, so you’ll always be able to get some action there.

Ladbrokes also offer plenty of poker promotions and bonuses, including a welcome bonus and ongoing loyalty rewards for frequent players.

Ladbrokes Poker is available either through a desktop app or mobile app, both of which are very well designed and easy to use.

Ladbrokes Online Bingo

Ladbrokes online bingo is a lively bingo site that attracts a lot of UK players, so there is a good social vibe when you play there, with lots of bingo rooms and varieties available. Whether you’re a fan of 90-ball bingo, 80-ball, 30-ball, or other more obscure bingo games, you’ll find something to tickle your fancy at Ladbrokes online bingo site.

Even during the more sleepy hours, the early hours of the morning, for example, there are still games running and you can get in on the action quickly and easily. There are some big jackpots up for grabs and you can play at different stakes.

Another nice feature of the site is the fact that you can play casino slots at the same time as playing a bingo card, so you’ll never get bored while waiting. In fact, once you have an account with Ladbrokes Bingo, you can access the whole online casino and vice versa.

Ladbrokes Bingo has a generous welcome offer that has a fairly low wagering requirement so you can get your bingo bonus and free spins without too much trouble.

In addition to the Ladbrokes Bingo desktop site, there is a fully-featured mobile device app too, which means you can have some bingo fun on the go, wherever you have an internet connection. The app is superbly designed and can be used by even the biggest technophobe!

Ladbrokes Customer Support

Ladbrokes has a 24/7 customer support service, with plenty of agents that are ready and waiting to solve any problems you may have. If you need support or you have a query, then there are four main ways to contact the customer service department:

  • Live Chat - Ladbrokes has an instant messaging chat feature on their website where you will find customer service agents at any time of day or night to help resolve your issue.
  • Email - Simply send an email to the Ladbrokes customer service department at 
  • Facebook - The popular social media platform Facebook is a quick and easy way to contact Ladbrokes customer support. All you need to do is find their Facebook page by typing Ladbrokes in the search bar and you can contact an agent directly.
  • Twitter - Similar to Facebook support, you can also follow Ladbrokes on Twitter and get direct customer support that way.

Payment & Withdrawal Methods

There are several different ways to deposit cash into your Ladbrokes sports betting, casino, poker, or bingo account. Methods include debit cards, instant banking, PayPal, Skrill, EcoCard, Neteller, UKash, PaySafeCard, and ClickandBuy. The minimum deposit varies between £5 and £10, depending on your chosen method.

If you want to withdraw money from your Ladbrokes account, you can use one of the following methods: PayPal, Neteller, Skrill, Instant Banking, ClickandBuy, EcoCard, or direct bank transfer.


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