Best Betting Apps in the UK (Updated: July 2024)

As a seasoned betting expert, I've handpicked the best betting apps in the UK for July 2024, covering every category – from football and cricket to horse racing and live betting. These sports betting apps are easy to use and reliable for every punter's needs.

Written by Steven Hubbard
Verified by BettingGuide team
Last updated 09/01/2024

Which Online Betting App is Best in the UK?

Among the numerous online betting apps available in the UK, bet365 stands out as one of the best options.

After extensive testing, our experts have chosen Bet365 as the best betting app in the UK for several compelling reasons. Its extensive sports coverage, competitive odds, user-friendly interface, and live-streaming options provide a seamless and immersive betting experience.

The app is meticulously designed for seamless navigation, ensuring quick and easy bet placement on various sports and markets. Its live streaming service lets users watch matches and events in real-time, enhancing the in-play betting experience.

Additionally, the app provides timely notifications and updates, keeping users informed about their bets and sporting events.

Bet365's app-specific features and user-friendly design make it the top choice for UK bettors seeking convenience and excitement on their mobile devices.

Top 10 Betting Apps in the UK for July: Expert's Choice for Every Category

Below are short reviews from our experts highlighting why we chose the top 10 best online betting apps of all betting sites that are legal for players in the UK. We list the pros and cons of each betting app and step-by-step guides for installing betting apps on Android and iOS.

  1. ⚽ bet365 app - Best football betting app
  2. 💰 William Hill app - Best app for odds boosts
  3. 🎙️ Ladbrokes app - Best app for live betting
  4. 🏇 Coral app - Best horse racing betting app
  5. 🏏 Betway app - Best app for cricket betting
  6. 📊 BetVictor app - Best betting odds in our tests
  7. 🆕 Lottoland app - The best new sports betting app
  8. 💰 Betfred app - Best app for free bets
  9. 📺 Unibet app - Best live streaming app
  10. 🔁 Kwiff app - Best app for supercharged odds

Bet365 App - Best Football Betting App

The sports betting app offered by bet365 has topped our list of best UK betting apps, and for good reason. The app is in a single word - superb!

As you would expect from a big, well-established brand such as bet365, the app has been developed to a very high standard with a great design, easy-to-use interface, and intuitive betting process.

But why is the bet365 app best for football betting? Bet365's Bet Builder is one of the best if not the best, in the UK. You can combine and build bets across multiple matches, and they also have the broadest range of markets available, including players to be carded, player shots, player shorts on target, foul markets, corner markets and much more.

Both for pre-match and live mobile betting, bet365 has one of the easiest and fastest mobile betting interfaces in the UK. You also have top-tier football offers, such as the 2 Goals Ahead Early Payout offer and the Soccer Accumulator Bonus.

But what do users think of the be365 betting app? It is overwhelmingly positive, with over 300k genuine player reviews on the Apple App Store and the Google Play Store combined.

  • The Bet365 Android betting app has a 4.6/5 rating with over 66k reviews on the Google Play Store. 
  • The Bet365 iOS betting app has a 4.7/5 rating with over 246k reviews on the Apple App Store.
bet365 app football betting


  • Well-designed betting app with a wide range of sports and betting markets.
  • 140,000+ live-streamed sporting events per year.
  • Automatic full and partial cashouts are available during live play.
  • Bet Builder Tool allows users to create custom football bets with ease.
  • Features frequent promotions and bonuses for users.
  • Chance on unique football markets such as "Players to Commit a Foul.".


  • New users may find the vast array of betting options and features somewhat overwhelming initially.
William Hill

William Hill App - Best App for Odds Boosts

William Hill stands out in the UK betting app market, particularly for offering the best odds boosts based on our tests:

  1. Daily Bet Boosts: William Hill allows punters to boost their odds on selected bets daily.
  2. Available for Key Sports: The bet boosts are available for football accumulators (3 bets or more) and single bets on horse or greyhound racing, catering to the most popular betting markets.
  3. Ease of Access: Users can easily apply the bet boost with a simple button on their betting slip, showing the boosted odds available for their selection.
  4. Additional Boosts on ITV Racing Days: On days when races are broadcast live on ITV, William Hill offers a bet boost for every race
  5. Flexible and User-Friendly: The process to obtain a bet boost is straightforward.
  • The William Hill Android betting app has a 4.3/5 rating with over 27k reviews on the Google Play Store. 
  • The William Hill iOS betting app has a 4.7/5 rating with over 141k reviews on the Apple App Store.
Willliam Hill epic bet boost


  • Users highly value the daily opportunities to boost odds on popular sports.
  • The app is praised for its extensive range of sports and betting markets.
  • Ease of navigation and straightforward functionality are consistently noted.
  • Positive feedback is given for responsive and helpful customer service.
  • The app is recognised for its robust security measures, ensuring a safe betting experience.


  • Some users note that the number and type of bets eligible for boosts can be limited.

Ladbrokes - Best Live Betting App

Ladbrokes stands out as a top live betting app in the UK for several key reasons:

  1. User-Friendly: Easy navigation for quick betting.
  2. Wide Range of Live Bets: Covers multiple sports, from football to horse racing.
  3. Live Updates: Offers real-time game stats for informed betting.
  4. Live Streaming: Watch and bet on sports directly in the app.
  5. Fast Bets: Quick bet placement to catch the best live odds.
  6. Alerts: Custom notifications for your favourite games.
  7. Special Offers: Regular app-specific bonuses and promotions.
  8. Cash-Out Option: Handy for securing early profits or cutting losses.

Ladbrokes combines ease of use with a comprehensive live betting experience, making it a top choice for UK bettors.

  • The Ladbrokes Android betting app has a 4.1/5 rating with over 19k reviews on the Google Play Store. 
  • The Ladbrokes iOS betting app has a 3.1/5 rating with over 3.2k reviews on the Apple App Store.
Ladbrokes app live betting


  • The app offers various live betting options across numerous sports, catering to diverse interests.
  • Live updates and detailed statistics are provided, allowing bettors to make informed decisions during live events.
  • The app is designed for easy use, ensuring quick and hassle-free navigation and bet placement.
  • Bettors can watch live sports events within the app, enhancing the live betting experience.
  • Speed is critical in live betting, and the app facilitates rapid bet placement to take advantage of changing odds.


  • The Ladbrokes app may encounter technical issues or lag during peak periods

Coral App - Best Horse Racing Betting App

Coral is widely acclaimed as a top-tier betting app in the UK, particularly excelling in horse racing betting for several app-specific reasons:

  1. Specialised Horse Racing Features: Coral's app offers dedicated features for horse racing enthusiasts, including detailed racecards and form guides, which are invaluable for making informed bets.
  2. Live Streaming of Races: Users can stream horse races live on their devices, bringing the excitement of the track directly to them.
  3. Best Odds Guaranteed: Coral provides a 'Best Odds Guaranteed' feature on UK and Irish horse races, ensuring bettors receive the best possible odds.
  4. Easy Navigation for Horse Racing Markets: The app focuses on horse racing, making it easy to quickly find upcoming races and place bets.
  5. Regular Promotions and Offers: There are frequent horse racing-specific promotions and bonuses, adding value to bettors.
  • The Coral Android betting app has a 4.1/5 rating with over 6k reviews on the Google Play Store. 
  • The Coral iOS betting app has a 3.0/5 rating with over 2k reviews on the Apple App Store.
Coral App horse racing betting


  • Specialised Horse Racing Features: Tailored tools and insights for horse racing betting.
  • Best Odds Guaranteed: Offers best odds on UK and Irish horse races.
  • Live Race Streaming: Live streaming of horse races directly on the app.
  • Race-Specific Promotions: Regular horse racing-specific bonuses and offers.
  • Detailed Racecards: Provides comprehensive racecards and form guides.


  • Limited Global Race Coverage: Fewer options for betting on international horse races.

Betway App - Best App for Cricket Betting

Betway is highly regarded in the UK betting scene, particularly excelling in cricket betting for several app-specific reasons:

  1. Comprehensive Cricket Coverage: Betway's cricket betting coverage encompasses all major cricket tournaments and leagues worldwide, including the Indian Premier League (IPL), the Ashes, and the Big Bash League (BBL).
  2. Competitive Odds for Cricket: The app offers some of the most competitive odds in the market for cricket, maximizing potential returns for bettors.
  3. Live Betting on Cricket Matches: Betway offers a wide range of live cricket betting markets and live cricket streams.
  4. Detailed Cricket Statistics and Insights: The app provides in-depth statistics and analysis for cricket matches, helping users make informed betting decisions.
  5. User-Friendly Interface: Betway's app is designed for easy navigation, making it simple for users to find and place bets on their favourite cricket matches.
  6. Cricket-Focused Promotions: Betway regularly offers enticing promotions tailored to cricket fans. These promotions can include cashback offers, enhanced odds, and free bets, providing valuable bonuses to boost your cricket betting experience.
  • The Betway Android betting app has a 4.2/5 rating with over 11k reviews on the Google Play Store. 
  • The Betway iOS betting app has a 4.7/5 rating with over 32k reviews on the Apple App Store.
Betway cricket betting app


  • An extensive range of local and international cricket matches are available for betting.
  • Provides detailed statistics and insights for cricket betting.
  • Offers attractive odds for various cricket events.
  • Live cricket streaming is available.
  • Regular bonuses and offers explicitly tailored for cricket betting,


  • The live streaming coverage is not as extensive as some competitors.

BetVictor App - App with the Highest Betting Odds

BetVictor has established itself as a standout betting app in the UK, particularly noted for offering the highest odds in our tests, for several reasons specific to the app:

  1. Competitive Odds: BetVictor consistently provides some of the best odds in the market, especially for major sporting events and popular sports like football and cricket.
  2. Price Promise Feature: BetVictor’s feature guarantees the best odds on specific accumulator bets, further cementing its position for offering high odds.
  3. Wide Range of Markets: Alongside great odds, the app offers a vast selection of betting markets, giving users more opportunities to take advantage of these odds.
  4. Odds Boosts and Special Offers: Regular odds boosts and special offers are provided, enhancing the value for bettors.
  • The BetVictor Android betting app has a 3.7/5 rating with over 4k reviews on the Google Play Store. 
  • The BetVictor iOS betting app has a 4.7/5 rating with over 39k reviews on the Apple App Store.
BetVictor app


  • The best odds in our tests.
  • Easy navigation and simple design for convenient betting.
  • Covers a vast array of sports and betting options.
  • Frequent bonuses and special offers for users.
  • Customer support is fast and helpful.
  • Easy and fast to build and place live bets.


  • Compared to some competitors, the live streaming coverage is not as extensive.

Lottoland App - The Best New Sports Betting App of 2024

Lottoland distinguishes itself as a leading new betting app in the UK, excelling in our tests for several reasons:

  1. Wide Range of Lotteries: A great variety of international lotteries are available on the app
  2. Ease of Use: The app is often praised for its straightforward and user-friendly interface.
  3. Attractive Promotions: Many reviews highlight the appealing promotions and bonuses offered.
  4. Quick Payouts: Users appreciate the swift and hassle-free payout process.
  5. Good Customer Support: Positive feedback is frequently given for responsive customer service.
  • The Lottoland Android betting app has a 4.3/5 rating with over 4k reviews on the Google Play Store. 
  • The Lottoland iOS betting app has a 4.7/5 rating with over 1k reviews on the Apple App Store.
Lottoland sports betting app UK


  • The app is user-friendly and fast.
  • Betting on the outcomes of different lotteries provides a new kind of betting experience.
  • Frequent and generous promotions and bonuses.
  • Bet builder for custom bets.
  • Weekly free bet club.


  • There could be more sports betting options available.
  • No horse racing.

Betfred App - Best App for Free Bets

Betfred distinguishes itself as a top betting app in the UK, especially renowned for offering the best free bets in our tests, thanks to several app-specific qualities:

  1. Generous Free Bet Offers: Betfred frequently provides free bet promotions for existing customers.
  2. User-Friendly Free Bet Terms: The terms and conditions of free bets are user-friendly and straightforward.
  3. Variety in Free Bet Options: The Betfred app offers a diverse range of free bet options, catering to different sports and events.
  4. Ease of Accessing Free Bets: Users find it easy to access and use their free bets, a highly appreciated feature in customer reviews.
  5. Money back as free bet offers: Betfred has several "Money Back as a Free Bet" offers which cover horse racing bets and accumulator bets on specific sports.
  6. Weekly free bet rewards: You can earn up to £100 in free bets each week with Betfred's weekly rewards.
  • The Betfred Android betting app has a 3.8/5 rating with over 7k reviews on the Google Play Store. 
  • The Betfred iOS betting app has a 4.3/5 rating with over 17k reviews on the Apple App Store.
Betfred UK app - best sports betting app for free bets


  • Great welcome offers for new sports and casino players.
  • Thousands of live sports streams cover football, tennis, basketball, golf, and more.
  • Quick customer support.
  • "Pick Your Punt" to place custom bets.
  • Daily price boosts.
  • There is an excellent range of free bet bonuses for existing customers.


  • The app can have loading issues

Unibet App - Best App for Live Streaming

Unibet has established itself as an exceptional betting app in the UK, particularly excelling in live streaming, as evident in our tests:

  1. Superior Live Streaming Quality: Unibet’s live streaming feature boasts smoother playback than many major streaming platforms, ensuring a high-quality viewing experience.
  2. Comprehensive Coverage: The app offers live streaming of various sports, including horse racing in the UK & Ireland, NBA basketball, NFL American football, and La Liga football.
  3. Accessible on All Mobile Platforms: The live streaming service is available on the Unibet Sports app and mobile web browsers, ensuring easy access for all users.
  4. Intuitive Design for Betting: The app’s design is tailored to enhance live betting alongside streaming, making it easy to place bets without missing any live action.
  5. Fair Access Requirements: To access Unibet TV, users simply need to have funds in their account or have placed a cash bet within the last 24 hours, with a minimal delay in streaming.

Unibet’s commitment to providing a seamless betting experience is further evidenced by its regular promotions, secure betting environment, and responsive customer service.

  • The Unibet Android betting app has a 3.7/5 rating with over 8k reviews on the Google Play Store. 
  • The Unibet iOS betting app has a 3.9/5 rating with over 2.3k reviews on the Apple App Store.
Unibet app live streaming


  • Unibet's live streaming is accessible on all mobile platforms through the app and web browsers.
  • Live streams for a diverse range of sports.
  • Unibet provides valuable content such as betting tips, guides, and sports news.
  • Frequently offers a variety of promotions and bonuses for existing players.
  • A massive range of betting markets across the most popular sports in the UK.
  • The app provides robust customer support, with users often praising the helpfulness and responsiveness of the support team.
  • Features to promote responsible gambling, such as deposit limits and self-exclusion options.


  • Users must place a minimum £1 bet to watch horse racing events.
  • Although minimal, there can be a delay in the live streams.

Kwiff App - Best App for Supercharged Odds

Kwiff sets itself apart in the UK betting app market, especially renowned for its 'Supercharged Odds' feature, as highlighted in our tests:

  1. Random Supercharged Odds: Kwiff offers the unique prospect of 'getting kwiffed,' where the app's algorithm can randomly boost bets.
  2. Unpredictable and Exciting: The Supercharged Odds' randomness adds surprise and excitement to the betting experience.
  3. No Restrictive Criteria: Unlike many other apps that offer improved odds on specific conditions, Kwiff's boosts can occur on any bet, regardless of the sport, stake, or initial odds.
  4. Surprise Bets as Bonuses: Kwiff also offers surprise bets as bonuses, which are generated by its unique algorithm and can apply to any sport.
  5. User-Friendly Interface: The app is noted for its easy navigation and user-friendly design, making sports betting accessible and enjoyable for all users.

The Kwiff app is celebrated for transforming the sports betting landscape with its innovative and user-centric approach. The app covers various sports, including football, horse racing, rugby, and more, catering to a broad audience.

Its hallmark feature, the 'Supercharged Odds', has redefined the betting experience, making it more dynamic and unpredictable. Beyond this, Kwiff is appreciated for its straightforward deposit and withdrawal process, especially with Trustly payments, and its commitment to quality customer support.

Combining unique betting features and a focus on user satisfaction makes Kwiff an exciting and reliable choice for sports bettors in the UK.

  • The Kwiff Android betting app has a 4.3/5 rating with over 3.3k reviews on the Google Play Store. 
  • The Kwiff iOS betting app has a 4.5/5 rating with over 8.2k reviews on the Apple App Store.
Kwiff app


  • The possibility of getting 'kwiffed' with significantly higher odds is a major highlight for users.
  • The app offers a wide variety of sports, meeting the preferences of different bettors.
  • Users often commend the app for its ease of use and efficient design.
  • The surprise bets as bonuses are well-received for adding an extra element of fun and unpredictability.
  • The app is praised for its dedicated and helpful customer service team.


  • While exciting, the randomness of Supercharged Odds means they're not guaranteed, which can be a drawback for those preferring consistent boosts.
  • Some users would prefer more regular and diverse promotions alongside the Supercharged Odds.

List of the Best UK Betting Apps by Category

Below is a list of the top 10 UK betting apps organised by category according to our experts at

Rank Category Betting App Visit Site
1. 🏅 Best UK Betting App Overall bet365 App Download App
2. ⏱️ Best Live Betting App Ladbrokes App Download App
3. 📺 Best Live Streaming App William Hill App Download App
4. 💰 App with the Highest Betting Odds BetVictor App Download App
5. 🆓 Best App for Free Bets Betfred App Download App
6. 🏏 Best Cricket Betting App Bet365 App Download App
7. 🆕 Best New Betting App Kwiff App Download App
8. ⚽ Best Football Betting App Unibet App Download App
9. 🏇 Best Horse Racing Betting App Coral App Download App
10. 🎮 Best Esports Betting App Betway App Download App

Betting Apps to Avoid

In the vast and diverse world of online betting, not all apps are created equal. While many reputable and trustworthy betting apps provide a safe and enjoyable experience, some fall short of industry standards and should be avoided.

In this section, we will shed light on the betting apps you should avoid, highlighting the red flags and potential pitfalls that can compromise your online safety and overall betting experience.

By being informed and vigilant, you can protect yourself from the risks associated with subpar betting apps and make more informed decisions about where to place your bets.

At the moment, we do not recommend downloading these betting apps below:

  • Paddy Power app
  • Betfair app
  • Paddy Power
    Paddy Power
    • £2.2m fine for failing to protect customers and stop stolen money being gambled

    • Concerning amount of negative reviews (we recommend checking TrustPilot)

    • Received fines for targeting vulnerable customers

  • Betfair
    • £2.2m fine for failing to protect customers and stop stolen money being gambled

    • Received fines for targeting vulnerable customers

    • Too many negative reviews

Highest Rated Betting Apps on the App Stores

We have collected the top 10 highest rated sports betting apps on the UK app stores.

Rank App Name Android Rating iOS Rating
1. Bet365 App 4.7 out of 5 4.6 out of 5
2. Skybet App 4.6 out of 5 4.6 out of 5
3. Paddy Power app 4.4 out of 5 4.7 out of 5
4. William Hill app 4.3 out of 5 4.7 out of 5
5. Betfair app 4.3 out of 5 4.6 our of 5
6. Betway App 4.2 out of 5 4.7 out of 5
7. Lottoland App 4.3 out of 5 4.7 out of 5
8. Kwiff app 4.3 out of 5 4.5 out of 5
9. BetVictor app 3.7 out of 5 4.7 out of 5
10. Betfred app 3.8 out of 5 4.3 out of 5

Best Android Betting App: Bet365

Best Features: The range of features on the Bet365 Android betting app is almost endless, with Cash Out, Auto Cash Out and Partial Cash Out available to sports fans. There is an unbeatable range of live sports streams that can be watched on the Android app from Bet365, too, while Match Live Alerts can be set up so users stay updated with every kick. 

Most Significant Negatives: It is a minor complaint in the grand scheme of things, but it would be welcome if Bet365 would occasionally make special deals available via its Android app.

Our View: Bet365 prides itself on being the world's favourite online bookmaker, and with a market-leading Android app, it is easy to agree with that sentiment. Users of the Android app from Bet365 have given it glowing reviews, and it is undoubtedly the best on the platform.

Bet365's Android betting app has a 4.6/5 rating with over 68k reviews on the Google Play Store. 

Get bet365 Android App
William Hill

Best iOS Betting App: William Hill

Best Features: William Hill's betting app for iOS is among the highest-rated among its users. Sports fans who download the William Hill iOS app get access to thousands of live sporting events available to stream live on the William Hill TV feature. At the same time, it is possible to claim three boosted prices a day on horse racing, so there is plenty of good value on offer. 

Most Significant Negatives: The downsides of the William Hill iOS app are few and far between, but it is worth pointing out that the bookmaker has a separate app for its online casino department. For those who like to play slots and bet on sports, it might be frustrating not to have it all in one app.

Our View: William Hill's apps for iOS and Android are both outstanding, with this traditional British bookmaker knocking it out of the park when it comes to the version for Apple devices.

William Hill's iOS betting app has a 4.7/5 rating with over 142k reviews on the App Store.

Get William Hill iOS App

Betting Apps with the Best Welcome Bonuses

Bet £10 Get £20 in Bonuses
  • Turnover No wagering
  • Min. Deposit £10
  • Expiration 7 Days
Read review
Bet £10 Get £20 in Free Bets
  • Turnover -
  • Min. Deposit £10
  • Expiration 7 Days
Read review
Bet £10 get £40 in bonuses
  • Turnover N/A
  • Min. Deposit £10
  • Expiration 7 Days
Read review
Bet £5 to get £20 in Free Bets
  • Turnover -
  • Min. Deposit £5
  • Expiration 14 Days
Read review

If you're curious about betting tips and strategies, you can also check out betting guides in our academy!

Betting Apps FAQ