Best Betting Apps in the UK (Updated: July 2025)

Best Features: As you would expect from a big, well-established brand such as bet365, the app has been developed to a very high standard with a great design, easy-to-use interface, and intuitive betting process.

But why is the bet365 app best for football betting? Bet365's Bet Builder is one of the best, if not the best. You can combine and build bets across multiple matches, and they also have the broadest range of markets available, including players to be carded, player shots, player shorts on target, foul markets, corner markets and much more.

Both for pre-match and live mobile betting, bet365 has one of the easiest and fastest mobile betting interfaces. You also have top-tier football offers, such as the 2 Goals Ahead Early Payout offer and the Soccer Accumulator Bonus.

Biggest Negatives: Some users of the Bet365 app have experienced some technical issues, such as pages being unable to load or the software crashing on an intermittent basis. However, most people using the Bet365 mobile sports betting app are enjoying a seamless experience.

Our View: Bet365 has long been up there with the best betting sites around, with football being particularly strong for this bookmaker. There are offers such as price boosts and enhanced odds on a regular basis, while the two goals ahead offer can be a lucrative one for fans to go for too. With live football included on the streaming service too, Bet365 is a must for sports fans.

But what do users think of the be365 betting app? It is overwhelmingly positive, with over 300k genuine player reviews on the Apple App Store and the Google Play Store combined.

• The Bet365 Android betting app has a 4.6/5 rating with over 66k reviews on the Google Play Store. 
• The Bet365 iOS betting app has a 4.7/5 rating with over 246k reviews on the Apple App Store.

Best Features: This traditional bookie has long enjoyed a good reputation for providing strong value on sports bets for UK customers, with its regular price boosts among the reasons why. William Hill has a lot of different promotions for both new users who download the iOS or Android betting app and existing customers, but its price boosts are some of the best of them.

William Hill's price boosts are available daily and often make sure the firm has the top odds available for a particular market, so there is no need to waste time shopping around.

Biggest Negatives: There are few downsides to downloading William Hill's mobile sports betting app in Ireland - either for Android or iOS - but it is fair to say that the firm's new customer welcome bonus is not quite as generous as it could be.

A decent number of free bets are up for grabs for new punters signing up for a William Hill account, but the amount could be a bit higher.

Our View: William Hill is a solid all-rounder, and it is clear that a lot of hard work and skill has gone into crafting the sports betting apps it has available to download on iOS and Android.

Value hunters will be pleased to see that William Hill's enhanced specials and regular price boosts - for a range of sports and markets - often put the bookie at the top of the list for odds.

• The William Hill Android betting app has a 4.3/5 rating with over 27k reviews on the Google Play Store. 
• The William Hill iOS betting app has a 4.4/5 rating with over 700 reviews on the App Store.

Best Features: Ladbrokes has a reputation as a good all-rounder in online sports betting, but it is for the relatively minor sports like UFC and MMA where it makes a real impact.

While the number of markets to choose from can be small for these sports elsewhere, it is clear to see Ladbrokes has made a real effort to ensure fight fans have a lot of choice if they sign up.

Ladbrokes always has a lot of ante-post UFC betting markets for the top events that are coming up on the schedule, so UK customers can see if their favourite fighters are due to be in action and get better value by taking an early price.

Throw in that Ladbrokes also provides its users with betting guides and UFC betting predictions, and signing up here is a real no-brainer.

Biggest Negatives: The Ladbrokes iOS betting app has not been given a warm welcome by sports fans who have downloaded it onto their preferred handheld devices.

Some users have complained that the iOS version of the Ladbrokes sports betting app has a lot of technical issues, specifically being logged out of their accounts regularly, which is a shame.

Our View: Ladbrokes has always made a big effort with fight sports, and its app for Android and iOS deserves to be ranked among the best for UFC betting fans in the UK.

The ante-post markets are handy, given many rivals reveal their UFC odds close to events, but the iOS app needs work.

• The Ladbrokes Android betting app has a 4.1/5 rating with over 19k reviews on the Google Play Store. 
• The Ladbrokes iOS betting app has a 3.1/5 rating with over 3.2k reviews on the Apple App Store.

Best Features: Coral has long prioritised horse racing betting above most of the other sports it has available for UK customers to pick from, with the decision to do so paying off in spades. The Coral horse racing department is solid, with a range of top offers to tempt fans of the sport of kings into signing up for an account here.

Coral is one of the many leading betting companies to be offering best odds guaranteed on racing, while the Coral Racing Super Series promotion has a huge top prize up for grabs as well. Some free horse racing bets are also on the table for those who are fortunate enough to be able to pick a winner at 5/1 or more here.

Biggest Negatives: The Coral horse racing betting app is relatively new to iOS, and it is fair to say there have been some teething issues for those using the software on their devices.

The iOS app can be a little buggy, and some Coral customers face long waits to be paid for their bets.

Our View: Coral is a strong option for horse racing fans, with many ante-post markets offered to allow punters to lock in good value prices well before the most important meetings.

Coral's horse racing promotions are also some of the best in the business with the Coral Racing Super Series prediction game putting up thousands of euros as its top prize regularly.

• The Coral Android betting app has a 4.1/5 rating with over 6k reviews on the Google Play Store. 
• The Coral iOS betting app has a 3.0/5 rating with over 2k reviews on the Apple App Store.

Best Features: Most UK sports betting apps on iOS and Android have some free bets available for customers to claim when they sign up, but Betway has something a bit different from the norm.

Biggest Negatives: While other betting sites simply give out free bets in exchange for new users signing up, making a deposit and putting a qualifying wager on, Betway's deal is not as easy to get to grips with.

The fact free bets are only paid if the first bet a customer places goes on to lose means it is hard to quantify the value of the deal overall.

Our View: Betway is one of the top sports betting companies around, and its mobile betting app has been receiving great reviews on both iOS and Android.

Features such as the Betway Bet Builder and a strong focus on esports - titles like Dota 2, League of Legends, Valorant, and Starcraft 2 are available to bet on with the Betway Android and iOS apps - make it a top choice.

• The Betway Android betting app has a 4.2/5 rating with over 11k reviews on the Google Play Store. 
• The Betway iOS betting app has a 4.7/5 rating with over 32k reviews on the Apple App Store.

Best Features: BetVictor is one of the best sports betting companies around when it comes to providing value, so those who download the BetVictor iOS app can be assured they will get access to top prices and odds regularly.

There are a lot of promotions, deals and offers for UK customers with BetVictor accounts, not just those who are signing up for the first time. Its Quick Cash Out tool, BetVictor, is ideal for fans trying to lock in some profit.

Claiming to be "the speediest cash-out mechanism in the entire industry," the tool is worth a look. The highly innovative Bet Builder tool is also worth checking out on the BetVictor app.

Biggest Negatives: For some reason, the BetVictor app on Android does not work nearly as well as it does for iOS devices. As a result, while BetVictor is a top choice for an iOS app, those sports fans in the country with Android might find another app to be a better selection.

Our View: BetVictor's iOS betting app provides the complete package for sports fans, linking up a market-leading sportsbook with one of the best online casinos in the industry as well.

BetVictor customers get access to top-value bets, and Apple Pay is among the payment options that can be used by the cashier, ensuring that iOS users will get a seamless experience on the app.

• The BetVictor Android betting app has a 3.7/5 rating with over 4k reviews on the Google Play Store.
• The BetVictor iOS betting app has a 4.7/5 rating with over 39k reviews on the Apple App Store.

Best Features: Betfred distinguishes itself as a top betting app in the UK, especially renowned for offering the best free bets in our tests. You will frequently find free bet promotions for existing customers.

Biggest Negatives: The odds are often quite poor compared to the top betting apps in the UK. But, the promotions can make up for it if you use them correctly.

Our View: Betfred is one of the better apps in the UK with an impressive range of sports and markets, loads of promotions, live sports streams and daily price boosts. But, the odds are often lower than most top bookies.

• The Betfred Android betting app has a 3.8/5 rating with over 7k reviews on the Google Play Store. 
• The Betfred iOS betting app has a 4.3/5 rating with over 17k reviews on the Apple App Store.

Best Features: A wide array of sports streaming is available to Unibet customers, from the Modus Darts Super Series to NBA games and even the Cricket Asia Cup.

Indeed, it is possible for users who download the Unibet sports betting app for iOS or Android to stream over 10,000 live sporting events a year, which gives it one of the most extensive selections around. There is also a great variety of live casino games for customers who want to try out their luck here.

Biggest Negatives: Unibet's desktop site is excellent, but many people who have opted to get the iOS or Android app from the company have not been impressed with the experience.

Some work needs to be done to bring Unibet up to speed compared to some of the better apps. On the other hand, those who are having problems can get help via the 24/7 customer service here.

Our View: Unibet's apps for iOS and Android have hardly received rave reviews since they were released in Ireland, but accessing thousands of live sports streams a year is a big plus.

Horse racing fanatics who want to ensure they can keep up to date with all the latest big races will find that the Unibet mobile sports betting app is an excellent choice.

Unibet’s commitment to providing a seamless betting experience is further evidenced by its regular promotions, secure betting environment, and responsive customer service.

• The Unibet Android betting app has a 3.7/5 rating with over 8k reviews on the Google Play Store. 
• The Unibet iOS betting app has a 3.9/5 rating with over 2.3k reviews on the Apple App Store.

Best features: Kwiff sets itself apart in the UK betting app market, especially renowned for its 'Supercharged Odds' feature. Users can 'get kwiffed,' where the app's algorithm can randomly boost bets.

Kwiff also offers surprise bets as bonuses, which are generated by its unique algorithm and can apply to any sport.

Biggest Negatives: The margins are much higher than most bookmakers due to the supercharged odds feature, If you are not Kwiffed, the value is one of the worst in the UK.

Our View: Combining unique betting features and a focus on user satisfaction makes Kwiff an exciting and reliable choice for sports bettors in the UK.

Beyond this, Kwiff is appreciated for its straightforward deposit and withdrawal process, especially with Trustly payments, and its commitment to quality customer support.

• The Kwiff Android betting app has a 4.3/5 rating with over 3.3k reviews on the Google Play Store. 
• The Kwiff iOS betting app has a 4.5/5 rating with over 8.2k reviews on the Apple App Store.

Best Features: Lottoland distinguishes itself as a leading new betting app in the UK, excelling in our tests for several reasons. The apps are well-reviewed by users, easy to use and fast. You can deposit from just £1 which is the lowest we have seen on any betting app in the UK.

Biggest Negatives: Lottery betting is a clear focus for Lottoland, and while the casino and sports are getting better, it is still not on par with all the top options in this list.

Our View: Overall, Lottoland is still trying to break into the sports betting scene, and it comes with an easy-to-use app, a good range of markets and decent odds. But, the clear focus on lottery shows and we believe there are many better options overall.

• The Lottoland Android betting app has a 4.3/5 rating with over 4k reviews on the Google Play Store. 
• The Lottoland iOS betting app has a 4.7/5 rating with over 1k reviews on the Apple App Store.