Unibet is now considered to be one of the leading betting brands in Europe, with sports fans and those from many different countries around the continent signing up to play on the site.
With a history in online gambling dating back to the end of the 20th century, Unibet knows the business inside out and is thought of as a very solid choice of sports betting company now.
As is the case with a lot of the other top betting sites, Unibet offers much more than just sports betting, though. An online casino can also be accessed through a Unibet account, along with a range of other gambling products.
For all the details about this company, here is our complete review of Unibet for players from the UK. Read on for everything that you need to know about Unibet's betting and casino games.
Founded in 1997 by Anders Strom, Unibet has grown into one of Europe's top betting firms. In the early days of the company, Strom ran Unibet from his home in Earl's Court, London, with the firm taking bets over the phone at first.
Strom believed the future lay in online betting, however, with the first Unibet online betting site opening up to customers in 1999. The first international gambling licence to be secured by Unibet came from Malta but it was not too long before the company's operations began to spread across the continent.
By 2004, Unibet had customers in 100 countries around the world with its betting site available to access in a dozen different languages. In the same year, Unibet opted to become listed on the Swedish Stock Exchange.
Unibet has pursued a number of takeovers and acquisitions in order to grow its business over the years. Stan James Online was purchased by Unibet, which also snapped up Betchoice in Australia as it continued to expand under the name Unibet Group PLC. A change in title to the Kindred Group followed in 2016, reflecting the fact the Unibet betting brand was now about more types of gambling product than merely sports betting.
Unibet has now passed the 100 million registered customers to mark, having continued to target new markets. Among those was the United States, where sports betting is slowly being legalised across the country. Unibet's first US state was Pennsylvania, with more to follow.
As has been the strategy of other top gambling companies, sports sponsorships have been a popular way to boost brand recognition at Unibet. The firm is the official betting partner of French football giant Paris Saint-Germain and has teamed up with English clubs including Aston Villa, Preston North End and Middlesbrough, as well as Club Brugge in Belgium.
Unibet might have started out as a sports betting company, but now the brand has a range of gambling products available to those who sign up for an account. They include the following:
Next in our complete review of Unibet for players is an assessment of each of these five departments in full detail, so let's get on with it.
Despite Unibet branching out by diversifying its offering since the company was founded back in 1997, it is still sports betting that provides the bread and butter for the firm.
Unibet's sportsbook lists football as the most popular sports to bet on at the site, with golf, tennis and darts among those just behind. Racing is also huge at Unibet and fans of the sport will be pleased to see racing bets have their own page on the site.
The list of sports available to bet on is long at Unibet, covering everything from bandy and basketball to handball, futsal and even surfing. There are also markets for political betting, while Unibet has also added a lot of esports markets - this is a fast-expanding part of the industry.
Unibet lists the number of open markets alongside each sport, which is a good move as it gives users the chance to see exactly how many different bets they have to pick from. Football has the most markets, which is no surprise, but there are also thousands of betting markets for sports such as tennis, basketball and others.
Live betting is placed front and centre at Unibet, as is the case with most betting brands these days. This makes it quick and easy to see which events are ongoing and available to bet on, while there is plenty of depth in the live betting markets on the Unibet sportsbook as well.
After the number of sports and markets, odds are probably the most important thing for a sportsbook to nail. The good news here is Unibet's odds are consistently some of the best around, so it is well worth considering signing up for an account on the site on this basis.
Unibet TV is the company's live streaming option - and it is a good one. Grand Slam tennis is available to watch with a Unibet account, as is action from the NFL and NBA in America. Additionally, live football from various top leagues around the world is also offered by Unibet TV.
The Unibet casino is likely to be a popular choice with a truly massive choice of games to pick from, while there are a number of guides to read to sharpen up on strategy as well.
Top slots like Starburst and Book of Dead headline the large selection of games at the Unibet casino, which has jackpot games like the phenomenally popular Mega Moolah as well. A section dedicated to new slots shows just how often the library of games at Unibet is renewed, so those who like trying out fresh titles are certainly going to be well catered for on the site.
Unibet has also secured licenses for a range of exclusive slots that cannot be found on any other online casino. Wings of Hermes, Amped, Jungle Mega Moolah and Galactic Gems are some of the exclusive games that Unibet will be hoping tempts players to sign up and play.
Video poker is available too, with card and table games such as blackjack and roulette in good supply as well. Regular online casino players are unlikely to be unhappy with the options up for grabs, as instead, they are being rather spoiled for choice by Unibet.
Those hoping for the largest wins at the Unibet casino should opt for games such as Mega Fortune Dreams, Cosmic Fortune and Arabian Nights, as well as the aforementioned Mega Moolah, which is famous around the world for the high number of millionaires it creates.
Among the hottest trends in the betting world right now is the live casino, with Unibet having a very strong offering in this department.
The Unibet live casino has a number of options for those who want to play classic games such as roulette and blackjack, but it is the range of game show titles that catch the eye.
Players who sign up to Unibet's live casino can access games based on Monopoly, Crazy Time, Deal or No Deal, Crazy Time and much more. The live casino is powered by Evolution Gaming, which is a top provider in the industry, so it will tick a lot of boxes for most users.
Live poker and live baccarat games can also be found at the Unibet live casino, which offers stakes aimed at casual players all the way up to those that will attract the highest of rollers.
Unibet's live casino works just as well on mobile devices like tablets and smartphones as on a laptop or desktop computer, with a crystal-clear picture offered by the operator.
Anyone who is unsure about how to play at the Unibet live casino can also read up on the various guides that have been published by the company in this section of its site.
Bingo is increasingly popular online and Unibet has a strong offering here, which is likely to tempt a lot of bingo lovers to sign up for accounts on the site.
New players have the chance to play for free while they learn the ropes at the Unibet online bingo hall. After a period of two weeks, they will then be free to enter any tournaments they want on the site, as well as to test their luck on the Loyalty Wheel created to reward regular visitors. Beginner players at Unibet can win real cash without even having to make a deposit.
Both 75 ball bingo and 90 ball bingo games are available at Unibet and some of the jackpots that are up for grabs on the site are very impressive indeed. Bingo tournaments at Unibet have also been created in order to allow players to earn rewards while playing their favourite games.
The Unibet bingo site is home to plenty of minigames that offer a variety of action too. Bingo the Kid, Moody Monsters, London Nights and Epic Joker Bingo are among the games offered in this section of the Unibet bingo site, with stakes ranging from pennies for most of these titles.
Bingo jackpots at Unibet work in two different ways: progressive jackpots and escalator jackpots. In progressive jackpot games, players can scoop the top prize that runs across all of the main rooms on the site, meaning the sums of money involved can get very high indeed. Fixed and escalator jackpots are always available at Unibet, no matter how often they are won.
Moving on to poker next, which is unusual at Unibet due to the fact players have the option to access instant play or to download software to play Unibet poker games on their computer.
Texas Hold’Em and Omaha games can be played at Unibet poker, while as with other areas of the site there are special guides available to read for newcomers to brush up their skills.
At Unibet poker, customers will be able to find a wide array of tournaments to enter, such as satellites, GTD tournaments and even some freerolls. The choice of games is nearly endless.
Daily poker freerolls are offered and these cost nothing to enter while still ensuring that Unibet poker players can win real money. Unibet has nine-seater and five-seater Sit n Gos available to join, so the range is really strong here.
Loyalty is rewarded in a number of ways at Unibet poker, with users able to earn vouchers for tournament tickets, while there are a number of challenges to complete on the site as well.
The Unibet Open is arguably the key part of what this poker site has to offer when compared to the many rival operators out there on the market. Customers who join Unibet have the opportunity to enter satellites online for as little as €0.01, with massive prizes up for grabs.
Most big gambling companies nowadays have created a range of mobile apps to allow their users to play and bet while on the move and Unibet is certainly no different in that regard.
At present, Unibet has opted to split up its gambling products so that they cannot all be accessed from the same software.
This means that Unibet customers who want to be able to use all the products the site has to offer will have to download three separate apps onto their devices. They are as follows:
The next part of our complete review of Unibet for players will be a full breakdown of the Unibet casino app, the Unibet sports app and the Unibet poker app - read on for more info.
Kicking things off is the Unibet casino app, which is the best choice for those who want to play classics like roulette and blackjack, as well as the company's vast choice of slot games.
More than 500 slots can be found on the Unibet casino app, with some of the best of them including Dead or Alive, Gonzo's Quest, Leprechaun Goes to Hell and Bloodsuckers. Exclusive titles are offered, with Troll Hunters 2 to Attila the Hun among those on the Unibet casino app.
HD immersive roulette and blackjack games can also be found in the Unibet live casino, which can be used through the Unibet casino app in the UK.
With a quick way to browse games, the app is probably the best way to use the Unibet casino due to how rapid it works when compared to the desktop site, which is sometimes a little slow.
Progressive jackpot titles are also available on the app, giving players the chance to scoop prizes worth millions of euros with just one single spin of the reels. Megaways titles including games based on TV classics such as Who Wants To Be A Millionaire? are up for grabs too.
Regular casino promotions are offered through the Unibet casino app, while any users who have a problem with their account can also access customer support through the software as well.
All in all, the Unibet casino app can certainly be recommended for those who would like the chance to play slots, or access the live casino, while on the move or out and about.
Sports betting remains the top focus for Unibet and their app does the job perfectly, giving users access to the thousands of betting markets that are available on the site every day.
In-play betting works like a dream on the app and Unibet account holders can take advantage of live betting odds rapidly, with bets able to be placed in a matter of moments.
Add in the fact that Unibet's impressive array of live streaming can also be used on the Unibet sports app and it is clear this is one of the best offerings of its type out there.
Unibet says that more than 10,000 live sporting events a year are streamed to its app, with football and racing among the top options for those who want to catch live action on their preferred mobile device.
Features of the sports betting app from Unibet include the cash-out option, while a bet builder gives users the opportunity to create their own wager from thousands of betting markets.
Sports-specific notifications can also be turned on to keep users up to date with the latest news. The Unibet sports app has the whole package and is fully recommended for bettors.
Poker is one of the strongest departments at Unibet so the Unibet poker app is a must for fans of the game who want to play a hand or two via a mobile device while on the move.
Unibet's poker app offers players the chance to select from more than 100 avatars to represent them at the virtual tables, which are resplendent with impressively modern graphics.
Players can also keep their opponents guessing by changing their avatar identity up to three times a day, making it harder for other users to predict their next move at the table.
Sit & Go and multi-table tournaments are available to play on the Unibet poker app, along with cash games, so there is a lot of choice up for grabs for Unibet account holders here.
There are some 40 achievements to work through when logging in to play poker with Unibet through the mobile app too, while the quick seat lobby means it is rapid to get a game.
Various poker promotions are also offered through the app too, so the latest deals and offers are all accessible whichever mobile device players are opting to use to access Unibet's poker app.
It is fair to say that the Unibet poker app has very few weaknesses and players will find it is an excellent experience, especially if they are lucky enough to progress in the Unibet Open event.
Unibet's site is encrypted using 128-bit Secure Socket Layer (SSL) technology, which means all data from customers is kept safe and secure. Unibet is also certified towards the Payment Card Industries Data Security Standard, which should provide further reassurance.
An Intrusion Detection System has also been put in place by Unibet. This monitors all network traffic on an around the clock basis, looking out for any signs of attacks or intrusions.
Unibet's casino games all run on a random number generator (RNG). The RNG in use on the site is checked on a regular basis by Technical Systems Testing, which is registered in Canada. The Unibet site also bears the mark of approval from eCOGRA, another testing agency.
On the regulation side, Unibet holds licenses from both the Gambling Commission in the UK and Gibraltar Regulatory Authority, which is widely respected across the betting industry.
As part of its attempts to protect those who have an addiction, Kindred Group announced in early 2021 that some four per cent of its revenue currently comes from problem gamblers.
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