Free bets - A free bet is a set amount of money that is given to you for free to place a bet and potentially win real money with.
Betting offers - Betting offer is the umbrella term for all types of bonuses which bookmakers offer to pull in new customers or to try and retain existing customers.
In a nutshell, free bets are promotions that online sports betting sites and apps offer to encourage people to sign up and to reward existing customers.
In general, there are four main different types of free bets:
There are plenty of other types of betting promotions or variants on free bets offered by online bookmakers, including:
If you want to claim free betting offers, the best way is to look for new-customer welcome or sign-up bonuses, which are available at most online betting sites.
Each online sports betting provider has a different process for qualifying and getting your free bet or bets. Most sites offer a set amount of free bets when you bet a certain amount in their sportsbook. There is usually a minimum qualifying odds value attached to the free bet too, such as evens (1 to 1) or 1.5 to 1.
Each betting bonus offer will have its own terms and conditions attached which may place restrictions such as:
Usually, you will need to opt into the free betting offer through the website or app by clicking a button or entering betting promo codes.
Be sure to look for a bonus code that you will need to enter during your registration. Not all free bets and betting offers have bonus codes, but it is important to check for one.
We list all of the sports and casino bonus codes in our operator reviews and have guides for how to claim and use each betting offer.
Several betting offers have deposit restrictions that are mostly linked to e-wallets such as PayPal, Skrill, Neteller, and prepaid cards like Paysafecard. You will need to deposit funds using a bank transfer, or debit/credit card (if possible) to claim these betting offers.
You will need to deposit a minimum amount on your first deposit to claim most betting offers. And, place a bet at minimum odds to claim some free bet offers. The wagering requirements are how much you need to wager the amount to unlock the funds for withdrawal.
You will usually have to wager the set amount of money in a set amount of time which varies from 7-30 days.
It’s fair to say that most other betting guide sites focus almost entirely on the welcome bonuses. We’re a bit different though and we like to offer complete guides, that’s why we’ve included this section on free bets and betting promotions for existing customers.
Here are some of the free bet promotions or other types of betting offers that UK betting sites offer:
Free Bet Clubs are a popular feature of many online bookmakers, whereby players can claim free bets for meeting certain betting requirements or completing challenges.
Pretty much all of the big online sports betting sites offer frequent UK free bet promotions, such as Paddy Power, 888sport, Betfair, Unibet, and Boylesports.
Loyalty reward schemes allow you to accrue points for regularly wagering through the site, which can then be exchanged for cash or prizes. Loyalty schemes of description are offered on most major sports betting sites in the UK.
A few of the best loyalty reward schemes are Paddy Power’s Paddy’s Rewards Club, Boylesports “Acca Loyalty” Scheme, and SportNation’s Rewards Plus Scheme.
Odds boosts are becoming more and more common as a promotional feature on UK online bookie sites. Odds boosts work either by advertising inflated odds for a certain event, often within a set timeframe, or by randomly boosting odds after you have placed a bet.
Sites that offer odds boost promotions include Unibet - Uniboosts, William Hill - Big Boosters, Betfair - Price Rush, 888sport - Enhanced Odds, Coral - Smart Boost, Ladbrokes - Daily Price Boosts, Kwiff - Get Kwiffed!
You will typically find the best odds boosts during popular sporting events such as Cheltenham, Grand National, World Cup, etc.
Acca insurance is specifically designed as a promotion for people that like to place accumulator bets. The basic idea is that Acca insurance covers you against the loss of one or more legs in an accumulator. For instance, if you bet on five teams to win on one Saturday in the English Football Premier League, and one team lets you down, with Acca insurance, you may still get a good payout.
The following online sportsbook websites offer Acca insurance on accumulator bets - BoyleSports, William Hill, 888sport.
Money-back offers vary from site to site. Some offer a return on your stake if your horse doesn’t run or a sporting match is cancelled. The following sites offer money-back or cashback offers - Paddy Power, BetVictor, and 888sport.
Some sites, particularly the larger brands, like to offer big prize competitions periodically. For instance, VirginBet sometimes offers cash prizes for picking the right goalscorers alongside your football bets, as does Betway.
Paddy Power offers a game called Beat The Drop which can be played once daily by each online player, with prizes of up to £1000. Other sites such as Unibet, 888sport, and bet365 run frequent competitions with good prizes.
Many online sports betting sites give you the chance to place each-way bets on extra places in horse racing, greyhound racing, golf, football and other sports. The following sites pay extra places in frequent promotions, William Hill, Ladbrokes, Paddy Power, and Betfred.
Each-way betting means that you bet half your stake on your pick to win and the other half of your stake on your pick to finish in 1st, 2nd or 3rd, for instance.
Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.