Best Betting Sites UK: Top Online Bookies Ranked (Updated April 2024)

Best Features: Bet365 has the whole package, from a long list of sports and markets to bet on to a huge range of live streaming options and plenty of payment methods in the cashier. Bet365 - the company behind Championship football team Stoke City - provides every UK and Irish horse race live on its streaming service, and there is also European football and Grand Slam tennisamong the options too. Bet365 has plenty of betting bonuses to use as well, with racing fans treated to Extra Place Races, Best Odds Guaranteed and regular odds boosts.

Biggest Negatives: Watching the live streams at Bet365 does require a funded account, but this is the case for a lot of the UK's online bookmakers, so this is a minor downside.

Our View: An account with Bet365 is nothing short of a must for all sports fans in the UK who like to have a bet. Not only is the Bet365 welcome bonus one of the best around, but customers can make the most of a suite of betting bonuses once their account is up and running, too. With a massive choice of streams and an attached online casino, Bet365 has something for everyone.

Best Features: Mobile-only SBK takes its odds from the Smarkets betting exchange, which has been growing in popularity in the UK and is now seen as a major rival to giants like Betfair. SBK's betting odds are invariably the best around as a result, so any sports fans who want to get top value for their prices should certainly consider signing up for an account here. The SBK app is well designed and works just as it should no matter the device used to place bets here.

Biggest Negatives: SBK is mobile-only, so those who prefer to use a regular computer for betting might find this is not a suitable choice for them. SBK also lacks live streaming options.

Our View: SBK is a relatively new online bookmaker, but using the Smarkets betting exchange odds ensures that its prices are excellent and demands attention. Being mobile-only will not be for everyone but for those who do not mind using a mobile betting app, SBK is a great choice.

Best Features: A traditional British bookie, Betfred pulls out the stops when it comes to betting bonuses. New customers who sign up at Betfred can get £30 in free bets, with the offer backed up by Betfred exclusive promotions such as Double Delight and Hat-Trick Heaven, while acca backers can get a 50% boost on their winnings if they make enough qualifying selections. An excellent live in-play betting operation is backed up by good value odds across various top sports, making Betfred an outstanding choice for UK sports fans seeking a bookmaker to join.

Biggest Negatives: Betfred has few weaknesses, but its cashier has a slightly limited range of banking options compared to some rivals. Cryptocurrency is not yet accepted, and Betfred has set quite a low maximum withdrawal limit for some of the options that can be used in its cashier.

Our View: Betfred has it all, from a market-leading welcome bonus and lots of regular offers for its existing customers. The #PickYourPunt custom bet feature is something genuinely different from the pack, but there is no doubt it is all the free bets that help to make Betfred so popular.

Best Features: Most British bookmakers have sports streaming in some form these days, but William Hill is at the top of the list for this essential feature. William Hill customers get access to live action from 24 racecourses across the UK, with Irish and US horse racing also available, as well as UK greyhound action. To find options in William Hill Betting TV, customers should look out for a small green icon that denotes action that is currently available to watch live on the site.

Biggest Negatives: The new user welcome bonus at William Hill is not as large as rival British bookmakers offer, but it is still worth taking for those considering signing up here.

Our View: William Hill has been around for a long time, and the British bookmaker has a good reputation as a trustworthy and reliable operator in the industry. The live sports streaming at William Hill is certainly one of the main reasons to sign up for an account here, with fans of horse racing in particular well catered for - just look for the green icon to find the live streams.

Best Features: New UK online betting sites are launching all the time, but not many of them make as strong an impact as BetMGM. Backed by the gambling giant MGM Resorts, which is behind some of the world's most famous casinos in Las Vegas, BetMGM combines an online casino with an excellent sportsbook. Not only do new customers get access to one of the top welcome bonuses in the business right now, there are plenty of reasons for users to come back again and again, with daily profit boosts, enhanced odds and a great casino rewards scheme.

Biggest Negatives: BetMGM does not have the most comprehensive list of payment methods that can be used in its cashier, while there is a lack of sports streaming compared to some rival sites. However, these are both teething problems that the new online betting site can resolve.

Our View: BetMGM's betting bonuses for new users and existing customers have helped to attract a large number of UK sports fans. The betting site, part of the MGM Resorts empire, is clearly aiming to be considered one of the top online bookmakers in the UK. BetMGM has made a fantastic start since its 2023 launch and the brand seems likely to get stronger and stronger.

Best Features: It is rare to see a British online betting site offer something truly fresh and unique, but that is exactly what Kwiff has managed to achieve. Users who join Kwiff get the chance to see their odds randomly supercharged, which the site calls getting 'Kwiffed'. A massive increase in potential profits can be achieved as a result of this unique Kwiff feature. Kwiff has been designed for mobile first and foremost and it works great on a range of devices, with the Kwiff betting apps for iOS and Android ranked among the best in the UK right now.

Biggest Negatives: Kwiff's supercharged betting odds can massively outstrip rivals, but in reality most of the prices on the sportsbook lag behind the industry unless these boosts are triggered.

Our View: Kwiff's unique selling point is the supercharged odds feature and this gamification of online betting will be attractive for a lot of sports fans. Kwiff is a particularly strong choice for those who like to bet via a mobile device as its Android and iOS apps are both outstanding.

Best Features: Horse racing fans are truly spoiled for choice regarding top British online betting sites, but Coral is the best around. Promotions for the sport of kings include Coral's best odds guaranteed promise, as well as the daily Spinsurance deal, where those who back a losing horse can get a casino bonus in their account. Extra place races are run on a daily basis at the Coral sports betting site too, while the Coral mobile app - which is available for iOS and Android devices - makes it simple to bet while out and about. Coral's racing provision includes plenty of live streaming, so this is a fine choice for those who want to tune into top racing action as well.

Biggest Negatives: The welcome offer at Coral for new customers who sign up for an account is not the biggest or the best, but an impressive range of regular offers at least backs it up.

Our View: Coral has long been ranked among the best online betting sites in the UK, with horse racing fans in particular finding it to be an outstanding choice. Racing promotions include extra place races, enhanced specials and best odds guaranteed, ensuring users get good value here.

Best Features: Spread betting is still quite a niche part of the industry, but more sports fans in the UK are trying it out. Spreadex is the ideal site to use for spread betting as it offers plenty of guides for those who are spread betting for the first time. While spread betting can be confusing and there is the potential to sustain significant losses, its popularity seems set to continue rising. Spreadex's place as the premier site for spread betting in the UK is currently under little threat with the site's generous welcome bonus ensuring that new customers continue to sign up here.

Biggest Negatives: Spread betting is not for everyone and it can be difficult - even with the Spreadex range of user guides - to get to grips with what is quite a complicated process.

Our View: Spreadex makes it easier than ever before to get started with spread betting for the first time. The site having a traditional sportsbook alongside the spread betting markets makes Spreadex a very flexible site to use, while the welcome bonus on offer here is well worth taking.

Best Features: Football fans in the UK who like to bet on the big game should consider doing so with Bet365. The site's top welcome bonus is backed up by lots of regular betting bonuses for football, such as the two goals early payout offer. If a team goes ahead by two goals in a game, those who backed them to win the match will immediately see the wager paid out as a win. Acca boosts worth up to a huge 70% are also available at Bet365, increasing the potential profits that can be won from this type of popular football bet by a large margin. Bet365 even has some live football streaming on offer, so getting an account with this leading British betting site is a must.

Biggest Negatives: Bet365 has hardly any downsides, but while some other rival bookmakers have started to make mobile-specific promotions available, this top UK site is yet to follow suit.

Our View: Bet365 is the best betting site in the UK right now and a large reason for that is due to its terrific football betting coverage. It should come as no surprise, given Bet365 is the sponsor of Stoke City, with the company having a longstanding association with the Championship club.

Best Features: With esports betting still on the rise in the UK, Betway is a leading choice for those who want to bet on CS:GO, League of Legends, Valorant, Dota 2 and many more. Betway has long taken esports more seriously than a lot of other British online bookmakers, with more markets on offer than almost anyone else in the industry. There are even esports-specific promotions that can be claimed here, with Betway giving out free esports bets as part of its weekly rewards club. Live esports streaming is also available, giving Betway the total package.

Biggest Negatives: Betway has a lot of regular betting bonuses, but the new customer welcome bonus that is up for grabs is not as large as the deal on the table at some rival UK bookmakers.

Our View: Betway's place at the top of the esports betting world in the UK has rarely been put in danger. The site is the sponsor of Ninjas in Pyjamas, a leading esports group, and gives out weekly free esports bets to those who meet the qualifying conditions of its regular rewards club.