List of The Best Sports Betting Sites in the UK (2022)

  • Betfred Bet £10 get £60 in bonuses
    • Exclusive BettingGuide Bonus
    • Great Betting Apps
    • High Betting Odds
    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
  • BetUK Bet £19 Get £66 in Free Bets
    • New Betting Site (2018)
    • 30+ Sports
    • High Betting Odds
    Full T&Cs Apply. New customers only. Stake min amount of £19 (odds 1.8 or greater) on any sporting event. Promotion available between 14/11/22 - 01/12/22. Max 4 x £10, 4 x £5, 1x £6 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. 18+
  • Kwiff Bet £10 Get a £20
    • New Sports Betting App
    • BettingGuide Exclusive Bonus
    • No Wagering Free Spins
    New Customers 18+ Only. Min Deposit of £20. Qualifying real money bet of £20, min odds greater than or equal to 2.0 required. Each way bets excluded. Offer credited within 48 hours. Additional T&Cs apply, Please gamble responsibly.
  • Luckster Bet £10 Get £10
    • New UK Betting Site (2022)
    • Competitive Odds
    • BettingGuide Exclusive Bonus
    New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
  • Rhinobet Bet £20 Get £20
    • New UK Sports Betting Site (2022)
    • Top Sports Betting Apps for iOS and Android
    • Exclusive Welcome Bonus
    UK Only. 18+, T&C's Apply
  • Betzone Up To £60 In Free Sports Bets
    • Low Betting Margins
    • New Online Betting Site UK (2021)
    • Great iOS & Android Betting Apps
    T&C Apply, 18+, Please gamble responsibly
  • thepools Bet £10 Get £20 in Free Bets
    • Revamped New Sportsbook (2021)
    • #1 Best Pool Betting Site
    • footie5 Free-to-play £25k Prediction Game
    18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
  • 888Sport Bet £10 Get £40 in Free Bets +£10 Casino Bonus
    • High Betting Odds
    • Top-tier Gambling Products
    • BettingGuide Exclusive Bonus
    £/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country &full T&Cs apply
  • Ladbrokes Bet £5 to get £20 in Free Bets
    • Wide Selection of Betting Markets
    • Fantastic Betting Apps
    • Great Promotions
    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
  • Coral Bet £5 Get a £20 Free Bet
    • Great Betting Apps
    • High Betting Odds
    • Wide Range of Unique Promotions for All Customers
    18+ New UK & ROI Customers only. Min deposit £5. Min first bet £5 at minimum odds 1/2 to qualify for 1x20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
  • BetTarget Bet £15 get £10
    • New Betting Site (September 2021)
    • Competitive Betting Margins
    • Wide range of betting markets
    18+, New customers only. Min wagering on sports £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.
  • highbet Bet £15 Get £10
    • New Sports Betting Site (October 2021)
    • BettingGuide Exclusive Free Bet Bonus
    • Good Betting Odds
    18+, New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs Apply 18+
  • Betway £30 Matched Free Bet if your First Acca Loses
    • Trusted Bookmaker
    • High Betting Odds
    • Fantastic Betting App
    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. Deposit method restrictions apply. This is offer is valid for 7 days from your new account being registered. Full terms apply.
  • Betfair Bet £10 Get £30 in Free Bets
    • Fantastic Sign Up Bonuses
    • High Odds
    • Top Rated Betting Apps
    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
  • Fitzdares Bet £30 Get £30 + 20 Free Spins
    • Fantastic for Horse Racing Betting
    • Great Mobile Betting Apps for iOS & Android
    • Fast Withdrawals
    New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
  • Paddy Power Up to £50 Cash Back
    • Plenty of Promotions for Exisiting Customers
    • Great Mobile Betting Apps
    • BettingGuide Exclusive Bonus
    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply
  • Unibet Up To £40 Money Back +£10 Casino Bonus
    • 35+ Sports & High Odds
    • Live Streaming
    • Mobile Friendly
    18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.
  • bet365 Bet £10 & Get £50 in Free Bets
    • World's Biggest Bookmaker
    • The Best Betting App
    • Free Live Streaming
    *New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • Spreadex Sports Bet £10 Get £30
    • BettingGuide Exclusive Bonus
    • Spread & Fixed Odds Betting
    • Best Odds On All Premier League Matches
    Plus Best Odds On All Premier League Matches
    (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker).
  • Parimatch Bet £5 Get £30 in Free Bets
    • 30+ Sports
    • New Sports Betting Site (October 2020)
    • Top-tier Sports Betting App
    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | | Please gamble responsibly
  • Hollywoodbets Bet £10 Get £20 in Free Bets
    • New Betting Site (2019)
    • Racing Live Streams
    • High Odds
    T&C’s apply. £10 min deposit required. 1x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 4x £5 Free Bets will be credited once qualifying bets have been resulted. 1 x £5 Free Bet will available for use on any Football Match Result Market, 1 x £5 Free Bet valid on any Football Correct Score Market, 1 x £5 Free Bet on any Horse Racing selection , 1 x £5 Free Bet on any Tennis Selection. Free Bets valid for 7 days. #ad
  • Betgoodwin 50% Of First Day Losses Back as a Free Bet (Up to £25)
    • New Betting Site (2021)
    • Great for Horse Racing Betting
    • Fast Payments
    New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.
  • Quinnbet £35 Free Bet Plus 10 Free Spins
    • High Odds
    • 100's of Betting Markets
    • Pool/Tote Betting Available
    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
  • SpinzWin Bet Bet £10 Get a £20 Free Bet
    • New UK Betting Site (June 2022)
    • Only 1x Wagering on Welcome Bonus
    • Competitive Betting Margins (5.9%)
    New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
  • Jeffbet Bet £10 Get a £30 Free Bet
    • Brand New UK Betting Site (2022)
    • Competitive Betting Margins (5.6%)
    • Impressive Range of Betting Markets
    New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply
  • Midnite Bet £20 Get £20 in Free Bet Credits
    • Top iOS Betting App
    • Great for Esports Betting
    • New UK Betting Site (2020)
    New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as bonus. T&Cs Apply. 18+.

Top 20 UK Online Betting Sites - Rated & Reviewed (2022)

If you’re looking for the best online sports betting sites in the UK, then you’ve come to the right place.

Let’s face it - the UK is sports-mad. And there’s nothing better than placing a bet on your chosen sportsperson, horse, or team.

Whether it’s football, rugby league, cricket, tennis, boxing, golf, or snooker - having some money riding on the result always makes watching sport more interesting.

With around £14 billion spent on sports betting each year, it’s one of the nation’s favourite ways to gamble.

We make sure that all of the online sports betting sites that we recommend or mention on our site are fully compliant with UK gambling laws and are licensed by the UKGC to provide betting services in the UK.

To make sure that you are guaranteed a fair, safe, and secure betting experience, make sure you look for the Gambling Commission logo or a statement declaring compliance with UKGC licensing regulations on the betting website.

That’s why we’ve put together this complete guide to the best online sports betting sites in the UK.

What Are Online Sports Betting Sites?

Before we go through the rundown of the top 20 sports betting sites in the UK, let’s first pause for a moment and discuss exactly what we mean by online sports betting sites.

In a nutshell, an online sports betting site is a website or betting app that allows you to place real-money bets on the outcome of a sporting event or elements of that event.

For instance, you may place a bet on a certain horse winning a race, a specific footballer scoring the first goal in a match or the number of fouls in a rugby match.

The online bookmaker studies the probability of the event happening then applies a betting margin (usually between 4 to 8%) and then offers odds for punters to place bets on the outcome in question.

Our top 20 online sports bettings sites are chosen carefully using strict criteria to compare the quality of the site (more on how we compare the sites later on in this guide). But first, let’s take a look at which UK betting sites made the top 20.

  • bet365 - Best betting site for 2022
  • SBK - Highest betting odds
  • Betfred - Best for free bets
  • bet365 - Best for live streaming
  • Unibet - Best hybrid bonus
  • Kwiff - Best betting apps
  • Coral - Best for horse racing betting
  • Spreadex - Best for spread betting
  • Paddy Power - Best rewards club
  • bet365 - Best for football betting
  • Betfair - Best betting exchange
  • Betway - Best for esports betting

#1 Best UK Betting Site - bet365

For a company that advertises itself as the world’s favourite online sports betting company”, you would expect Bet365 to offer exceptional online sports betting service. The good news is that  Bet365 delivers in spades, which is why it has topped our list of top 20 online sports betting sites.

Bet365 has become a household name in the UK with big sports sponsorship deals and regular television and internet advertising. It is a brand that can be trusted and is fully UKGC licensed.

They are one of the titans of sports betting these days, with a sportsbook that boasts dozens of sports including some of the less popular ones such as badminton, handball, eSports, etc. They also offer hundreds of betting markets, so if you’re looking for highly specialised bets on a certain sport, Bet365 is the place to go.

As you would expect from a site that has been going for so long, they have a great interface that is easy to use and navigate. Their customer service is second to none, with plenty of different deposit and withdrawal methods. The welcome bonus is excellent with up to £100 in free bets available as a matched deposit.

The only real downside of Bet365 is the lack of a loyalty reward program, but other than that it’s one of the best and safest places to bet on sports online in the UK.


  • Lots of live streaming of sporting events
  • Fantastic user-friendly platform and mobile app
  • High-quality 24/7 customer service


  • The sheer number of betting options on each sport may be overwhelming for beginners

#2 Best UK Betting Site - Unibet

Unibet has been around since the early days of the internet and launched in 1997. Unibet offers a fully UKGC licensed online sports betting site, as well as online casino and poker games.

As you would expect from a company that has been around for so long, they know how to offer a good, reliable service to their customers and have built a sports betting platform that is unrivalled in terms of quality and fairness.

The big selling point of Unibet is the mobile app. It’s nothing short of brilliant, both in design and functionality. It’s super-easy to find the sport you want and to place your bet, and the whole experience just feels smooth and classy.

The promotions and bonuses at Unibet are also really good, with a £40 money-back welcome offer if your first bet loses, plus regular free bet special offers, usually connected to big sporting events.

The only slight criticism of Unibet is the lack of loyalty rewards and the fact that they only provide limited live statistics for in-play betting. Other than those minor problems, Unibet is still one of the best places to do your sports betting online in the UK.


  • Some of the most competitive odds available online
  • Over 30% of sporting events have live streams
  • Exciting promotions and bonuses


  • Live chat can be slow to respond with people reporting waiting times of up to 15 minutes

#3 Best UK Betting Site - Betfair

Betfair is a bit unusual as it comes in two different forms - Betfair Sportsbook and Betfair Betting Exchange. For more information about the betting exchange, see the section above titled “Best Betting Exchange”. This mini-review will focus on the sportsbook side of Betfair.

The Betfair Sportsbook is a strong offering with every major sport covered, plus some of the more niche sports such as Gaelic sports and a wide range of winter sports. The betting markets and odds are competitive with other major sports betting sites.

The only real negative about Betfair is that the loyalty reward program only covers horse racing, so unless you’re a big horse racing punter, don’t expect to get too many promotions and free bets coming your way on Betfair.


  • Excellent software and app with user-friendly and attractive interfaces
  • Good range of sports, betting markets, and high wagering limits
  • #1 best betting exchange


  • The betting exchange may be confusing for new users and beginners

#4 Best UK Betting Site - Paddy Power

As you can probably guess from the name, Paddy Power is an Irish bookmaker. Formed in 1988, they moved into online sports betting and casino services and have grown to be one of the biggest online sports betting sites in the UK and indeed the world.

Paddy Power has a reputation as being a safe, secure, and fun place to bet on sports, and that reputation is well deserved.

As you would expect from a site with such a long history, Paddy Power offers a ton of sports and betting markets to choose from. You name any sport, and the chances are you’ll be able to find it at Paddy Power. 

They also offer some of the best promotions of any sports betting site in the UK with regular free bet refunds, money-back offers, boosted accumulators, and a lucrative loyalty reward scheme. 


  • Well-established bookmaker with a very good reputation for fairness and security
  • Wide range of sports and betting markets
  • Competitive odds across the board, with inflated odds in some popular markets known as “Power Prices"
  • Unique betting markets


  • Slightly higher than average margins

#5 Best UK Betting Site - BetVictor

BetVictor is an iconic brand that started out in sports bookmaking way back in 1946, originally called Victor Chandler. BetVictor set up its online sports betting site in 1999 and they have been a major player in the sports betting scene ever since.

With a wide range of sports to bet on and huge betting markets, BetVictor provides plenty of entertainment for both amateur and serious gamblers alike.


  • Very good prices and competitive odds - relatively low betting margins
  • Unparalleled customer service
  • Live racing streams


  • Withdrawals take slightly longer than some other online betting sites

#6 Best UK Betting Site - Betfred

Betfred is a well-known bookmaker brand in the UK with betting shops in most towns around the country. Betfred’s online sports betting site launched in the UK back in 2004 and has gone from strength to strength over the years. 

The main attraction at Betfred is the sheer number of sports and betting markets available to wager on. You can pretty much bet on any sport you can think of at Betfred, including eSports and Virtual Sports.

Horse racing is one of Betfred’s strong points, with more than 200 races covered daily on the site, most of which have a live stream so you can watch the race after you’ve placed your bets.

They also run regular promotions and bonuses for existing customers including plenty of winnings boosts such as an all-correct bonus and one-winner bonus for certain accumulators and speciality bets.

To sum up, Betfred is one of the safest and action-packed sports betting sites in the UK, so if you’re looking for somewhere secure to bet on your favourite sports look no further than good ol’ Fred!


  • Great bonuses, promotions, competitions, and giveaways
  • Live in-play sports betting with live streaming for some events
  • Competitive odds and low betting margins


  • User interface can be a bit clunky at times

#7 Best UK Betting Site - Betway

Betway has been around as an online sports betting site in the UK since 2006. Betway has a good sportsbook available, with plenty of sports including one of the widest range of eSports markets that you can find online.

The promotions are decent at Betway, although the welcome bonus could be better with just £10 in free bets on offer. Saying that they do offer some of the most consistent and competitive odds online, so if you are a frequent punter the lack of a good welcome bonus will soon be compensated by the potential for higher winners.

The main downside of Betway is that the in-play and live betting are limited and they only offer live streaming for a limited number of horse races.


  • Excellent loyalty rewards program - Betway Plus
  • Competitive odds in most betting markets
  • Plenty of live streams to watch sporting events


  • The withdrawal maximum limit is fairly low compared to other online bookmakers at 5 times the total deposited amount

#8 Best UK Betting Site - SBK

SBK is a fairly new online sports betting provider, launched in 2019, that only provides mobile gambling. In other words, you can only sign up and play through their mobile app.

The advantage of this is they have fewer overheads with no website to run and maintain and can offer much better prices and odds than other online sportsbooks.


  • “True price” odds that are decided by the market with very low betting margins
  • The social media-style community where punters can share tips and chat in the app
  • Good promotions offering free bets regularly


  • Unable to play through a website, only on the app

#9 Best UK Betting Site - 888Sport

888 is one of the biggest and most trusted brands in online gambling, which means you are guaranteed good security and top-tier service. 888Sport caters to all types of sports bettors from beginner to advanced, with plenty of sporting events and markets to keep you entertained.


  • Dozens of bonuses and promotions running all the time
  • High betting limits for high-rollers, yet small stakes allowed for casual gamblers
  • Excellent, well-designed software and mobile app


  • Some withdrawal fees are well hidden - make sure you read the small print

#10 Best UK Betting Site - Netbet

Well known for its excellent coverage of horse racing, Netbet is an online sports betting site that delivers solid, good fun entertainment. Netbet is perfect for beginners as the platform is super-easy to use and you can place bets quickly, with no fuss.


  • Competitive odds and a wide range of betting markets
  • Very user-friendly interface and quick betting process
  • Strong customer service


  • Bonuses and promotions could be a bit more generous

#11 Best UK Betting Site - Quinnbet

Quinnbet launched an online sports betting site in 2017 and has grown exponentially, targeting the UK and Irish betting markets. They have wide coverage of sports, with betting markets available for pretty much every horse race and football match in the world, at any time.


  • Wide range of sports - especially good for horse racing and football
  • No maximum withdrawal limit - good news if you win big!
  • Competitive odds and decent bonus offers


  • A limited number of payment methods - no mobile payments and only a couple of e-wallets

#12 Best UK Betting Site - Parimatch

Parimatch is a new UK online sports betting site that launched in 2019 but has been around online since 2000 as a popular online sportsbook in the CIS states. It has already proven to be a hit with UK punters, mainly due to its generous bonuses and regular promotions.


  • Simple, easy-to-use interface and site layout
  • Competitive odds and plenty of betting markets


  • They don’t have a mobile app available yet

#13 Best UK Betting Site - William Hill

William Hill is one of the most recognisable and largest high street bookmaker brands in the UK, operating since 1934 - almost 100 years old! They have also built a very strong reputation for their online sports betting service.

William Hill is also well known for offering a top-notch online casino and a very popular online poker platform.


  • Excellent reputation for reliability, trustworthiness, and security
  • Wide range of sports, games, and betting markets
  • Very good bonuses and frequently updated promotions


  • The welcome bonus could be a bit more generous

#14 Best UK Betting Site - BetUK

BetUK launched in 2018 and has quickly risen to be one of the top ten sports betting sites in the UK. For such a new site, they have a good range of sports available in their sportsbook, with more than 30 available, including some more obscure sports such as futsal, trotting, and a wide variety of eSports.

BetUK’s real strength lies in the number of betting markets on offer, especially for football where there are often more than 300 markets available for any given match. If you enjoy betting on the Premier League or any other football league or tournament, you’ll love BetUK.

The main downside of BetUK is that the bonuses and promotions leave a lot to be desired. The welcome bonus at the time of writing is just £5 in free bets. There is a matched deposit bonus of up to £100 available too, but the betting requirements are very difficult to clear - you only get 7 days to wager quite a lot of money. 

Other than the lacklustre bonuses, BetUK is a good sports betting site with plenty of choices, a good mobile app, and excellent customer service.


  • Very wide range of sports and betting markets
  • Good welcome bonus offer
  • The user-friendly and intuitive website


  • Customer service resolution times are a little on the slow side at times

#15 Best UK Betting Site - is new to the UK sports betting scene. Owned by LeoVegas which is an online gambling giant, is a safe and secure place to bet and is fully licensed by the UKGC. scores highly for having a good range of sports, especially for a new site, and plenty of betting markets with competitive odds. They also offer a betting tips service for free, which is handy for regular punters.

The welcome bonus is fairly small, a £10 free bet for £10 deposit, but there are no wagering requirements to clear the bonus, which is a positive. also offers a mobile app for apple and android, both of which are very well designed and user-friendly.

The only real negative is that doesn’t provide any live streaming of sporting events, but maybe this is a feature they will add as the site grows in popularity.


  • Highly competitive odds across a wide variety of betting markets
  • Excellent customer support through live chat or email
  • Quality interface and web design, both easy-to-use and attractive


  • No welcome bonus for sports betting, but you do get free slot spins upon registration

#16 Best UK Betting Site - Kwiff

Kwiff is a unique and fun online gambling site and app that was first launched in 2015. Players will find an easy to use, fast, and exciting sports betting app with the chance of bets getting "supercharged" to massive odds.


  • Supercharged odds randomly
  • Good range of sports and betting options
  • One of the best betting apps for speed and ease of use


  • Sports betting promotions could be a little better

#17 Best UK Betting Site - VirginBet

VirginBet is owned by Virgin Enterprises Limited, which means it is backed by one of the strongest and most reliable brands in the world. The online sports betting site is well designed and user friendly, making it perfect for beginners and amateur sports gamblers.


  • The excellent, easy-to-use interface on both the website and mobile app
  • Huge range of sports and betting markets
  • Wide coverage of live streams and live in-play betting


  • Promotions could do with being a bit more generous, especially the welcome offer

#18 Best UK Betting Site - Boylesports

Boylesports is a well known Irish bookmaker that offers online sports betting and is particularly renowned for its coverage of horse racing. Pretty much every race meeting worldwide is covered, which means there is a huge range of betting markets available.


  • One of the best online bookmakers for horse racing fans
  • Plenty of payment methods, with low deposit and withdrawal minimums
  • Free bet promotions run throughout the year, especially when big race meets are on


  • Excellent for horse racing, but slightly limited when it comes to other sports

#19 Best UK Betting Site - Thepools

Thepools is a fairly new online betting site, but the thepools brand has been in the gambling industry since 1923. With a brand new website design (2021 revamp) and a new comprehensive sportsbook, the pools have earned their way into our top 20 list.

If you are interested in pool betting, there are not many better options than thepools! But, there is also plenty to enjoy if you are a casual sports bettor with 30+ sports, thousands of betting markets and competitive betting odds. Punters can also play a wide range of casino games, lotto and even scratchcards.


  • Safe and trusted operator since 1923
  • Fantastic pool betting options
  • iOS and Android betting apps
  • Daily odds boosts
  • Best odds guaranteed on the UK and Irish horse racing


  • Few payment methods

#20 Best UK Betting Site - Ladbrokes

Ladbrokes is one of the best-known bookies in the UK with hundreds of betting shops and roots that can be traced back to 1886. Ladbrokes is a complete gambling product offering a comprehensive sportsbook, online casino, live casino, bingo, poker, and more.


  • Top tier betting apps
  • Daily price boosts
  • Live streams
  • Custom bets
  • Great value welcome bonus


  • Website feels a little dated

How We Review & Compare Online Betting Sites

We want to reassure you that all of our reviews and comparisons are independent and unbiased. We use strict criteria to make sure that we recommend only the best online sports betting sites in the UK.

The following sections explain what we look for in an online sports betting site and how we compare them to find the best ones.

Security, Safety, & Licensing

When it comes to sports betting online, we know that the security and safety of funds are really important. That’s why we only ever recommend betting sites and mobile apps that have been licensed by the UKGC. The UKGC ensures that sports betting providers run a fair system, with security measures in place to protect players’ funds.

We also compare feedback from players to make sure that the sites are actually sticking to UKGC regulations and not just paying lip service to them.

Banking & Payment Methods

If you’re placing sports bets online, you need a convenient way to deposit funds into your online account and withdraw any winnings if you get lucky. We analyse each betting site to see what payment and banking methods are available and also the average time it takes to get your cashouts. We then compare all the sites to help us rank them against each other.

All of the betting sites in our list accept a wide range of local and international payment methods ranging from debit/credit cards to e-wallets such as PayPal, Neteller and Skrill.

Promotional Free Bets & Bonuses

One of the best things about online gambling compared to high-street sports betting, is that you get lots more bonuses and promotions. We take an in-depth look at each site’s bonus system and regular promotions, with higher bonuses and frequent offers ranking higher.

All of the best betting sites offer high-value new customer sign up offers to attract new players. It is important to take full advantage of these signup offers, as you can only claim them once (on each bookie), and they almost always offer more value than any other promotion available.

Some punters even sign up to almost every legal bookie available to take advantage of these fantastic free bet offers. But, not all signup bonuses offer good value, and it is important to learn how to spot the best and avoid the worst.

Firstly, look at the wagering requirements on the bonus, to see how much you need to wager the amount to unlock the funds for withdrawal. The best bonuses come with no wagering requirements, but some, require you to wager the bonus 10x the amount, or even more on casino bonuses.

Secondly, check to see what restrictions there are on the bonus, whether you need to deposit using a certain payment method, or if the bonus can only be used on a certain sport, market, etc.

Lastly, it is important to check if you need to enter betting bonus codes, and what the minimum deposit and bet amount are to qualify for the offer. Not all bonuses have these conditions, but it is crucial to check so you do not miss out on claiming the offer.

Customer Support

Most betting sites offer live chat and email support, but not all of them are 24/7. Also, some resolution times are longer than others, so we take this into account when we are ranking the best betting sites in the UK.

We believe the best betting sites should offer 24/7 customer support with several methods of contact including a live chat, email, and free phone number.

This is certainly not the case across all betting sites, but the top five in our list all offer top-tier, 24/7 customer support with several contact methods.

Mobile Apps

The mobile app revolution means you can now place sports bets on your mobile device in a matter of seconds. We highlight whether an online sports betting provider has a mobile app or not and we also compare the useability and functionality of the apps.

We test mobile betting apps, and mobile optimised betting websites to see which bookies offer the best mobile betting experience.

Compare which betting sites offer betting apps on Android and iOS below, and the results of our tests on our best betting apps in the UK page.

Range of Sports

The best online sports betting sites tend to have the largest range of sports and sporting events available, including obscure ones like water polo or arm-wrestling. We compare the sites to make sure you get the best entertainment value when you sign up for an online sportsbook.

Tied into the above is the depth of betting markets that are available. For the biggest sporting events, it is now not uncommon for there to be hundreds of different bets to pick from.

Quickly compare the top 20 sports betting sites in our list above, with the number of sports available, the average number of betting markets, and whether the bookie offers free live streaming and a cash-out feature.

bet365 is our number one pick for sports betting, with 30+ sports, free live streams, full and partial cashouts, high betting odds, and hundreds of betting markets.

High Betting Odds

The odds are all important when it comes to online sports betting. We look for the most favourable highest odds with the lowest betting margins, i.e. you get more back when your bet wins.

If you did not know, the betting margin is essentially how much a bookie "charges" you to place a bet. Simply put, the lower the betting margin, the higher the odds.

Below are the results of our latest independent betting margin tests. We analyse and test a range of betting odds across different markets, leagues and sports, to give an overall idea of the margins that betting sites charge.

As you can see below, the margins of the sports vary quite a lot from the best (SBK) to the worst (Paddy Power).

  1. SBK betting margin - 1.17%
  2. Unibet betting margin - 2.48%
  3. MarathonBet betting margin - 2.54%
  4. 888Sport betting margin - 3.77%
  5. BetUK betting margin - 3.81%
  6. MansionBet betting margin - 4.00%
  7. betting margin - 4.14%
  8. Virginbet betting margin - 4.20%
  9. William Hill betting margin - 4.33%
  10. GentingBet betting margin - 4.55%
  11. Betfred betting margin - 4.55%
  12. Betway betting margin - 5.05%
  13. Quinnbet betting margin - 5.35%
  14. Netbet betting margin - 5.66%
  15. Boylesports betting margin - 5.71%
  16. bet365 betting margin - 5.75%
  17. BetVictor betting margin - 6.22%
  18. Parimatch betting margin - 6.22%
  19. Betfair betting margin - 7.04%
  20. Paddy Power betting margin - 7.35%

Extra Features

Lastly, we look at what unique features a sports betting site has to offer. Is there live streaming of sports to watch after having a wager on the action? What about deals like free bet clubs and acca insurance for existing users? And can users cash out on their bets?

When ranking online sports betting sites we also factor in any additional features or functions, such as in-play betting, live streams, acca insurances, betting tips, community forums, etc.

New Betting Sites

The online sports betting scene is very dynamic, with new betting sites and apps popping up all the time. We like to keep a close eye on new betting providers to help you spot the best deals and exciting new opportunities for sports betting.

Of course, we make sure that all the new betting sites we list here are fully UKGC licensed.

Newest UK bookies:

  • Vegas Paradise Sports - September 2022
  • SpinzWin - June 2022
  • Jeffbet - April 2022
  • Zetbet - April 2022
  • Luckland Sport - March 2022
  • Luckster Sport - March 2022
  • Rhinobet - February 2022
  • BetGoodwin - February 2022
  • MrRex - January 2022
  • MrMega Sports - October 2021
  • BetTarget - September 2021
  • BetStorm - September 2021
  • TebWin - August 2021
  • AvaBet - June 2021
  • BritainBet - June 2021
  • BetNeptune - April 2021
  • Theonlinecasino sports - February 2021
  • Betdukes - December 2020
  • 2kBet - August 2020
  • Hollywoodbets - July 2020
  • Betiton - March 2020
  • Casumo Sports - January 2020
  • Mr Play Sports - December 2019
  • STS Sports - December 2019
  • SBK - August 2019
  • Virginbet - June 2019
  • BetUK - July 2018

More Recommended UK Betting Sites

  • MrMega Bet £15 Get £10
    • New Betting Site (Oct 2021)
    • Exclusive Welcome Bonus
    • Great Betting Margins (4.60%)
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply
  • STS £10 Free Bet
    • New UK Sports Betting Site (2020)
    • High Football Betting Odds
    • Wide Range of Betting Markets
    18+. New depositing customers within 30 days from registration. Promotion valid from 20/06/2022 until further notice. Bonus code SBWB10 required during the first deposit. First deposit min. £10. Bet min. £10 on any sports-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. No wagering requirements on the free bet winnings. Free bet stakes not included in any subsequent winnings. Deposit method restrictions apply. Full T&Cs apply.
  • BetDukes Join BetDukes Today!
    • Brand New Betting Site (December 2020)
    • 24/7 Support
    • 100's of Betting Markets
    *New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.
  • Betfair Exchange Money Back as Cash Up to £20
    • #1 Best Betting Exchange in the UK
    • Free Live Streaming
    • Best Value Odds
    Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Payment restrictions apply for the promotion. T&Cs
  • LeoVegas Bet £10 Get £10 Free In-Play
    • Exclusive Sign Up Bonus
    • Fantastic Mobile Betting Apps
    • 50+ Sports
    18+ New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.
  • Betiton Bet £10 Get £15
    • Brand New Betting Site (2020)
    • Low Betting Margins
    • 100's of Betting Markets
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
  • SBK Deposit £10 Get £30 in Free Bets
    • Best Betting Odds in our Tests
    • New Sports Betting App (2019)
    • Fantastic Betting Apps for iOS and Android
    New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days.T&Cs apply.
  • Quinnbet £35 Free Bet Plus 10 Free Spins
    • High Odds
    • 100's of Betting Markets
    • Pool/Tote Betting Available
    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
  • Hollywoodbets Bet £10 Get £20 in Free Bets
    • New Betting Site (2019)
    • Racing Live Streams
    • High Odds
    T&C’s apply. £10 min deposit required. 1x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 4x £5 Free Bets will be credited once qualifying bets have been resulted. 1 x £5 Free Bet will available for use on any Football Match Result Market, 1 x £5 Free Bet valid on any Football Correct Score Market, 1 x £5 Free Bet on any Horse Racing selection , 1 x £5 Free Bet on any Tennis Selection. Free Bets valid for 7 days. #ad Sports Betting Site Awards (2022)

Let’s look at our special awards for different categories and the sites that won them.

Best Betting Site of 2022 - Kwiff

Kwiff is the proud winner of Best Betting Site of the Year 2022 award. As you’ll see in the review below, Kwiff is the best all-around sports betting site and scores highly in just about every category.

As a relatively new site, it’s impressive to earn this accolade so soon and we’re super-excited to see how it can improve even further over the coming years. Well done to the team at Kwiff for creating a sports betting site that delivers in every area!

Best Welcome Bonus - Betfred

Betfred is one of the longest-running sports betting sites in the UK. Betfred is still going strong and part of the reason for its continued success is the quality of the welcome bonus for new sports bettors. You can treble your first bet of £10, with a free bet reward of £30. All you need to do is sign up and place a single £10 bet at odds of evens or greater.

The best thing about the Betfred welcome bonus is that there are no lengthy wagering requirements. You get the £30 free bet credited to your account within 10 hours of settling the qualifying bet and you then get 7 days to use the free bet.

Best Selection of Sports - bet365

Bet365 is a well-established and popular UK sports betting site that has a great reputation for offering dozens of sports to bet on, with 35+ betting markets available. The sports on offer include mainstream ones such as football, tennis, rugby, motorsport, cricket, boxing, horse racing, American football, and golf.

In addition, there are also some more obscure sports such as Gaelic football, badminton, bowls, table tennis, e-sports, and virtual sports. You can also bet on novelty events such as the result of political elections and results of TV votes such as Love Island.

Best for Free Bets - Unibet

Unibet sweeps up the award for best free bets due to their fantastic existing customer free bet offers and rewards. The In-play Free Bet Club gift punters with a £10 in-play free bet every week if they place five or more £10 in-play bets between Monday and Sunday. Unibet also offers frequent loyalty bonuses such as £40 in free bets when you bet £10, so keep an eye out for these amazing bonuses.

Best Loyalty Program - Paddy Power

Paddy Power has an excellent loyalty program for existing players, as you would expect from one of the best known and well-respected sports betting sites in the UK. The slogan for their loyalty club is “More than just free bets” and that is true. Paddy Power does offer free bets on a frequent basis, but they also offer exclusive live events, monthly draws to win luxury holidays, discounts for retail stores and restaurants, random gifts that are posted to your home address (optional), and free food for members from exclusive food stands at sporting events. No other online betting site offers such a wide range of bonuses and promotions.

Best Betting Odds - Unibet

Unibet has the most competitive odds available online compared to other UK sports betting sites. They have large betting markets available, especially for the Premier League. The Unibet team are specialists in sports betting odds and take a smaller betting margin than most other sites, which means you get the best odds available online for most sporting events.

Best for Live Streaming - William Hill

William Hill has the largest range of live streaming events of any of the sports betting sites in the UK. They provide live streams of 100’s of sporting events each month including major events such as Premier League football matches, ATP Tennis, NBA Basketball, NHL Ice Hockey, etc. They also live-stream dozens of horse races every day, so you can always be assured that you can get some live-stream betting action on William Hill TV.

Alternatively, you can listen to William Hill's free Racing Radio for live commentary, tips, interviews and much more.

Best for Odds Boosts - Betfair

Although many online sports betting sites offer odds boost promotions these days, Betfair still leads the field. All players can boost the odds on three horses or greyhounds per day, with a maximum stake of £25 per bet. All you need to do is sign up and qualify for the ‘My Betfair Rewards Basic Package’ to get the three ‘My Oddsboost’ tokens sent to your account daily.

Best Betting Exchange - Betfair Exchange

A betting exchange is an alternative to a standard online sports betting site. The main difference is that a betting exchange allows you to compete against other customers, not a bookmaker. This means that as well as place bets, you can also lay bets. In other words, you can lay odds for other customers to bet on. 

Betfair is by far the biggest betting exchange available online, which means you have way more choice in terms of markets covered and more competitive odds. Many bettors prefer Betfair Exchange to the Betfair Sportsbook as you can get more value from the odds that are on offer. Betfair takes a small commission of 5% on every bet placed. 

Best New Betting Site -

The final award is for the best new betting site and this year it goes to The sports betting site was only released in the UK in May 2021, so it’s very much the ‘new kid on the block’ when it comes to UK-based online sports betting sites.

But that doesn’t mean it doesn’t offer some serious value. With a good welcome offer, a decent number of sports and betting markets, live in-play betting, and ongoing promotions, is right up there with the big players in terms of what is on offer. scores very highly for its mobile app which is superb in terms of designs and functionality. Definitely, a sports betting site that is worth checking out if you’re looking for somewhere new to play.

Best Betting Sites By Sport


The best UK betting site for football is Bet365 which hits the back of the net by offering matches from pretty much every country in the world, plus all the major competitions and tournaments. Bet365 also provides the most detailed football match statistics of any sports betting site.

Horse Racing

Paddy Power is widely regarded as the best UK betting site for horse racing. It has a wide coverage of all the major race meetings from around the world, has extensive race markets, and offers some of the most favourable horse racing odds available on the internet. 


William Hill tops the list of rugby union betting sites as they offer betting options on 16 rugby tournaments and leagues with over 50 betting markets, more than any other UK sports betting site.


888Sport is a winner when it comes to cricket betting. They have markets and live streaming for all the major cricket events throughout the year, including 20/20 tournaments and one-day tests. 888Sport also has the most detailed cricket statistics page available on any online sports betting site in the UK.


Betfair serves an ace and is well known for offering excellent tennis betting opportunities with good coverage of major events, including all grand slams, favourable odds and plenty of markets.


Paddy Power delivers a knockout punch as the best UK betting site for boxing. They cover all the big bouts, as well as more niche fights that are held throughout the year. Paddy Power offers good, competitive odds and plenty of bonuses too.


Betfred are big sponsors of snooker tournaments and snooker players, so it makes sense that they would offer the best snooker betting service available online. You can bet on snooker matches and tournaments from around the world, with dozens of betting options to choose from.


BetVictor hits a hole-in-one with its golf betting service, offering highly competitive odds, plus a good range of tournaments and head-to-head betting options.


Unibet hits the bullseye with their darts betting markets, which you would expect from the company that sponsors most of the major darts events in the UK. You can watch live streams and place in-play bets on dart matches and competitions at Unibet.

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