If you’re looking for the best online sports betting sites in the UK, then you’ve come to the right place.
Let’s face it - the UK is sports-mad. And there’s nothing better than placing a bet on your chosen sportsperson, horse, or team.
Whether it’s football, rugby, cricket, tennis, boxing, golf, snooker - having some money riding on the result always makes watching sport more interesting.
With around £14 billion spent on sports betting each year, it’s one of the nation’s favourite ways to gamble.
We make sure that all of the online sports betting sites that we recommend or mention on our site are fully compliant with UK gambling laws and are licensed by the UKGC to provide betting services in the UK.
To make sure that you are guaranteed a fair, safe, and secure betting experience, make sure you look for the Gambling Commission logo or a statement declaring compliance with UKGC licensing regulations on the betting website.
That’s why we’ve put together this complete guide to the best online sports betting sites in the UK.
Before we go through the rundown of the top 20 sports betting sites in the UK, let’s first pause for a moment and discuss exactly what we mean by online sports betting sites.
In a nutshell, an online sports betting site is a website or betting app that allows you to place real-money bets on the outcome of a sporting event or elements of that event.
For instance, you may place a bet on a certain horse winning a race, a specific footballer scoring the first goal in a match or the number of fouls in a rugby match.
The online bookmaker studies the probability of the event happening then applies a betting margin (usually between 4 to 8%), then offers odds for punters to place bets on the outcome in question.
Our top 20 online sports bettings sites are chosen carefully using strict criteria to compare the quality of the site (more on how we compare the sites later on in this guide). But first, let’s take a look at which UK betting sites made the top 20.
For a company that advertises itself as the world’s favourite online sports betting company”, you would expect Bet365 to offer exceptional online sports betting service. The good news is that Bet365 delivers in spades, which is why it has topped our list of top 20 online sports betting sites.
Bet365 has become a household name in the UK with big sports sponsorship deals and regular television and internet advertising. It is a brand that can be trusted and is fully UKGC licensed.
Unibet has been around since the early days of the internet and launched in 1997. Unibet offers a fully UKGC licensed online sports betting site, as well as online casino and poker games.
As you would expect from a company that has been around for so long, they know how to offer a good, reliable service to their customers and have built a sports betting platform that is unrivalled in terms of quality and fairness.
Betfair is unusual in the world of online sports betting due to the fact that they offer both regular betting markets (as a bookmaker) and sports betting exchange.
A betting exchange allows users to act as either the bettor who places bets or as a bookmaker who lays the bets.
The betting market side of Betfair is a very strong offering and they claim to offer the best odds on football Premier League matches anywhere on the internet.
As you can probably guess from the name, Paddy Power is an Irish bookmaker. Formed in 1988, they moved into online sports betting and casino services and have grown to be one of the biggest online sports betting sites in the UK and indeed the world.
BetVictor is an iconic brand that started out in sports bookmaking way back in 1946, originally called Victor Chandler. BetVictor set up its online sports betting site in 1999 and they have been a major player in the sports betting scene ever since.
With a wide range of sports to bet on and huge betting markets, BetVictor provides plenty of entertainment for both amateur and serious gamblers alike.
Betfred online bookmaker is owned by Fred Done, who is a bit of a legend in the sports betting world. Fred has the nickname “The Bonus King” and the online sports betting site doesn’t disappoint when it comes to bonuses and promotions.
There’s no better way than Betway to bet on sports online - that should be their slogan! Although it’s not quite true, which is why it’s the only 7th on our top 20 list, it’s still a very good UK online sportsbook with plenty to offer.
SBK is a fairly new online sports betting provider, launched in 2019, that only provides mobile gambling. In other words, you can only sign up and play through their mobile app.
The advantage of this is they have fewer overheads with no website to run and maintain and can offer much better prices and odds than other online sportsbooks.
888 is one of the biggest and most trusted brands in online gambling, which means you are guaranteed good security and top-tier service. 888Sport caters to all types of sports bettors from beginner to advanced, with plenty of sporting events and markets to keep you entertained.
Well known for its excellent coverage of horse racing, Netbet is an online sports betting site that delivers solid, good fun entertainment. Netbet is perfect for beginners as the platform is super-easy to use and you can place bets quickly, with no fuss.
Quinnbet launched an online sports betting site in 2017 and has grown exponentially, targeting the UK and Irish betting markets. They have wide coverage of sports, with betting markets available for pretty much every horse race and football match in the world, at any time.
MansionBet online sportsbook was launched in 2018 in the UK and has built a good, trustworthy reputation amongst British sports gamblers. The welcome bonus is easy to clear and fairly generous. They also offer lots of lucrative promotions and bonuses throughout the year.
Parimatch is a new UK online sports betting site that launched in 2019 but has been around online since 2000 as a popular online sportsbook in the CIS states. It has already proven to be a hit with UK punters, mainly due to their generous bonuses and regular promotions.
William Hill is one of the most recognisable and largest high street bookmaker brands in the UK, operating since 1934 - almost 100 years old! They have also built a very strong reputation for their online sports betting service.
William Hill is also well known for offering a top-notch online casino and very popular online poker platform.
Launched in 2018, BetUK is focused on providing online sports betting to the UK market. Owned by the LeoVegas group - an online gambling behemoth - BetUK has quickly grown to become a popular and trusted place for British punters to bet on their favourite sports.
21.co.uk is one of the most exciting online sportsbooks of the newly launched sites, which has the potential to become a contender for one of the top places in this best betting site list in the not too distant future. The 21.co.uk online casino is very good too.
Gentingbet is owned by the Genting Casino group that owns and operates a number of brick and mortar casinos in the UK. They launched their online sports betting site and mobile app in 2014 and have grown steadily since off the back of their free bet bonuses and user-friendly interface.
MarathonBet is a bookmaker that has been around since 1997, serving mainly the CIS region, until launching in the UK in 2017. Since then, they have established themselves as a decent sportsbook that offers some nice bonuses and a good selection of betting markets.
VirginBet is owned by Virgin Enterprises Limited, which means it is backed by one of the strongest and most reliable brands in the world. The online sports betting site is well designed and user friendly, making it perfect for beginners and amateur sports gamblers.
Boylesports is a well known Irish bookmaker that offers online sports betting and is particularly renowned for its coverage of horse racing. Pretty much every race meeting worldwide is covered, which means there is a huge range of betting markets available.
We want to reassure you that all of our reviews and comparisons are independent and unbiased. We use strict criteria to make sure that we recommend only the best online sports betting sites in the UK.
The following sections explain what we look for in an online sports betting site and how we compare them to find the best ones.
When it comes to sports betting online, we know that the security and safety of funds are really important. That’s why we only ever recommend betting sites and mobile apps that have been licensed by the UKGC. The UKGC ensures that sports betting providers run a fair system, with security measures in place to protect player’s funds.
We also compare feedback from players to make sure that the sites are actually sticking to UKGC regulations and not just paying lip service to them.
If you’re placing sports bets online, you need a convenient way to deposit funds into your online account and withdraw any winnings if you get lucky. We analyse each betting site to see what payment and banking methods are available and also the average time it takes to get your cashouts. We then compare all the sites to help us rank them against each other.
All of the betting sites in our list accept a wide range of local and international payment methods ranging from debit/credit cards to e-wallets such as PayPal, Neteller and Skrill.
One of the best things about online gambling compared to high-street sports betting, is that you get lots more bonuses and promotions. We take an in-depth look at each site’s bonus system and regular promotions, with higher bonuses and frequent offers ranking higher.
All of the best betting sites offer high-value new customer sign up offers to attract new players. It is important to take full advantage of these signup offers, as you can only claim them once (on each bookie), and they almost always offer more value than any other promotion available.
Some punters even sign up to almost every legal bookie available to take advantage of these fantastic free bet offers. But, not all signup bonuses offer good value, and it is important to learn how to spot the best and avoid the worst.
Firstly, look at the wagering requirements on the bonus, to see how much you need to wager the amount to unlock the funds for withdrawal. The best bonuses come with no wagering requirements, but some, require you to wager the bonus 10x the amount, or even more on casino bonuses.
Secondly, check to see what restrictions there are on the bonus, whether you need to deposit using a certain payment method, or if the bonus can only be used on a certain sport, market, etc.
Lastly, it is important to check if you need to enter a bonus code, and what the minimum deposit and bet amount are to qualify for the offer. Not all bonuses have these conditions, but it is crucial to check so you do not miss out on claiming the offer.
Most betting sites offer live chat and email support, but not all of them are 24/7. Also, some resolution times are longer than others, so we take this into account when we are ranking the best betting sites in the UK.
We believe the best betting sites should offer 24/7 customer support with several methods of contact including a live chat, email, and free phone number.
This is certainly not the case across all betting sites, but the top five in our list all offer top-tier, 24/7 customer support with several contact methods.
The mobile app revolution means you can now place sports bets on your mobile device in a matter of seconds. We highlight whether an online sports betting provider has a mobile app or not and we also compare the useability and functionality of the apps.
We test the mobile betting apps, and mobile optimised betting websites to see which bookies offer the best mobile betting experience.
Compare which betting sites offer betting apps on Android and iOS below, and the results of our tests on our best betting apps in the UK page.
The best online sports betting sites tend to have the largest range of sports and sporting events available, including obscure ones like water polo or arm-wrestling. We compare the sites to make sure you get the best entertainment value when you sign up for an online sportsbook.
Tied into the above is the depth of betting markets that are available. For the biggest sporting events, it is now not uncommon for there to be hundreds of different bets to pick from.
Quickly compare the top 20 sports betting sites in our list above, with the number of sports available, the average number of betting markets, and whether the bookie offers free live streaming and a cash-out feature.
bet365 is our number one pick for sports betting, with 30+ sports, free live streams, full and partial cashouts, high betting odds, and hundreds of betting markets.
The odds are all important when it comes to online sports betting. We look for the most favourable highest odds with the lowest betting margins, i.e. you get more back when your bet wins.
If you did not know, the betting margin is essentially how much a bookie "charges" you to place a bet. Simply put, the lower the betting margin, the higher the odds.
Below are the results of our latest independent betting margins tests. We analyse and test a range of betting odds across different markets, leagues and sports, to give an overall idea of the margins that betting sites charge.
As you can see below, the margins of the sports vary quite a lot from the best (SBK) to the worst (Paddy Power).
Lastly, we look at what unique features a sports betting site has to offer. Is there live streaming of sports to watch after having a wager on the action? What about deals like free bet clubs and acca insurance for existing users? And can users cash out on their bets?
When ranking online sports betting sites we also factor in any additional features or functions, such as in-play betting, live streams, acca insurances, betting tips, community forums, etc.
The online sports betting scene is very dynamic, with new betting sites and apps popping up all the time. We like to keep a close eye on new betting providers to help you spot the best deals and exciting new opportunities for sports betting.
Of course, we make sure that all the new betting sites we list here are fully UKGC licensed.
Newest UK bookies:
The best UK betting site for football is Bet365 which hits the back of the net by offering matches from pretty much every country in the world, plus all the major competitions and tournaments. Bet365 also provides the most detailed football match statistics of any sports betting site.
NetBet is widely regarded as the best UK betting site for horse racing. It has a wide coverage of all the major race meetings from around the world, has extensive race markets, and offers some of the most favourable horse racing odds available on the internet.
William Hill tops the list of rugby betting sites as they offer betting options on 16 rugby tournaments and leagues with over 50 betting markets, more than any other UK sports betting site.
888Sport is a winner when it comes to cricket betting. They have markets and live streaming for all the major cricket events throughout the year, including 20/20 tournaments and one-day tests. 888Sport also has the most detailed cricket statistics page available on any online sports betting site in the UK.
Betfair serves an ace and is well known for offering excellent tennis betting opportunities with good coverage of major events, including all grand slams, favourable odds and plenty of markets.
Paddy Power delivers a knockout punch as the best UK betting site for boxing. They cover all the big bouts, as well as more niche fights that are held throughout the year. Paddy Power offers good, competitive odds and plenty of bonuses too.
Betfred are big sponsors of snooker tournaments and snooker players, so it makes sense that they would offer the best snooker betting service available online. You can bet on snooker matches and tournaments from around the world, with dozens of betting options to choose from.
BetVictor hits a hole-in-one with its golf betting service, offering highly competitive odds, plus a good range of tournaments and head-to-head betting options.
Unibet hits the bullseye with their darts betting markets, which you would expect from the company that sponsors most of the major darts events in the UK. You can watch live streams and place in-play bets on dart matches and competitions at Unibet.
We have compared all of the UK sports betting sites and compiled a top 20 list above. We compared fairness, value for money, promotions, security, payment speed, and customer support. From these comparisons we have concluded that Be365, Unibet, and Betfair are the top three sports betting sites in the UK, all things considered.
A cashout is the option to get a return on your money that is greater or smaller than your original stake during a live event. For instance, let’s say you bet £10 on Manchester United to win a football match and at half-time, they are losing 1-0, the online sports betting site may offer you something like a cashout of £2.50 so you get some of your stakes back.
Many sports betting sites offer a cashout feature, including all of the sites listed in our top 20 above.
If you feel like your gambling is becoming a problem, or you simply want to take a break for a while, you have a few options. The first option is to self-exclude (ban yourself from gambling) from individual sites for a set length of time. Although it varies, most sites allow you to self-exclude for periods of 1 week, 2-weeks, 1 month, 3 months, 6 months, 1 year, or 5 years.
Option two is to sign up to GamStop which automatically excludes you from all UKGC licensed betting sites for a set period of time. You simply input your details and upload ID to start the process.
Option three is to use gambling blocking software on your computer and devices. GamBan and GamBlock are two companies that offer this service which stops you from visiting gambling sites altogether.
At the time of writing, the following sports betting sites offer free bets without the need for a deposit: Paddy Power, 21.co.uk, NetBet, 888sport, and Sporting Index. Many other sites offer free spins on slots when you sign up if they have casino games as well as a sportsbook.
Most online sports betting sites offer either free bets or offer to match your first deposit when you sign up. Many sites also run frequent promotions in which you can get free bets for completing certain challenges or wagering specific amounts.
Virtually all UK betting sites accept PayPal for both deposits and withdrawals, including Bet365, Unibet, and Betfair. PayPal is the most commonly accepted e-wallet. Some sites also accept other e-wallets such as Neteller and Skrill.
Online betting sites verify an individual’s age by requesting that you upload a scan or photograph of government-issued identification such as a driving license or passport.
Typically, betting sites have a minimum deposit amount of £5 or £10. Here are 10 betting sites that allow a deposit of just £5: Bet365, BetVictor, Coral, William Hill, Paddy Power, Betfred, Betfair, Ladbrokes, Unibet, and Boylesports.