We want to reassure you that all of our reviews and comparisons are independent and unbiased. We use strict criteria to make sure that we recommend only the best online sports betting sites in the UK.
The following sections explain what we look for in an online sports betting site and how we compare them to find the best ones.
Security, Safety, & Licensing
When it comes to sports betting online, we know that the security and safety of funds are really important. That’s why we only ever recommend betting sites and mobile apps that have been licensed by the UKGC. The UKGC ensures that sports betting providers run a fair system, with security measures in place to protect players’ funds.
We also compare feedback from players to make sure that the sites are actually sticking to UKGC regulations and not just paying lip service to them.
Banking & Payment Methods
If you’re placing sports bets online, you need a convenient way to deposit funds into your online account and withdraw any winnings if you get lucky. We analyse each betting site to see what payment and banking methods are available and also the average time it takes to get your cashouts. We then compare all the sites to help us rank them against each other.
All of the betting sites in our list accept a wide range of local and international payment methods ranging from debit/credit cards to e-wallets such as PayPal, Neteller and Skrill.
Promotional Free Bets & Bonuses
One of the best things about online gambling compared to high-street sports betting, is that you get lots more bonuses and promotions. We take an in-depth look at each site’s bonus system and regular promotions, with higher bonuses and frequent offers ranking higher.
All of the best betting sites offer high-value new customer sign up offers to attract new players. It is important to take full advantage of these signup offers, as you can only claim them once (on each bookie), and they almost always offer more value than any other promotion available.
Some punters even sign up to almost every legal bookie available to take advantage of these fantastic free bet offers. But, not all signup bonuses offer good value, and it is important to learn how to spot the best and avoid the worst.
Firstly, look at the wagering requirements on the bonus, to see how much you need to wager the amount to unlock the funds for withdrawal. The best bonuses come with no wagering requirements, but some, require you to wager the bonus 10x the amount, or even more on casino bonuses.
Secondly, check to see what restrictions there are on the bonus, whether you need to deposit using a certain payment method, or if the bonus can only be used on a certain sport, market, etc.
Lastly, it is important to check if you need to enter betting bonus codes, and what the minimum deposit and bet amount are to qualify for the offer. Not all bonuses have these conditions, but it is crucial to check so you do not miss out on claiming the offer.
Most betting sites offer live chat and email support, but not all of them are 24/7. Also, some resolution times are longer than others, so we take this into account when we are ranking the best betting sites in the UK.
We believe the best betting sites should offer 24/7 customer support with several methods of contact including a live chat, email, and free phone number.
This is certainly not the case across all betting sites, but the top five in our list all offer top-tier, 24/7 customer support with several contact methods.
The mobile app revolution means you can now place sports bets on your mobile device in a matter of seconds. We highlight whether an online sports betting provider has a mobile app or not and we also compare the useability and functionality of the apps.
We test mobile betting apps, and mobile optimised betting websites to see which bookies offer the best mobile betting experience.
Compare which betting sites offer betting apps on Android and iOS below, and the results of our tests on our best betting apps in the UK page.
Range of Sports
The best online sports betting sites tend to have the largest range of sports and sporting events available, including obscure ones like water polo or arm-wrestling. We compare the sites to make sure you get the best entertainment value when you sign up for an online sportsbook.
Tied into the above is the depth of betting markets that are available. For the biggest sporting events, it is now not uncommon for there to be hundreds of different bets to pick from.
Quickly compare the top 20 sports betting sites in our list above, with the number of sports available, the average number of betting markets, and whether the bookie offers free live streaming and a cash-out feature.
bet365 is our number one pick for sports betting, with 30+ sports, free live streams, full and partial cashouts, high betting odds, and hundreds of betting markets.
High Betting Odds
The odds are all important when it comes to online sports betting. We look for the most favourable highest odds with the lowest betting margins, i.e. you get more back when your bet wins.
If you did not know, the betting margin is essentially how much a bookie "charges" you to place a bet. Simply put, the lower the betting margin, the higher the odds.
Below are the results of our latest independent betting margin tests. We analyse and test a range of betting odds across different markets, leagues and sports, to give an overall idea of the margins that betting sites charge.
As you can see below, the margins of the sports vary quite a lot from the best (SBK) to the worst (Paddy Power).
- SBK betting margin - 1.17%
- Unibet betting margin - 2.48%
- MarathonBet betting margin - 2.54%
- 888Sport betting margin - 3.77%
- BetUK betting margin - 3.81%
- MansionBet betting margin - 4.00%
- 21.co.uk betting margin - 4.14%
- Virginbet betting margin - 4.20%
- William Hill betting margin - 4.33%
- GentingBet betting margin - 4.55%
- Betfred betting margin - 4.55%
- Betway betting margin - 5.05%
- Quinnbet betting margin - 5.35%
- Netbet betting margin - 5.66%
- Boylesports betting margin - 5.71%
- bet365 betting margin - 5.75%
- BetVictor betting margin - 6.22%
- Parimatch betting margin - 6.22%
- Betfair betting margin - 7.04%
- Paddy Power betting margin - 7.35%
Lastly, we look at what unique features a sports betting site has to offer. Is there live streaming of sports to watch after having a wager on the action? What about deals like free bet clubs and acca insurance for existing users? And can users cash out on their bets?
When ranking online sports betting sites we also factor in any additional features or functions, such as in-play betting, live streams, acca insurances, betting tips, community forums, etc.
New Betting Sites
The online sports betting scene is very dynamic, with new betting sites and apps popping up all the time. We like to keep a close eye on new betting providers to help you spot the best deals and exciting new opportunities for sports betting.
Of course, we make sure that all the new betting sites we list here are fully UKGC licensed.
Newest UK bookies:
- Vegas Paradise Sports - September 2022
- SpinzWin - June 2022
- Jeffbet - April 2022
- Zetbet - April 2022
- Luckland Sport - March 2022
- Luckster Sport - March 2022
- Rhinobet - February 2022
- BetGoodwin - February 2022
- MrRex - January 2022
- MrMega Sports - October 2021
- BetTarget - September 2021
- BetStorm - September 2021
- TebWin - August 2021
- AvaBet - June 2021
- BritainBet - June 2021
- BetNeptune - April 2021
- Theonlinecasino sports - February 2021
- Betdukes - December 2020
- 2kBet - August 2020
- Hollywoodbets - July 2020
- Betiton - March 2020
- Casumo Sports - January 2020
- Mr Play Sports - December 2019
- STS Sports - December 2019
- SBK - August 2019
- Virginbet - June 2019
- BetUK - July 2018