Ladbrokes truly needs no introduction as a giant brand in the gambling industry. The company kicked off in 1886 — over 135 years ago — and has stood tall ever since. UK bettors and players can sign up on the online site and access a variety of sports markets and casino games. With a licence from the Gambling Commission, no one can question Ladbrokes’ legitimacy.
Ladbrokes is popular among gamblers in the United Kingdom for its solid reputation. Besides history, the platform boasts an extensive collection of 30+ sports and 1,800+ games. These are usually more than enough for users to load up the site and create an account. However, there’s a need to find out more before registering.
In this review, we’ll take a closer look at Ladbrokes’ offerings. Our analysis touches on the operator’s promotions, safety, payment methods, and mobile compatibility. Of course, we’ll also talk about the sports markets and game collections. The overall target is to verify whether Ladbrokes delivers quality through and through.
Minimum Deposit | £5 |
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Owner | LC International Limited |
Licence | UK Gambling Commission |
Founded | 1886 |
Verified by | GamStop, IBAS, BeGambleAware |
Payout Speed | 1-3 days |
Payment methods | VISA, Mastercard, Maestro, Apple Pay, Google Pay, PayPal, Skrill, Neteller, Trustly, Paysafecard |
Products | Casino, Live Casino, Sports Betting, Live Betting, Poker |
Payout Percentage | 95% |
Number of Games | 1800+ |
Without mincing words, Ladbrokes is a safe online casino and sportsbook. The platform ticks all the boxes regarding licencing, legitimacy, and security. For the record, it’s been around for over 135 years. Plus, the brand is an official partner of Premier League side Liverpool FC.
We confirmed the operator’s licence number 54743, issued by the UK Gambling Commission. As such, Ladbrokes is in perfect legal standing to operate in the country. Security-wise, the online gambling site loads using SSL technology. That ensures all data sent and received are encrypted from unauthorised access.
Furthermore, Ladbrokes allows users to activate Two-Factor Authentication via phone numbers. With these features, UK players and bettors can rest easy knowing their accounts are protected.
Ladbrokes wants users to get off to a flyer, so the platform features generous welcome bonuses for sports and casino, and we’ve detailed them below:
The offer here is up to £20 in free bets for a £5 initial bet. Basically, all a UK bettor needs to do is register a new account and deposit and wager up to £5 on no less than 1/2 odds. Then, Ladbrokes will release four £5 free bets, totalling £20. Importantly, deposits made using prepaid cards, Moneybookers, Paypal, Paysafecard, Neteller, or Skrill won’t qualify.
It’s worth mentioning that there’s no additional wagering requirement. Hence, whatever money won from the free bets can be withdrawn immediately. Also, the free bets are valid for seven days and support as many as 21 different sports.
For UK casino players, Ladbrokes offers a £30 welcome bonus. To qualify, users need to deposit and wager at least £10 on selected games. We recognise this promo as different from other online casinos in the UK, with deposit match rewards plus free spins.
After claiming the casino welcome bonus, players need to complete a 40x wagering requirement within 30 days. That’s quite lofty from our point of view. Considering the low £30 amount and high playthrough, Ladbrokes doesn’t exactly qualify as a platform with one of the best casino bonuses in the United Kingdom. Nevertheless, it’s a good thing the operator has other promotions.
Beyond the signup offer, Ladbrokes UK is home to a number of other valuable promotions, including:
Bettors who correctly predict the full-time score of three football matches can win £100. If only two are correct, the bonus is a £5 free bet, while it’s £1 if it’s just one.
For this promotion, Ladbrokes offers a £5 free bet for bettors who place a £10 minimum bet on NFL or other American football games. It’s available once per week, and the minimum odds for the qualifying bet is 1/2.
Each day, the first two qualifying Acca bets on Ladbrokes are eligible for an insurance and boost bonus. With the insurance, UK bettors can win back a free bet up to £10 if only one leg fails the slip.
The Acca slip must have up to five selections, each with not less than 1/2 odds. On the other hand, odds boosts are simply applied to selected events for higher payouts. The qualifying requirements are the same as the insurance promotion.
Here’s an interesting bonus that reels in bettors and players. Ladbrokes users who place a football accumulator bet with at least four selections on Saturdays can score 10 free spins. The minimum stake to qualify is £5, and interestingly, the free spins have no additional wagering requirements.
This is a casino/sports promotion similar to the previous one. Any British bettor who wagers at least £20 on any horse racing market between Thursday and Sunday can score 20 free spins every week. The spins are credited to the Big Bass Day of the Races slot.
During our Ladbrokes review, we found no loyalty program. However, the operator features Ladbucks — tokens users can redeem for casino and sports bonuses from the Ladbucks store. These Ladbucks are obtained from betting or playing games, and the gambling platform releases up to 100 million every week.
Ladbrokes’ deposit options range from debit cards to e-wallets as there is truly something for everyone on the deposit front. Transactions are instant with every method and the terms are very good as well.
However, we recommend using either a debit card or Apple Pay. We tested these options and were impressed with their low minimum limits and ease of use on mobile. To learn more about the deposit payment methods at Ladbrokes UK, check the below table:
Payment Method | Min. Amount | Max. Amount | Transaction Fee | Processing Time |
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Visa | £5 | £2,000 | No fee | Instant |
Mastercard | £5 | £2,000 | No fee | Instant |
PayPal | £10 | £2,000 | No fee | Instant |
Apple Pay | £5 | £5,000 | No fee | Instant |
Bank Transfer | N/A | N/A | N/A | N/A |
Trustly | £10 | £2,000 | £0 | Instant |
Skrill | £10 | £2,000 | £0 | Instant |
Neteller | £10 | £2,000 | £0 | Instant |
Paysafecard | £5 | £2,000 | £0 | Instant |
Google Pay | £5 | £2,000 | £0 | Instant |
If you are new to Ladbrokes and would like to find out how to deposit, you can follow our step-by-step guide below:
Once you have entered the Ladbrokes app or website, the first step is to head to the 'Profile' area, which can be found using the icon in the top right of the screen. Once in this area, you will be shown the cashier so tap the 'Deposit' option and let's begin.
As expected with bookmakers of Ladbrokes' size, there are multiple payment methods available to customers, so the next step is to select which you would like to use - as standard, we use debit cards in our tests, so this is what we chose.
The next step is to insert the details for your chosen method. Interestingly, there is no place for a security number in this area, but this is involved in a later step. Once done, tap 'Next'.
The final step of the process is to enter your amount - Ladbrokes provides you with some default options if you would prefer - and then enter your security code. With the requested information provided, tap 'Deposit', and you can begin betting.
When it comes to cashing out at Ladbrokes, UK punters have many options even if Google Pay is missing from the list. There aren't as many withdrawals as deposit options, in other words, but that’s certainly not a deal breaker.
In our test of the withdrawal process, the process was very quick with a Visa debit card thanks to the Visa Direct feature. Indeed, the money arrived after just 30 minutes. The table below shares more details about Ladbrokes' withdrawals in the UK.
Payment Method | Min. Amount | Max. Amount | Transaction Fee | Processing Time |
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Visa | £5 | £5,000 | No fee | 1 to 3 days |
Mastercard | £5 | £5,000 | No fee | 1 to 3 days |
PayPal | £10 | £5,000 | No fee | Within 24 hours |
Apple Pay | £5 | £2,000 | No fee | 1 to 3 days |
Bank Transfer | £5 | £5,000 | No fee | 2 to 4 days |
Trustly | N/A | N/A | N/A | N/A |
Skrill | N/A | N/A | N/A | N/A |
Neteller | N/A | N/A | N/A | N/A |
Paysafecard | N/A | N/A | N/A | N/A |
Google Pay | N/A | N/A | N/A | N/A |
If you are new to Ladbrokes and would like to find out how to withdraw funds, you can follow our step-by-step guide below:
The first step in the withdrawal process is ensuring that you have signed in to your account. Following this, tap the 'Profile' icon in the top right corner, and then select the 'Withdraw' option within the 'Cashier' tab.
Similar to the deposit process at Ladbrokes, you will be asked to select a method of payment. As always, we chose to use a debit card as we do in all of our tests.
Now that you have chosen the method, it is time to enter your withdrawal amount, and once again we followed our standard practice by withdrawing the minimum amount: £5. Interestingly, Ladbrokes allows you to change the transaction currency.
Finally, tap the 'Withdraw' button at the bottom of the screen and you will be shown a processing confirmation, detailing how long the funds should take to be with you - in our experience, though, it often requires less time than estimated.
The Ladbrokes Casino collection is complete with all the game types UK players love, including 1,800+ slots, table games, and live dealer options. Additionally, the operator has instant wins and Slingo. It’s easy to sort these categories, thanks to the featured icons at the top of the library.
Based on our checks, the software providers are all the best in the industry. For emphasis, Pragmatic Play, Play’n GO, Evolution, Blueprint Gaming, NetEnt, and more have their titles in the Ladbrokes lobby. Let’s discuss some of the main categories:
This is the first category in the Ladbrokes casino section, and it features both new and exclusive reels. The Slingo titles are also featured here as well. We were impressed by the range of themes Ladbrokes’ slots offer UK players, from classic to Egyptian, sweet, animal, gems & coins, and more.
A particular highlight is the Rapid Fire Jackpot – a unique collection of progressive jackpots. It houses thrilling slots with thousands of pounds available to potentially win. Clearly, Ladbrokes has one of the best slot casino games in the United Kingdom.
We tried out one of the in-demand slots, The Goonies Megaways, and it ran smoothly on mobile and PC. The game has 15625x winning ways, an impressive multi-level jackpot, and a mystery wheel bonus.
Moving on to the table games, we found all the classics — roulette, blackjack, baccarat, and poker. However, Ladbrokes appears to have more roulette than other titles. Therefore, UK players who are fans of the little wheel game will love the online casino.
Some standout games were the Ladbrokes Roulette Pro and Ladbrokes Blackjack Pro. We call them stand out because they’re exclusive and unavailable at other British online casinos.
For our test, we went for Quantum Roulette Instant Play by Playtech. Again, the experience was smooth since every feature was well-optimised. We must also mention that the game has some cool animations.
The Ladbrokes live dealer section also doesn’t lack any major game type. British players looking for real-time blackjack, roulette, baccarat, or poker can count on this casino to deliver. Additionally, there are live game shows, dice, bingo, and lotto.
Most Ladbrokes’ live casino games are from Evolution and Pragmatic Play. As such, we weren’t surprised by the top quality. Like the regular Tables section, there are also exclusive titles in this category, including Ladbrokes Blackjack 1 and Ladbrokes Roulette.
To confirm whether Ladbrokes has one of the best live casinos, we launched and tested Lightning Blackjack. Evolution did a great job, with a clearly laid-out table and interesting background with multipliers. The female dealer was jovial, too. On Ladbrokes’ part, we applaud the fact that the stream ran effortlessly without any lag.
With 30+ sports, Ladbrokes has thousands of events for UK bettors to stake on. The top categories on the site are football, horse racing, and greyhounds. However, there are others, such as basketball, boxing, volleyball, cricket, darts, and eSports.
From our calculations, the odds are quite competitive. The margins are within 5% to 6.5% for football, which means payouts of 93.5% to 95%. Bettors can expect a similar range for horse racing and greyhounds.
Ladbrokes makes wagering easier with tools such as the bet builder and in-depth stats. Also, there’s the in-play section where punters can not only bet while events are ongoing but also watch them live.
We found it innovative that the bookmaker has a seperate Watch Live section. That way, it’s easier to filter the active games to know those that are specifically available to stream.
Placing a bet is straightforward, as the events pile up on the slip after clicking odds. Notably, Ladbrokes allows UK bettors to stake on single games within an Acca or set a single wager for all picks. Plus, we have nothing but applause for the bet limit. Punters can stake as little as £0.01.
Ladbrokes makes mobile gaming and betting easy for British gamblers with separate sports and casino apps. Whether on iPhone or iOS, there are two applications to install. Here’s a rundown of the application's key details:
The Ladbrokes UK app maintains the same design as the mobile site. However, users get much faster speed. A highlight of the mobile interface is the bottom menu, which changes in the sports and casino sections. Here’s how it appears for sports betting:
Evidently, the bottom menu makes it easy to access the bet slip, live markets, and casino. For In-Play, here’s how the interface looks like:
Upon switching to the casino, things change a bit:
As the image shows, Ladbrokes still makes it easy to return to the sports section with a single tap. Also, it’s clear the design is well responsive and optimised to fit smaller screens. With this, it’s no surprise we rate the Ladbrokes app high.
Gamblers who are particular about mobile betting can check out our guide on the best mobile apps in the UK for casino and sports betting.
Since Ladbrokes is licenced by the UKGC, we expected the platform to feature reliable responsible gaming tools. It didn’t disappoint. UK players and bettors who sign up on the site have access to the following:
We commend the fact that these options are available via account settings. As such, there’s no need to contact customer support to activate them. Furthermore, Ladbrokes provides links for UK gamblers to get professional help from GamStop.
At Ladbrokes UK, help is available via multiple channels, including :
We commend the range, most especially the phone number. Based on our test, the service team is available 24/7. They respond to queries promptly via phone and live chat, but email can take a few hours. Also, to use live chat, bettors and players must log in into their accounts.
Away from the direct contact options, Ladbrokes has a rich help centre. Users who use it will find guides on account management, deposits, withdrawals, casino, sports, safer gambling, and more.
Bonus | 9 |
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Customer support | 9 |
Payment methods | 8 |
Licensing safety | 10 |
Design & usability | 8 |
Overall | 9 |
Ladbrokes’ reputation and long history put it in the spotlight in the United Kingdom. However, the operator has many impressive offerings to show it merits its accolades. The range of sports and casino games is extensive, and there are several quality bonuses to claim. Additionally, Ladbrokes makes it easy for UK gamblers to stake from anywhere with dedicated apps.
The main drawback based on our review is the relatively limited withdrawal methods. However, this is manageable since the available options are secure, and there are super quick channels like VISA Fast Funds. What matters is that users can cash out potential winnings with ease. Overall, we can fully recommend Ladbrokes for online sports betting and casino gaming in the United Kingdom.
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