Launched in 2022, Luckland is a new sports betting operator in the UK. The brand has a well-established betting website operated by AG Communications — a casino network company operating more than sixty casinos, including Regent Casino, Plaza Royal Casino and Mr Play.
This latest addition to UK sports betting operators is licensed and regulated by the United Kingdom Gambling Commission, making it a haven for punters looking to bet on various sporting events. The site's layout borrows similarities with sister sports and casino betting sites run by AG communications in the UK.
In this Luckland sports betting review, we explore the various sports available for betting, the markets, betting margins and any other special features that make this bookmaker a worthy consideration for UK punters.
The Luckland sportsbook is filled with exciting popular betting markets that encompass all the professional sports around the world. Whether it's football, horse racing, greyhound racing or even e-sports, Luckland has you covered.
The bookie’s extensive list of markets also comes with unique betting features likely to win over any serious bettor. All these features, such as ad-free bets, cash out, and betting accumulators, make betting on Luckland a lot more fun and rewarding.
The Luckland sportsbook accounts can be topped up using various payment methods that include all the popular ones — more details are provided further in the review. The bonuses and other betting promotions availed by Luckland make this sports betting platform one of the most lucrative in the UK betting space.
Let’s find out more.
Although Luckland just entered the UK betting market, it has made huge strides in competing for a share of this market. This is evidenced by the multiple sports events available for punters to bet on. The over 30 sports available on Luckland comprise all the major leagues and teams worldwide.
Here are some of the sports on offer:
The esports you can bet on include the popular League of Legends and Dota 2.
If you are a fan of other betting platforms operated by AG Communications, you’re sure to fall in love with what Luckland offers in terms of markets. The sportsbook can be easily navigated and bets placed without much hassle.
Offering horse racing and greyhound racing markets after launching is one of this bookie’s biggest selling points. The selection on offer, especially for horse racing, may not be as extensive as you may witness on well-established platforms, but it’s still an amazing offer.
Unsurprisingly, Luckland has not taken chances with its market offers when it comes to football betting. There are over 500 markets to pick from across all the major and obscure leagues. You can stick to the popular 3-way, 2-way, goals total, first half/second half bets, corners, cards, player special, and various forms of handicap, among others.
Whether you’re betting on the EPL, the Spanish La Liga, Italy’s Seria A, the German Bundesliga or the French Ligue 1, Luckland will offer you plenty of betting markets to ensure you got options.
Luckland also has special markets such as a winner of upcoming elections or Academy Film Awards such as Grammys.
Other sports, such as tennis, basketball, and volleyball, draw parallels from the football markets. You can wager on the outright winner, total score, handicap, and bookings.
In-play betting is also available on Luckland. The new sports bookie currently offers most of the features available in normal betting events, such as cashing out. However, not all live markets have this offer — only ones with a green dollar icon allow you to cash out.
The live betting feature has a clear and straightforward interface that makes navigating and sifting through the available live markets easy. However, Luckland could improve this by offering some match statistics, as is common on the more established websites.
If you wish to follow live sports events as you enjoy your betting experience, you’ll be disappointed to learn that Luckland does not provide live streaming services.
Luckland, as a relatively new bookie in the betting industry, is doing everything possible to woe customers. One of the ways they’re achieving this is by offering customers the option to cash out their bets. The cash-out option is available in many sports and leagues in football events.
The cash-out option lets you get a fraction of your staked amount if you feel that your wager is likely to lose. Cashout requires you to watch how an event plays out before going for it. Even better, you can then reuse the cash-out monies to wage on another event.
When betting on Luckland, punters need to be careful and take note of the limits. This will ensure you don’t run into unnecessary inconveniences.
Their first betting limit is on the amount you can deposit and place a bet with. Like most other sports bookmakers in the UK, Luckland has a minimum deposit of £10. This is also the lowest amount you can withdraw from your Luckland account.
Interestingly, this betting operator has set the minimum stake at just £0.10, which is much lesser than the industry average of £1. This signifies that you can place as many bets as you wish by staking with the least amount allowed just with your minimum deposit.
The other limit you need to heed as a punter on Luckland is the maximum possible winning. According to the bookie's betting rules, bettors will have their maximum winnings per single bet slip capped at £90,000. Thus, you can not wager a £100 on total odds of 1000 because then you’ll have to forfeit the surplus of £10,000.
So your best option would be to eliminate riskier outcomes from your bet slip or save some of your money by reducing the wager.
As a punter, the first thing you want to look out for when joining a new betting platform is the bonuses and free bet offers. It’s common practice for bookmakers to offer sports bettors a free bet when they register for the first time on their platforms. Luckland is no different.
The bookie offers a ‘bet and get’ free bet offer format whereby new account holders are encouraged to deposit and bet £15 for a chance to win a free bet worth £10.
To ensure you don’t miss out on this offer, we have combed through the website to give you the terms and conditions tied to this offer.
What’s in store for existing Luckland customers? Well, most betting operators use other forms of betting offers to retain existing customers. Luckland has a few of those in offer as well. However, the most notable betting promotion is their combo bet winning boost.
This offer is applicable to accumulator bets with at least 4 selections with odds of 1.50 or more. The boost starts at 4% and can go up to 77% for 15 selections. In other words, the higher the number of selections in the accumulator bet, the greater the boost.
Although Luckland does not offer the Best Odds Guaranteed feature, our research shows that their odds are actually among the highest in the market in various sports events. Looking at the odds offered for EPL matches, for instance, we found that Luckland offered the joint best price in 5 out of 10 games. This speaks volumes for a platform that has been operational for barely 4 months as of this writing.
Impressively, besides the high football odds, Luckland’s day-to-day horse racing markets were also priced favourably. The standout for this category was the Ante-Post offer — punters were offered the best odds across the whole selection of bookies.
You can view odds on this site in decimal or fractional format, whichever you’re familiar with.
Having multiple payment options is always a welcome feature for punters. While the list of payment methods accepted by Luckland is pretty solid, it is not as comprehensive as you’d find in other established platforms.
However, it allows debit cards such as VISA and MasterCard. Other payment methods accepted for deposits and withdrawals include:
All deposits made except for wire transfers will reflect instantly in your account. However, the withdrawal times will vary depending on your payment method of choice.
Debit cards take the longest duration, with the site warning customers that they may have to wait for up to 6 days. However, in our experience, it takes about 2 days for withdrawn winnings to reflect in your account. The e-wallets like PayPal have the shortest withdrawal period ranging from a couple of hours to a maximum of 2 days.
Luckily, as a UK punter, there’s a high chance your ideal payment method is among those accepted by Luckland. It is likely they’ll add more payment methods to this list.
Betting fans love the convenience of betting on the go. Unfortunately, Luckland does not have any sports betting apps. The good news is that it has a mobile optimised website version that allows users to still enjoy the comfort and convenience of betting on their mobile phones.
The layout of the mobile version of the website is easy to navigate, thus allowing you to make deposits and place bets hassle-free. The top page of the mobile version has quick links that direct you to the sportsbook from where you can start betting. The icons for each sport show how many games are currently on offer allowing you to explore these events with a simple touch.
The betting slip and homepage can also be easily accessed via the bottom bar of the screen. These features make the Luckland site easy to use on a mobile browser for both new and experienced punters.
Betting is a popular activity in the UK, making streamlined customer service a must-have for any betting platform looking to grow in the region. Punters want their queries and issues handled promptly.
That said, online betting fans in the UK will feel hard done since Luckland does not offer 24/7 customer support. Instead, the betting operator is only available to attend to customers between 08:00 CET to 00:00 CET every day of the week.
Customers can reach the customer care representatives through the following channels:
If you have general queries, you can start by looking at the site’s FAQ section.