Privacy Policy for Online Gambling in the UK (2024)

On this page, we will tell you about the BettingGuide UK Privacy Policy including the use of data collected by us in relation to your use of Our Website.

Privacy Policy

1.   Introduction

This privacy policy describes how we handle personal information and all the data that you provide to us that makes it possible to manage your relationship with BettingGuide.com. All the information that you provide to us, or in the alternative, data in our custody relating to you shall be managed in the manner stipulated under this Privacy Policy. You may seek more information from our website (the "Website"), call our representative or in any other way.

 By accepting the privacy policy, you agree that you understand and give consent to the utilization and disclosure of your personal information as set out in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, kindly do not use the Website or else provide us with any of your personal information.

The data and information collected are used to improve and enhance our Services. Please note that the information and data shall not be shared or used with any third party or anyone except as provided for in this Privacy Policy. We reserve the right to share the data with third parties or other relevant authorities, customers’ personal data if obligatory or required in the course of any legal investigation.

Please read this Policy carefully and ensure that you understand it. If you do not agree with our policies, your choice is not to use this Website. By accessing this Website, you are deemed to agree to this Policy. You will be required to read and accept this Policy when accessing this website or sharing. If you do not accept and agree with this Policy, you must stop using this Website immediately.

2.   Changes to This Privacy Policy

We continuously update our Privacy Policy from time to time when we make changes to the website. We, therefore, advise you to review this page occasionally for any changes. We will share notifications with you of any changes by posting the new Privacy Policy on this page.

Kindly note that we may not enforce material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy or otherwise do not accept the changes within the time period, we may not be able to continue to provide some or all products and services.

3.   Definitions

In this Privacy Policy, the following terms shall be interpreted as per the following meanings:

“Cookie/s” means a small text file placed on your computer or device by our site when you visit certain parts of our website and/or when you use certain features of Our Site.

“Our Site” or "Website" means this Website/s, BettingGuide UK, Bettingguide, https://bettingguide.com/uk/ or any derivative or replacement thereof any other website made available by us or the Data Processor in connection with or for purposes of accessing the services and products offered by the Company or the Data Processor from time to time;

“Personal data” means any information relating to an identified or identifiable natural person. It can include obvious identifiers like your name but also identification numbers, location, online identifiers and/or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person;

“GDPR” means the General Data Protection Regulation 2016/679 of the European Union;

4.   Your Personal Data Rights

The Protection of Personal Information Act, No. 4 of 2013 (“POPI”), which was enacted and came into effect on 27th November 2013, provides that you have a number of rights with respect to the protection of the privacy of your personal information (“personal information” includes, without being limited to, information relating to your race, gender, sex, age, ID Number, telephone number, physical and email address, language and personal opinions or preferences).

Additionally, POPI (The Act) stipulates that you have the following rights:

  • The right to be informed if someone is collecting your personal information;
  • The right of access to your personal information held by another party, and to require such personal information to be corrected or destroyed;
  • The right to object to your personal information being processed;
  • The right to withdraw consent previously given for the processing of your personal information;
  • The right to be informed if any of your personal information held by a third party has been accessed by an unauthorized person.

5.   What Data Do We Collect?

We gather the following information:

  1. Your Name including the first name, maiden name, last name, username, or similar identifier. We collect and save names when a customer sends in a review or contacts us in the provided channels of communication.
  2. Your Email that is collected and saved, so we can contact the person of interest to answer events/questions from reviews or similar.
  3. Compary uses the external services Google Analytics (to obtain statistics on the number of users and user behaviour) and Cloudflare (to improve the security and performance of the service). Even these external services can cause "cookie files" to be saved on the user's device. For more information about what data these service providers save, refer to the respective service provider's personal data policy. Compary undertakes not to share data with external service providers if the data can be used to identify a user.
  4. Compary uses affiliate links to our commercial partners at BettingGuide. When you click on an affiliate link, anonymized cookies are saved on your computer, which enables our commission from our partners. We do this in order to continue to offer our services free of charge.
  5. You can at any time choose to remove cookies from your browser.

6.   Where and How We Store Your Data

We only keep your data for as long as we need to in order to use it as described above in section 5, and/or for as long as we have your permission to keep it. In any event, we will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it.

Some or all of your data may be stored in the UK. You are deemed to accept and agree to this by using Our Site and submitting information to us. If we do store or transfer data outside the UK, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be in the UK or within the EEA and under the GDPR and the POPI. Such steps may include, but not be limited to, the use of legally binding contractual terms between us and any third parties we engage in the use of the EU-approved Model Contractual Arrangements. We have put in place the following safeguards to protect your data:

6.1. Model clauses agreed and approved by the EU

6.2. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality;

6.3. Contractual clauses that stipulate specific controls aligned with our internal policies;

6.4. Security and Data Protection notification with set Service Level Agreements;

6.5. Right to Audit;

6.6. Designation of a data protection officer; and

6.7. Continuous Improvement project of all security controls.

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Website. Any transmission is at your own risk and you are advised to take suitable precautions when transmitting to us data via the internet. Once we have received your information, we will use strict procedures and security features to prevent unauthorized access.

Information security is of great importance to us, and to protect your data, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure data collected through Our Site.

7.   Data Transfer Outside The EEA

We will only transfer your Personal Data outside of the EEA where:

  • You have given your explicit consent, or
  • It is necessary for us to set up or fulfil a contract you have entered into with us; or
  • To comply with a legal duty or obligation

If we do transfer your Personal Data outside of the EEA, within the group or to our business partners, we will take measures to ensure it is protected to the same standards as it would be within the EEA by relying on one of the following:

  • The country that is receiving your Personal Data has been found by the European Commission to offer the same level of protection as the EEA. More information can be found on the European Commission Justice website.
  • We will use contracts that require the recipient to protect your Personal Data to the same standards as it would be within the EEA
  • Standard contractual clauses or binding corporate rules or any other acceptable method that ensures the protection of your personal information to the standard required within the EEA.

In some instances, we may be compelled by law to disclose your Personal Data to a third party and may have limited control over how it is protected by that party.

8. Personal information

BettingGuide UK recognizes that your privacy is important to you and that you care about how your information is used and shared online. We value and respect the privacy of everyone who visits our website and will only gather and use information in ways that are beneficial to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to our use of any and all data collected by us in relation to your use of Our Website. This Policy aims to give you information on how BettingGuide UK collects and processes your personal data through your use of this Website, including any data you may provide through this Website.

This Website is not for minors or/and children under 18 years of age. No one under the age of 18 may provide any information to or on this Website and we do not knowingly collect personal information from children under 18 years.

If you are under 18, do not use or provide any information on this Website or on or through any of its features, provide any information about yourself to us, including your name, address, telephone number, e-mail address, or any screen name or username you may use.

If we learn we have collected or received personal information from a child under 18 years old without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].

9. Who we are

Compary AB (556955-1004) is based in Gothenburg and is responsible for all personal information. Compary's business is primarily to own and manage comparison portals on the Internet. Compary AB can be contacted by email; [email protected]. Address for Company: Stora Badhusgatan 20, 411 21 Göteborg.

10. IP address

For every device connected to the Internet, it is automatically assigned a number referred to as an Internet protocol (IP) address. These digits are usually assigned based on geographical regions. An IP address can often be used to identify the location from which a device is connecting to the Internet. The user's IP address is saved to identify and block users whose behaviour constitutes a security risk.

11. Cookies, IP Address and Customer Information

BettingGuide UK collects browser and cookie information when you first navigate to our website. We use cookies to customize your user experience and for your ease of access. Some cookies will remember your username and password, or remember your language preferences, etc.

Cookies also then record other pages visited and content viewed before and after you use our services. The "cookie file" cannot be used to reveal the user's personal data. You have the option to prevent "cookie files" from being saved on your device by correcting your browser's security settings. Please note, however, that "cookie files" are a necessary condition for this service, like most other services, to function. Kindly note that if you disable or refuse cookies, some parts of Our Website may become inaccessible or not function properly.

Further to above, once you start to enjoy using our Services, and in order for us to provide you with the services and information you are looking for, or to comply with a legal obligation, or in our or your legitimate interest, we will collect other types of information including the IP address and browser type; device information; your betting, gaming, queries and account transactions; chat transcripts, email correspondence; social media details and other information derived from publicly available sources and third-party sources.

We will also use the personal data we collect to personalize our offering to you and as part of our risk management services and will also use some of your personal data (email address and username only), to provide you with a facility to share your customer experience in furtherance of our legitimate interests.

12. Computer Safety

All personal data that is saved on the service's servers is encrypted with a security level that is sufficient to guarantee unreadability if an intrusion occurs and information comes to an unauthorized party. All communication between the user and the service takes place with an encrypted connection.

Compary works continuously to identify and fix security flaws. Compary undertakes to provide information about security flaws that may have resulted in unauthorized access to personal data.

13. Saved Data

The personal data stored on the service's servers are deleted no later than the time specified below.

13.1    Email address: One (1) year after registration, unless the registered person approves that the information is saved for longer.

13.2    Phone number: One (1) year after registration, unless the registered person approves that the information is saved for a longer period.

13.3    Data used for statistical purposes can be saved without a time limit provided that the user cannot be identified through the data.

14. What Happens If Our Business Changes Hands?

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. We may seek to acquire other businesses or merge with them. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred or merged, along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the data for the purposes for which it was originally collected by us.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

15. Contacting Us

If you have any questions about Our Site or this Policy, please contact Us directly by email at [email protected]; or by post at Stora Badhusgatan 20, 411 21 Göteborg. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under section 13, above).