Best Betting Sites in New Zealand (2024)

Bet365 has a reputation as one of the best betting sites in the world and it's our personal favourite in New Zealand too. Holding licences from both the UK Gambling Commission (UKGC) and the Gibraltar Gambling Commissioner (GGC), punters can rest easy knowing that the bookmaker has been put through rigorous tests.

The sportsbook is simply fantastic thanks to innovative features, great promotions, impeccable coverage and live streaming. In particular, we are huge fans of bet365's bet builder tool as it takes betting to a new level, enabling punters to not just build the bets themselves but also to maximise the odds.

Bet365's betting margin - essentially the fee that a bookmaker charges for letting you place a bet - is among the best in the industry with an average of 5.37%. Add the many great promotions to this equation, such as the 2UP early payout, it's obvious why bet365 has finished at the top of this list.

As the only New Zealand-licensed betting site, it's understandable why so many Kiwi punters have opted to go with TAB. Security should always be the priority, after all, but this certainly isn't the sole reason for the bookmaker's online rise in recent years. Backed by the betting giant Entain, there is a lot to like.

In particular, TAB shines with its horse racing section as meetings from all over the world are available to bet on. The main feature, however, is without a doubt the live streaming as punters can follow the action with ease. Not to mention the promotions for the sport, such as odds boosts and acca insurance.

Betting margins are not that important when it comes to horse racing, of course, but we still calculated the average based on a football game. The result was 5.96% and that confirms TAB's status as a fair bookmaker, while the New Zealand-license isn't the only thing to like about it.

Rugby is the national sport of New Zealand, as most of you will know already, and there is thus a certain pressure on betting sites to deliver with their rugby offering. Bet365 has passed the challenge with flying colours, strengthening its position in the country where it operates under its GGC licence.

The market depth is very impressive and games from all over the world are offered, which is a good start indeed. The bookmaker is also one of the few with promotions for the sport, offering an early payout for Rugby Union if the backed team goes up by 15 points, as well as an extra-time chance (keeping the bets alive).

Live is also offered for some of the games, while our test showed an average betting margin of 5.37%. There is nothing to dislike about bet365 and its offering for Rugby Union and Rugby League, in other words, living up to the hot betting demand for the sport in New Zealand.

BetVictor is another UK giant that has entered New Zealand, as well as other markets, as it holds licences from the Gibraltar Gambling Commissioner and the UKGC. The parent company, BV Gaming, has also partnered up with several well-known brands such as Parimatch overseas, so there is little doubt about the security here.

The stand-out sport of BetVictor's sportsbook is without a doubt football, which has grown in popularity in New Zealand recently. Leagues from all over the world are available, the market depth is great and there is also a nice bet builder tool. You cannot ask for much more, even if there could be more promotions aside from the Loyalty Club.

BetVictor's betting margins, as tested on football games, came in at an average of 6.06% and that is a respectable score. It remains to be seen if the bookie will add live streaming to its repertoire in the future, as that would truly make it the perfect place for betting on football in New Zealand.

LeoVegas operates under its MGA licence in New Zealand, but it's also worth noting that it passed the UKGC's tests in the UK. As such, safety will not be an issue for Kiwi punters and while the bookmaker is mainly known for the casino side of things, Kambi being the provider of the sportsbook is a big plus.

Many different sports can be found and the market depth is surprisingly good across these, while there are also 'modern' features including a bet builder tool. LeoVegas' main strength, however, is the betting margin as our test showed an average of just 4.12% (!). This is the lowest score we have seen in New Zealand.

As such, the best-value odds can often be found on LeoVegas and could be worth signing up just for that. If you are a punter who likes to bet low amounts for relatively low potential winnings, using a bookie with good margins could make a big difference in the long run. LeoVegas can indeed help with this.

As mentioned above, bet365 holds a licence from the GGC as well as the UKGC, with the former being the one concerning New Zealand punters. In addition to an impressive sportsbook overall, with a particular shout for its rugby offering, there is another thing that makes bet365 stand out: live streaming.

The bookmaker was one of the first to introduce live streaming of sports events and these days, the list of events covered is extensive. The quality isn't as good as TV broadcasters, of course, but it still gives punters a chance to follow the action live without having to pay a lot of money every month for a subscription.

It also helps elevate the live betting experience, which shouldn't be forgotten. As an honourable mention, TAB is also really good at covering horse racing meetings and these are available to watch completely for free. You can even watch most of the streams without creating an account, which is really nice.

As far as security and licence power go, TAB comes out on top thanks to the monopoly situation in New Zealand. One can certainly understand why a Kiwi punter would prefer to sign up for this bookmaker rather than a foreign one, even if many of the latter also follow strict regulations.

Having said that, TAB wouldn't be as popular among punters if the sportsbook offering was poor, so the site deserves some praise in that sense. The gambling giant Entain, which is behind brands such as Coral and Ladbrokes, is partnered with TAB and that has certainly helped with the aforementioned.

Taking the promotions and betting margins into account as well, it will be difficult for some bookies to compete with TAB. On the other hand, with welcome offers increasing in popularity as well, Kiwi punters are bound to broaden their horizons by signing up for foreign betting sites as well.