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888Sport UK Review (2021)
A few years ago, 888 launched its online sportsbook and it has been a smash hit, with a vast array of markets and solid odds ensuring it is one of the best sites out there right now. At 888sport, users can pick from around 28 different sports, meaning almost everything a sports fan might want to bet on is covered. There are also politics and novelty bets to go for as well.
Esports and virtual sports betting have both been getting a lot more popular in recent times and they are both covered to a decent depth at the 888 sportsbooks too. Esports markets are focused on around four different games - Call of Duty, Dota 2, League of Legends and CS:GO, but this selection is likely to be expanded in the weeks and months to come.
On the virtuals side, 888sport has this section incorporated in the 888casino, rather than at 888sport. While most rivals have a basic virtuals offering, 888 has virtual games on everything from darts to trotting, as well as the more obvious picks like football, horses, cricket and tennis.
Live betting is a core part of the 888sport offering, with the site also hosting a handy schedule that can be useful to check out to see what events are coming up. Live markets are very deep for top sports like football, basketball, and golf adding to the feeling that 888sport is a market leader in its field.
Action from every racecourse and greyhound track in Britain and Ireland can be live-streamed through an account with 888sport, while some football, tennis and basketball are offered too.
888sport App Review
Thousands of markets are available on the 888sport betting app, which is a must for the company's customers who want the fastest way to place wagers while out and about.
The 888sport app works smoothly and features all the same sports and markets as this betting brand's main website, including esports markets, which are growing fast in popularity.
Every single UK horse race also features the best odds guaranteed, which is a big tick in the box for racing fans who want to be sure they are getting great value from prices on their favourite sport.
Price boosts are also offered through the app, which has functions like cash out to enable players to lock in a profit from their wagers.
Football fans can also use heat maps and in-play stats on the app to decide what to bet on in-play when matches are underway.
There is no doubt the 888sport app is up there with the best around in this part of the industry.
As one of the biggest betting brands in the world, 888Sport is a very popular choice for fans of everything from poker and bingo to casino games and online sports betting.
One of the oldest casino sites in the world, 888Casino has gradually added even more gambling products to ensure an account with the company provides a wide range of betting options.
The history of the 888 betting brand goes all the way back to 1997. The company was one of the first to launch an online casino, which was very rare at the end of the 20th century.
Initially launching under the name Casino-on-Net, brothers Aaron and Avi Shaked set up the company with their business partners, who are also brothers, Ron and Shay Ben-Yitzhaq.
The two pairs of brothers had great success with their casino site, which was rebranded to 888casino in 2010. This ensured that all of the 888 brands were given a uniform style.
One of the major achievements of the company was when it became the first firm to be exclusively online gambling that was licensed by any US jurisdiction. This happened when the Nevada Gaming Commission rubber-stamped 888's application for a license in 2013.
888 has also gone into business with Caesars Entertainment Corporation to provide online gambling options in United States markets such as New Jersey, where such sites are legal.
888's online poker room was launched in July 2002 and its sports betting brand was launched in March 2008. 888 has snapped up a range of bingo sites over the years, such as Wink Bingo, Posh Bingo and Tasty Bingo. A female-targeted brand, 888ladies, later followed from the firm.
Various awards have been won by 888 over the years. The company was named Casino Operator of the Year at the Gaming Intelligence Awards in 2019, with the same prize going to 888 at the eGR Operator Awards that took place in the same year.
Like a lot of betting brands that operate primarily through the internet these days, 888 has used various sports sponsorships to boost brand recognition. Among the events to have been sponsored by 888 over the years was the 2013 World Seniors Championship in snooker.
The parent company that runs the 888 brands is called 888 Holdings and this firm is listed on the London Stock Exchange, though its headquarters are located in Gibraltar, an industry hotbed.
888 Security and Regulation
Security and regulation are key for a lot of players nowadays, so how does 888Sport stack up here?
The company's services in the UK are licensed and regulated by the Great Britain Gambling Commission. In Ireland, 888's range of online gambling products are licensed and regulated by Ireland's Revenue Commissioners. For European Single Market member states, 888 has a license from the Malta Gaming Authority, which is respected all over the world.
On the security side, 888 promises that its software is all spyware and malware-free, so users should not have any qualms about downloading it onto their devices. RSA public/private key encryption technology is also used across 888's betting sites to protect the data of users.
Games at 888 using a trusted Random Number Generator (RNG) to ensure fair play. Internationally respected and distinguished independent auditors are used by the company to regularly monitor the payout percentages of all the 888 games that are available for account holders to play.
In a statement on its website, 888 also says that the company is "committed to a proactive policy of corporate and social responsibility that reflects the high professional and ethical standards we have set for ourselves".