It feels like BetMGM has been operating in the UK for years, but it was actually launched as recently as the summer of 2023. Founded in 2017 by MGM Resorts International, in collaboration with gambling giants Entain, the site made its way to the UK later on and partnered up with another MGM-owned brand: LeoVegas.
This means that BetMGM has quite a few sister sites in the UK, obviously including LeoVegas - which is more casino-oriented - and also BetUK, which is more sports-focused. All three bookies have several similarities, but we will also delve into the differences and why punters might want to sign up for all of them.
BetMGM's rise has been phenomenal to watch. I only really became aware of the bookmaker in December 2023, at which point MGM had really ramped up the advertising. However, I didn't actually try the site for a few months, and when I did, I could see why the site had such a positive impression on punters.
When browsing through the new betting sites in the UK, I prefer more 'all-round' sites and BetMGM certainly offers that. Not only does it have a fantastic sportsbook but it also has a nice casino area., Furthermore, the Golden Goals promotion alongside others like the daily profit boost gives existing customers a reason to stick around.
Below, we outline the key features of BetMGM's sister sites and what makes them different from the American-owned brand, seeing as the sportsbooks are largely identical.
If customers are looking for the American bookmaker's casino experience, putting LeoVegas forward is a no-brainer. The site is also owned by MGM Resorts, so the casino background is there automatically. Indeed, there is a clear focus on this area and anyone who decides to sign up will understand this.
When on the site or app, the standard and 'live' casino options are highlighted and with more than 2,000 different games available for customers, there is an extensive choice for anyone. LeoVegas also offer a sportsbook, but it certainly isn't as comprehensive as other options on the market.
Just like LeoVegas, BetUK has a very clear focus but this time, it is the sports side of things. The site offers a nice sportsbook but as expected, there is little that separates it from its sister sites.
However, we are big fans of the 'ACCA Club' promotion which is offered online and when using the app. Customers can place a maximum bet of £500 on a three (or more) selection accumulator, and receive up to 200% extra on their winnings.
Whilst there is a winning cap, so to speak, it is set at £200,000 per boost and this means some decent money can be made regardless. Furthermore, having that high of a cap is a good sign as some bookmakers tend to restrict similar promotions heavily.
Punters who decide to sign up on the site can claim a generous £30 in free bets with the welcome offer, so this is a big reason to create an account. Whether it can be a permanent 'betting home' depends on the punter, to be honest, but there is a lot to like given the LeoVegas-backing.
Below, we have collected the sign-up offers and welcome bonuses that are offered by BetMGM's sister sites.
Operator | Welcome offer | Bonus code | See Offer | |
---|---|---|---|---|
| Welcome offer Bet £10 Get £30 in Free Bets | No code required | See Offer | T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. |
| Welcome offer Up to £100 extra winnings on first bet with 100% profit boost | No code required | See Offer | New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. Full T&Cs apply. 18+. |
| Welcome offer Deposit and Wager £10 Get 50 Wager Free Spins | No code required | See Offer | New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. |
Accredited football journalist with a focus on Italian football, working for the likes of SempreMilan and Serie A Total. As an avid punter, I enjoy browsing sportsbooks for the best-value bets.