William Hill is one of the industry's most reputable bookmakers, and there are several reasons for this. Formed in 1934, it has been at the forefront of the market and was one of the first to tackle online betting, which it has done very successfully. Since being taken over by Evoke plc in 2022, the bookmaker has only continued to rise, much to the delight of the new owners.
Evoke plc does have other bookmakers under its umbrella, but unfortunately, they are not at the same level as their crown jewel. In any case, we will go through these below and explain why they aren't worth signing up for. In addition, we will take a look at some good William Hill alternatives that UK punters should consider.
As bookmakers go, William Hill is one of my favourites. It impresses on multiple fronts, and it has truly gotten better with time. Across the website and the app, the betting experience is enjoyable and accessible. Furthermore, a great sportsbook is offered, which only bolsters William Hill's arsenal.
When looking for a 'regular' bookmaker to use, I feel that William Hill has everything needed to be the main port of call so to speak, but this has probably been the case since before Evoke plc became the owner of the bookmaker.
Below, we outline the key features of William Hill's sister sites and what makes them different from the main site.
Whilst 888Sports is definitely a known bookmaker, it is not as reputable as its sister site and there is good reason for this. In our experience of using the website, it was not as smooth as William Hill's.
This was, unfortunately, not the only disparity between the two bookmakers. The promotions on offer at 888Sports were not at the same level of generosity, and different areas were not easily accessible, which is rather disappointing.
With 888Sports, there is certainly a gap. However, between William Hill and Mr Green, there are miles. Firstly, there is no sportsbook available for UK customers, which is already a massive downside considering how big of a factor this is for most customers.
However, the casino area of the bookmaker is not levels ahead of William Hill's - as may be expected for a bookmaker with no sportsbook - so there are seemingly no upsides to joining.
Below, we take a look at the best alternatives to William Hill in the UK, picking three bookies that we really like.
For UK customers, there are few bookies, if any, seen as better than Bet365. The bookmaker excels in several departments, from a fantastic bet £10 and get £50 offer and a great range of markets of the sportsbook.
Furthermore, the experience when using the site or app of the bookmaker is very good, the interface is very nice and was recently updated, which is a positive thing for multiple reasons. Not to mention that streaming, as for some sports on William Hill, is widely available.
If customers are looking for a bookmaker with a strong casino platform then they should look no further than Lottoland. Whilst it does not have the sportsbook to compete with William Hill, it certainly competes thanks to the casino and lottery areas.
Lottoland boasts a wide variety of slots, table and lottery games, and with the lowest deposit and withdrawal amount that we have seen for a betting site, it is certainly worth signing up. Indeed, you can deposit just £1 on the site and that even goes for Apple Pay.
Betfred offers another viable alternative to William Hill. It serves as another duo bookmaker, where the sports and casino areas are as good as each other, which is a huge strength for Betfred.
Furthermore, there are some fantastic sign-up offers available for new customers, and with it being rated highly in our review, we would recommend signing up if you do not have an account already.
Below, we have collected the sign-up offers and welcome bonuses that are offered by William Hill's sister sites.
Operator | Welcome offer | Bonus code | See Offer | |
---|---|---|---|---|
| Welcome offer Bet £10 Get £50 in Free Bets | No code required | See Offer | New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 500% of that amount in Bet Credits up to £50*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. |
| Welcome offer Bet £10, Get £10 Free Bet | No code required | See Offer | 18+. Opt-in required. New sports customers only. Deposit £10 with a debit card via the promo page. Stake £10 with minimum odds of 1/1 (2.0) and get a £10 free bet if your first bet loses. Max £10 free bet. Sportsbook only. Free bet valid for 7 days. Full terms apply #ad BeGambleAware |
| Welcome offer Bet £10 Get £50 in Free Bets | BETFRED50 | See Offer | New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. |
Accredited football journalist with a focus on Italian football, working for the likes of SempreMilan and Serie A Total. As an avid punter, I enjoy browsing sportsbooks for the best-value bets.