Unibet was founded in 1997 just as online betting was becoming a prominent way of doing things for punters. The founder Anders Ström also formed the bookie Kwiff later which has had varying successes, so he certainly knows how to create a betting brand.
The betting site scores highly in our list of the best UK betting sites and this is a view that most punters shared. The owners, the Kindred Group, are surely very pleased about this and it makes sense why some punters might look for sister sites. Indeed, there are a few sister sites, but none that are focused on sports.
Nevertheless, Unibet's sportsbook is provided by Kambi - which is a subsidiary of Kindred Group - and other betting sites also use the same sportsbook, so this is how we can look at the similarities.
Unibet is a market leader in the UK for a good reason, customers can benefit from one of the best sign-up deals on the market, and after that point, there is still a lot to be impressed by on the site and website.
The site and app are both very easy to navigate, making the Unibet experience a lot nicer, and this is then supported by a sportsbook which is great above all for football and horse racing markets. As expected, this experience was similar when using other Kambi bookmakers, so let's take a look at some of these.
As touched on in the introduction, Unibet implements the Kambi sportsbook and it's not the only bookmaker to do so. During the summer of 2024, LiveScore Bet and its sister site Virgin Bet became the latest to introduce Kambi's sportsbook, joining BetMGM, BetUK and LeoVegas in the process.
Given the similarities between the latter trio and the former duo, we are only going to look at two of these, while also suggesting an alternative if you would prefer a different sportsbook.
LiveScore Bet is certainly an interesting bookmaker and when the brand leapt from being a live scores app to joining the betting market, you would have been forgiven for questioning it. However, they have since thrived.
From a promotions perspective, there are numerous interesting ones offered on the site. Squads, which is a daily free-to-play game, leads the way and those who participate can win up to £50 per goal scored by certain players.
Additionally, there is a weekly - if not more regularly - horse racing promotion where customers can get their money back as a free bet if their horse loses the race, certainly a promotion to make the most of.
Like LiveScore Bet, BetMGM is a bookmaker that excels when it comes to promotions. Of course, the bookie benefits from a fantastic sportsbook, but online gambling is much more than just a sportsbook and BetMGM understands this.
After conquering the American market, the bookmaker set its sights on the UK and the promotions are a big reason for the early success. When signing up for an account, there is one of the best sign-up offers available, and this generosity continues as you use the app due to the daily profit boosts.
Whilst SBK might not be as big of a name compared to the other suggestions, it certainly provides an intriguing option for a different bookmaker to use. Unibet is consistently praised for the odds available, but we see SBK as the provider of the highest betting odds in the UK.
The sportsbook is also quite comprehensive, and it serves as a left-field option in the market. Furthermore, customers can benefit from nice sign-up offers which are sometimes boosted during high-profile events. However, it should be noted that at the time of writing, SBK is only available as a mobile app.
Below, we have collected the sign-up offers and welcome bonuses that are offered by Unibet's sister sites.
Operator | Welcome offer | Bonus code | See Offer | |
---|---|---|---|---|
| Welcome offer Bet £10 Get £30 in Free Bets | No code required | See Offer | New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ |
| Welcome offer Bet £10 Get £20 in Free Bets | No code required | See Offer | *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org |
| Welcome offer Bet £10 Get £40 in Free Bets | No code required | See Offer | New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ GambleAware.org. |
| Welcome offer Bet £10 Get £30 in Free Bets | No code required | See Offer | T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. |
| Welcome offer Bet £10 Get £40 in Free Bets | No code required | See Offer | New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply.18+. GambleAware.org. |
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he is certainly familiar with the betting industry and what makes a good operator. On BettingGuide UK, Isak writes reviews and other content while making sure that the site is up to date.