William Hill Scratch of the Day

It is common practice among bookmakers to run more betting promotions around the time of big sporting events such as the Cheltenham Festival and the World Cup. For instance, the 2018 World Cup saw many punters get treated to a number of profitable offers — William Hill Scratch of the Day is one of these betting offers.

Due to the popularity of this offer, William Hill decided to extend it to an everyday offer with great prizes up for grabs.

This guide explains what William Hill Scratch of the Day is, how it works, and a step-by-step lowdown on how to get in on the fun and take advantage of great prizes.

Written by Steven Hubbard
Verified by BettingGuide team
Last updated 22/02/2024

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What is the William Hill Scratch of the Day?

The Scratch of the Day offers existing William Hill customers an opportunity to win great prizes, which they can use on the bookie’s sports betting site. The promotion is free to play for anyone with an account on William Hill — you do not need to deposit anything to play the game.

The William Hill Scratch of the Day daily offer gives you free bets, bonuses and an exclusive range of special offers.  This includes a sweepstake that awards you £2 free to be used on any of the sports available on the platform.

How does the William Hill Scratch of the Day Work?

The Scratch of the Day free-to-play offer by William Hill is a fairly easy-to-play game. Upon loading the site, customers simply have to play a virtual scratchcard to reveal the prize to be won. To play and win, three sections must be scratched off, and all three must match for you to win. 

You can win various prizes by playing this promotional game — these prizes vary daily and with each player. Depending on the sporting events taking place, you can win impressive prizes, including:

  • Bet & Get – With this offer, you are given £2 free bet on any sport for any bet you place worth £5. 
  • Price Boosts – Punters who win this offer boost their odds on any given sport. For instance, you can get 5/1 odds for Arsenal, Manchester United, or Chelsea to win instead of 3/1 odds.
  • Free Bet – With a free bet offer, you would stand to win £2 worth of free bets if a given outcome comes true. For instance, if Leicester City beats Manchester United in a match, you win a free £2 bet.

Therefore, with the William Hill Scratch of the Day offer, you also get a bonus prize once you’ve scratched and revealed a prize. The bonus prize can be in the form of enhanced odds or any other offer the betting platform feels generous to award you. However, be advised that the bonus offer is not guaranteed, and the bookie might not offer the same boosted odds every day. 

What’s more, while playing this amazing game, punters should realize that there may be an option to opt-in to claim their prizes. 

How To Play Willaim Hill’s Scratch Of The Day

If you are a William Hill customer, you shouldn't miss out on playing Scratch of the Day. The offer gives you a free chance of receiving free bets and other prizes each day. This promotional game has proven to be an extremely popular promotion from William Hill compared to offers from other UK bookmakers

Since this promotion is exclusively offered by William Hill, you can only access it through their website and mobile betting application. The William Hill Scratch of the Day offer pops up when you navigate the site or app. If it does not pop up, you can always find it on the William Hill homepage website and app.

Playing this game is easy because it is an instant-win game that involves an interface of virtual scratch cards with six squares. 

For a step-by-step guide on how to play William Hill Scratch of the Day by scratching and winning amazing prizes, follow the instructions below:

  • Go to William Hill’s login site.
  • Log into your William Hill account using your username and password
  • Go to the Promotions page by tapping on the tab at the top of your screen
  • Click on the Scratch of the Day offer
  • Click to scratch any three of the six boxes displayed to reveal prizes won

The prizes to be awarded by playing Scratch of the Day have certain terms and conditions you must read through. For instance, you must have an account with the bookie.

If you don't have an account with William Hill but want to try out this game, here is what you can do to register and start playing. 

Registration Process

Account registration is a two-step process that requires you to submit basic user information and identity verification to activate your account. It is a straightforward process that can be completed by following the steps below:

  • Access the William Hill account registration page
  • Enter your full name and surname
  • Enter your date of birth as well as email
  • Provide additional details such as the mobile number and residential address as required
  • Create a username and password. Ensure your password is hacker-proof by making it strong and unique with a combination of letters, numbers and special characters.

It is important to note that William Hill only allows one account per individual, so those who have created accounts before cannot proceed with this process. Your email address and IP address can only be used to create a single account on this platform. 

As part of its security strategies, William Hill prompts customers to create a security question in case they forget their passwords. You can also set other betting procedures such as daily, weekly or monthly betting and deposit limits. This is important for the purpose of responsible gambling. 

Before you start enjoying William Hill's offers, such as the Scratch of the Day promotion, you may need to verify and activate your account first. To do this, simply upload proof of identity and proof of address documents such as your passport, ID, bank statement, recent utility bill, or driver's license. 

Key Terms and Conditions

As mentioned earlier, like any other promotion, there are certain terms and conditions you need to consider when playing the William Hill Scratch of the Day promotion. They include: 

  • Scratch of the Day offer will run from 00:00:01 (UK Time) on Friday 12 March 2020 until 23:59:59 (UK Time) on Friday 31st December 2022 (the promotion period).
  • One customer will be entitled to one scratch-of-the-day promotion per day.
  • William Hill Scratch of the Day promotion is only available to customers in the UK and Ireland. 

You can find the full terms and conditions on the Scratch of the Day by visiting the William Hill terms and conditions page. 


Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.