List of UK Online Bookmakers

  • thepools Bet £10 Get £20 in Free Bets
    • Revamped New Sportsbook (2021)
    • #1 Best Pool Betting Site
    • footie5 Free-to-play £25k Prediction Game
    18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
  • BetUK Bet £10 Get £30 in Free Bets
    • New Betting Site (2018)
    • 30+ Sports
    • High Betting Odds
    T&C’s Apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.
  • Ladbrokes Bet £5 to get £20 in Free Bets
    • Wide Selection of Betting Markets
    • Fantastic Betting Apps
    • Great Promotions
    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
  • bet365 Bet £10 & Get £50 in Free Bets
    • World's Biggest Bookmaker
    • The Best Betting App
    • Free Live Streaming
    *New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • Coral Bet £5 Get a £20 Free Bet
    • Great Betting Apps
    • High Betting Odds
    • Wide Range of Unique Promotions for All Customers
    18+ New UK & ROI Customers only. Min deposit £5. Min first bet £5 at minimum odds 1/2 to qualify for 1x20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
  • Betfred Bet £10 get £40 in bonuses
    • Exclusive BettingGuide Bonus
    • Great Betting Apps
    • High Betting Odds
    New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
  • Betfair Join Betfair Today!
    • Fantastic Sign Up Bonuses
    • High Odds
    • Top Rated Betting Apps
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
  • Paddy Power Up to £50 Cash Back
    • Plenty of Promotions for Exisiting Customers
    • Great Mobile Betting Apps
    • BettingGuide Exclusive Bonus
    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply
  • Kwiff Bet £10 Get a £20
    • New Sports Betting App
    • BettingGuide Exclusive Bonus
    • No Wagering Free Spins
    New Customers 18+ Only. Min Deposit of £20. Qualifying real money bet of £20, min odds greater than or equal to 2.0 required. Each way bets excluded. Offer credited within 48 hours. Additional T&Cs apply, Please gamble responsibly.
  • Betway £30 Matched Free Bet if your First Acca Loses
    • Trusted Bookmaker
    • High Betting Odds
    • Fantastic Betting App
    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. Deposit method restrictions apply. This is offer is valid for 7 days from your new account being registered. Full terms apply.
  • STS Join STS Today!
    • New UK Sports Betting Site (2020)
    • High Football Betting Odds
    • Wide Range of Betting Markets
    18+. New depositing customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply.
  • BetTarget Join BetTarget
    • New Betting Site (September 2021)
    • Competitive Betting Margins
    • Wide range of betting markets
    18+, New customers only. Min wagering on sports £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited.
  • Quinnbet £35 Free Bet Plus 10 Free Spins
    • High Odds
    • 100's of Betting Markets
    • Pool/Tote Betting Available
    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
  • 888Sport Bet £10 Get £40 in Free Bets +£10 Casino Bonus
    • High Betting Odds
    • Top-tier Gambling Products
    • BettingGuide Exclusive Bonus
    £/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country &full T&Cs apply
  • Unibet Up To £40 Money Back +£10 Casino Bonus
    • 35+ Sports & High Odds
    • Live Streaming
    • Mobile Friendly
    18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.
  • Hollywoodbets Bet £10 Get £20 in Free Bets
    • New Betting Site (2019)
    • Racing Live Streams
    • High Odds
    T&C’s apply. £10 min deposit required. 1x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 4x £5 Free Bets will be credited once qualifying bets have been resulted. 1 x £5 Free Bet will available for use on any Football Match Result Market, 1 x £5 Free Bet valid on any Football Correct Score Market, 1 x £5 Free Bet on any Horse Racing selection , 1 x £5 Free Bet on any Tennis Selection. Free Bets valid for 7 days. #ad
  • BetVictor Bet £5 Get £30 in Bonuses
    • 30+ Sports
    • Highest Betting Odds in our Tests
    • Live Streaming
    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply, See Below. Please Gamble Responsibly.
  • Fansbet Join Fansbet Today!
    • No Wagering Welcome Bonus
    • 24/7 Customer Support
    • 30+ Sports & 100's of popular casino games
    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+
  • Livescore Bet Bet £10 Get £20 in Free Bets
    • New Sports Betting Site (2020)
    • BettingGuide Exclusive Bonus
    • Great Betting Apps
    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly.
  • MrMega Join MrMega
    • New Betting Site (Oct 2021)
    • Exclusive Welcome Bonus
    • Great Betting Margins (4.60%)
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply
  • Parimatch Bet £5 Get £30 in Free Bets
    • 30+ Sports
    • New Sports Betting Site (October 2020)
    • Top-tier Sports Betting App
    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | | Please gamble responsibly
  • Spreadex Sports Bet £10 Get £30
    • BettingGuide Exclusive Bonus
    • Spread & Fixed Odds Betting
    • Best Odds On All Premier League Matches
    Plus Best Odds On All Premier League Matches
    (fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker).
  • William Hill Bet £10 Get £30 in Free Bets
    • Safe and Trusted since 1934
    • High Betting Odds
    • Mobile Friendly
    18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
  • BoyleSports Join Boylesports Today!
    • High Odds
    • Great Sign Up Bonus
    • Top-rated Mobile Betting Apps
  • Betfair Exchange Money Back as Cash Up to £20
    • #1 Best Betting Exchange in the UK
    • Free Live Streaming
    • Best Value Odds
    Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Payment restrictions apply for the promotion. T&Cs
  • MonsterCasino Bet £10 & get a £30 free bet
    • Excellent bonuses ans promotions
    • Mobile-optimised
    • New betting site (2021)
  • LeoVegas Bet £10 Get £10 Free In-Play
    • Exclusive Sign Up Bonus
    • Fantastic Mobile Betting Apps
    • 50+ Sports
    18+ New customers only. Opt in required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings.
  • Betiton Bet £10 Get £15
    • Brand New Betting Site (2020)
    • Low Betting Margins
    • 100's of Betting Markets
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
  • Redzone Sports Join Redzone Sports
    • Exclusive Sign Up Bonus
    • Best for American Sports Betting
    • Trusted brand since 2017
    New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.
  • SBK Deposit £10 Get £30 in Free Bets
    • Best Betting Odds in our Tests
    • New Sports Betting App (2019)
    • Fantastic Betting Apps for iOS and Android
    New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days.T&Cs apply.
  • Fitzdares Bet £30 Get £30 + 20 Free Spins
    • Fantastic for Horse Racing Betting
    • Great Mobile Betting Apps for iOS & Android
    • Fast Withdrawals
    New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
  • Zetbet Bet £10 Get £10
    • New UK Betting Site (2022)
    • Fast Withdrawals
    • Competitive Betting Margins (6.94%)
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
  • Luckster Bet £10 Get £10
    • New UK Betting Site (2022)
    • Competitive Odds
    • BettingGuide Exclusive Bonus
    New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Pais as bonus token with min 4/5 odds req. Skrill, Neteller and Paypal not eligible. T&Cs apply 18+
  • Betzone Up To £60 In Free Sports Bets
    • Low Betting Margins
    • New Online Betting Site UK (2021)
    • Great iOS & Android Betting Apps
    T&C Apply, 18+, Please gamble responsibly

Online Bookmakers in the UK

UK’s love affair with the betting shop goes back centuries as people cashed in on horse racing. Fast forward today, this readily available gambling market has led to an influx in the number of online bookies operating in the UK. While each of these bookies has its standout feature, deciding the ideal betting site can be difficult for punters. 

Luckily for you, we have made a full list of online bookmakers in the UK for 2023 to help you access great signup bonuses and great odds. Even better, we discuss what we look out for when ranking these online betting sites – including knowing if a betting site is legal in the UK – and their unique features.

What Types of Gambling is Legal in the UK

Online sports betting is legal in the UK. Hence you can play poker, bingo, lotteries, casino games, and sports betting as long as you are 18 years or older.  However, while there are no restrictions on the gaming offered in UK sites, the country has one of the most tightly regulated online betting markets – the UK was among the first countries to regulate online gaming back in 2005. 

The UK Gambling Commission (UKGC) is tasked with regulating online poker, casino games, and sports betting. Therefore, any online betting site operating in the UK must have a license from the UKGC. This is enacted by the Gambling Licensing and Advertising Act of 2014 – a law that also mandated all gaming companies, including remote ones, to acquire separate licenses for each segment of gambling they offered. 

How to Know an Online Betting Site is Safe and Legal in the UK

The UKGC provides an easy way to check if an online betting site has a legit gambling license. For starters, the bookmakers must display their license number on their website and provide a link to the UKGC website. 

The UK gambling commission also lets you manually search a bookmaker on their data. You only need to visit the UKGC database and enter the bookmaker's name. They will display if your bookie has a license or not.

Besides, most online betting sites require punters to pass the Know Your Customer (KYC) checks to prevent money laundering or fraud. That said, here is a checklist to help you know if a betting site is safe;

Have a Valid Gaming License

As discussed above, any legit betting site operating in the UK must have a UKGC license. If you are placing wagers with a bookie without a license or, worse still, with a bookie who had a license revoked, this should be a warning sign your funds and personal data are not safe.

Should Run on an Encrypted Connection

The top online betting sites use top-level SSL encryption to protect your data from hackers when you log in to the sites. To check if your online bookie’s site is secure, verify that the website’s address starts with https://. Avoid bookmakers whose sites aren’t encrypted for your data and financial safety.

Should Offer Fast and Reliable Payouts

Unsafe betting sites have one common feature – they make withdrawing your money a chore. Most betting sites running a scam will place major obstacles in the withdrawal process, such as placing minimum withdrawal clauses which exceed your deposits. Others will ask for multiple unwarranted verification steps.

A safe online bookmaker in the UK will ring-fence your funds to protect your deposits and allow for secure payouts. Besides, they enable a same-day payout for withdrawals done by e-wallet and a maximum of 3-5 days for bank withdrawals.

Should Have an Established History With a Reputable Management

While there are plenty of safe new betting sites, the older a betting site, the higher its guarantee of safety. If you want to try out a new betting site, investigate its management team to check if they are experienced and reputable in the betting sector. Of course, if the new site has a license, that should help you trust them right away.

This checklist should help you verify the safety of any online betting site. That said, the only way to stay safe from betting site scammers is to stay educated on betting online and any emerging scams. What’s more, always be on the lookout for crooked bookies with rigged games and odds by comparing multiple sites offering wagers on similar events. 

Criteria for Picking the Best Online Bookmakers in the UK

The UK betting industry is known for its impressive sign-up bonuses, making it even more difficult for new punters to find the ideal online bookmaker. Thankfully, our list of online bookmakers saves you the need to sift through this ever-increasing volume of new bookmakers. 

To ensure only the best bookmakers make this list, we signed up and bet with every one of them. We also analysed each bookmaker based on the following criteria;


The safety of an online bookmaker is a no brainer – no matter the lucrative bonuses on offer. After all, no one likes losing their hard-earned cash to fraudulent online betting bookies. The best online bookmakers UK have a well-encrypted website, a license from the UKGC, fair odds and discrete terms and conditions. 

For starters, we verify that each listed bookmaker is licensed by the UK gambling commission. We also go through the operator’s terms and conditions to ensure no loopholes for fee gouging. What’s more, with most old school crooked bookies now migrating online, we verify that each of the listed bookmakers doesn’t have odds software and casino games designed to rip off unsuspecting punters.

Sign up Process

The signup process is a great indicator of what to expect from the site’s overall user experience. In the UK, the bookie will require you to provide the necessary information for the KYC process – this should be quite straightforward for a smooth user experience. Betting sites where it is easy to sign up are likely to offer a better betting experience throughout the platform.

Sign up Bonuses, Free Bets and Loyalty Promotions

Every punter loves free bets. Unsurprisingly, online bookies are constantly updating their signup offers to attract new customers. Most bookies provide wagering requirements that will trigger bonuses or free bets.

For instance, William Hill offers a £10 bonus for a £10 stake in Live Casino and £30 worth of free bets when you stake £10. Others, such as Paddy Power, offer new customers a cashback option for a £20 bet if you lose. Betway’s free bets club lets punters qualify to receive free bets each week.

On the other hand, most new online bookmakers in the UK also offer betting loyalty programs to help them retain customers. The most common loyalty promotions involve earning points and VIP bonuses.

Prematch and Live Odds and Markets

We have come a long way from when bookies only offered the win-draw-win and over/under markets. Today, we have extra features such as the Asian Handicap market, Acca insurances, bet builders and Cashbacks.  

The best online bookmakers in the UK offer a variety of betting markets. You want a bookie that allows you to place bets on any sport you wish, including football, horse racing, cricket, rugby or even special markets such as election betting. 

Most UK founded online bookmakers focus on the football market – quite understandable due to the countries obsession with football. For instance, Betfair’s selection of football odds is great, while William Hill is famous for its special markets for reality shows and election betting. 

The bet builder feature on Betfair allows you to create an accumulator within a single match from various events such as corners, shots taken, goals scored and cards issued, among other markets. Other bookies such as Coral and William Hill also offer the partial cash-out feature. Partial cash out allows you only to cash out a part of the potential winnings.

On the other hand, Bet365 is considered the holy grail when it comes to its range of live odds and in-play betting for games around the world. 

Deposits and Withdrawal

Each bookmaker has its unique way of accepting deposits and withdrawals. When selecting an online bookie, you want one with the lowest deposit minimum done through e-Wallets and PayPal, among other payment methods.

On the other hand, the withdrawal process should be as simple as possible. Generally, you should check the bookie’s minimum withdrawal limit and how long the money takes to reach your account — ideally 3-5 days.

Mobile and Desktop Betting Experience

This factor is all about convenience when betting. You want an online bookmaker whose mobile and desktop betting experience is as smooth as possible. The website should have laid out homepages with the main sports such as football and horse racing at the top of the page and easily visible markets.

Mobile betting apps offer convenience in placing quick bets on the move. Desktop betting is ideal, especially for online bookmakers offering live streaming of games. Besides, desktop browsers allow you to open multiple tabs as you research and analyse info before placing your sports bet.

On the other hand, mobile casinos are changing the gambling world more than ever. If you are considering a bookie offering mobile gaming, ensure they offer both app and in-browser casinos.

Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer that has been working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.

Last updated: 8/18/2022