Best Reality TV Betting Sites (2022)

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    18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
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    £/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country &full T&Cs apply
  • Ladbrokes Bet £5 to get £20 in Free Bets
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    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
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    18+ New UK & ROI Customers only. Min deposit £5. Min first bet £5 at minimum odds 1/2 to qualify for 1x20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
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    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. Deposit method restrictions apply. This is offer is valid for 7 days from your new account being registered. Full terms apply.
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    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
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    • Fantastic for Horse Racing Betting
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    New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
  • Paddy Power Up to £50 Cash Back
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    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply
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    18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.
  • bet365 Bet £10 & Get £50 in Free Bets
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    *New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
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    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. | | Please gamble responsibly
  • Hollywoodbets Bet £10 Get £20 in Free Bets
    • New Betting Site (2019)
    • Racing Live Streams
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    T&C’s apply. £10 min deposit required. 1x min £10 qualifying bets required. Qualifying bets cannot be placed on the same event. Qualifying bets must be placed on selections with min odds 1.8 (4/5). 4x £5 Free Bets will be credited once qualifying bets have been resulted. 1 x £5 Free Bet will available for use on any Football Match Result Market, 1 x £5 Free Bet valid on any Football Correct Score Market, 1 x £5 Free Bet on any Horse Racing selection , 1 x £5 Free Bet on any Tennis Selection. Free Bets valid for 7 days. #ad
  • Betgoodwin 50% Of First Day Losses Back as a Free Bet (Up to £25)
    • New Betting Site (2021)
    • Great for Horse Racing Betting
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    New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply.
  • Quinnbet £35 Free Bet Plus 10 Free Spins
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    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
  • SpinzWin Bet Bet £10 Get a £20 Free Bet
    • New UK Betting Site (June 2022)
    • Only 1x Wagering on Welcome Bonus
    • Competitive Betting Margins (5.9%)
    New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
  • Jeffbet Bet £10 Get a £30 Free Bet
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    New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply
  • Midnite Bet £20 Get £20 in Free Bet Credits
    • Top iOS Betting App
    • Great for Esports Betting
    • New UK Betting Site (2020)
    New UK Customers. Must bet £20 in total on 4+ legs, min odds 3.0. £20 credited as bonus. T&Cs Apply. 18+.

Complete Guide to Betting on Reality TV Shows

Betting on reality TV shows offers an exciting diversion from the regular fare of sports betting. They are seen as accessible, fun markets to take a dip into as they tie neatly into the viewing excitement of this pop culture experience.

The principles of betting on reality TV are just the same as picking out a sports betting option. In addition, straightforward markets are available that punters can jump straight into, such as ‘show winner’ or ‘next person eliminated’. 

Many famous reality TV shows, from Strictly Come Dancing to American Idol, have been around since the early 2000s and are now firmly embedded in UK popular culture.

Staples like I'm A Celebrity… Get Me Out Of Here, and Big Brother led the way, but the entertainment genre has grown substantially over the last two decades and has become increasingly varied. 

So grab the remote, click on the Entertainment section on your preferred betting site's sportsbook and follow the action. 

How to Bet on Reality TV in the UK

The easiest way that you are going to get into reality show betting is by simply jumping online. Most online bookmakers will have some degree of reality TV betting options. However, it will vary from operator to operator how it is listed - on some sites, you may have to look under Specials.

Note that you don't necessarily have to get on a computer to do this. Instead, find a bookie that has highly-rated mobile betting apps. This will offer huge convenience as you can access the markets from the palm of your hand. Everybody has a phone, so you can quickly pull it out while sitting and watching to get your reality TV betting done.

With a computer, phone or tablet to hand, you have everything needed to launch yourself into reality TV betting. The only other thing would be finding a betting site - then you are all set to make those calls on Outright Winners and Eliminations.

Easy Bets

One of the nice things about TV show betting is that it is pretty simple. Even if you have never looked at betting before, it will not be a barrier to doing some reality TV betting. With sports betting, you need to study statistics, dive through the head-to-head records, look at current form and more to make a pick. There is also a vast range of bet types like handicaps and multi-bets to size up.

But not so much with Reality TV betting - it is generally a far more user-friendly area of online betting.

It's more a matter of curling up on the couch and getting a flow of how the particular series of Britain's Got Talent, or Love Island, is panning out. There is plenty of help out there to assist you to gauge who is winning in popularity and/or talent.

One great way to try and figure out how things may pan out in a TV show betting market is to keep up with entertainment news on the TV or the internet. Reality TV is huge and, therefore, well-covered by the media. 

So you may be able to pick up a few titbits of info that will help you with your betting plans. Bookmakers like Paddy Power and Ladbrokes are great for covering reality TV betting markets in their news and blog sections. 

Popular Reality TV Betting Markets 

The simplest way to explore betting on reality TV shows is to look at the outright winner of the current series. This is a great place to start because you will make the call on who you think has the enterprise, ability and personality to go the distance on Britain's Got Talent, for example.

It's easy to find a list of competitors for shows like Celebrity Big Brother posted well ahead of the series being aired. The earlier into the season that you make a selection on the winner of a reality TV show, then the better odds you are going to take.

If you hang around and wait until closer to the end of the series, following a spate of eliminations, the field is narrowed substantially. So you get smaller odds when compared to an earlier pick.

You will not find yourself limited to just the outright winner market for reality TV betting. Other popular markets include Top Female, Top Male, Next Elimination, Top 3 Finish, Top 2 Finish and more. It will depend on your betting site and what reality show it is. 

Top 5 Reality TV Betting Sites

Having plenty of choices is always a good thing. That is from picking out a quality online bookmaker to the betting variety available on reality TV, and the two things often go hand in hand. 

With that in mind, here are some of the most highly recommended bookmakers for betting on reality TV shows. 


One of the most recognisable bookies that you will see. Bet365 have an excellent welcome bonus for new customers and continuously pound out highly-competitive odds through most of their sportsbook - it’s why they remain one of the most highly-recommended bookies around. They are great for pricing up ante-post reality TV betting markets, while the bet365 app is another massive plus of their service.

William Hill

William Hill is a long-established, highly reputable UK bookmaker, and they boast one of the most impressive sportsbooks. It's jam-packed with betting options, including their TV/Specials section. They have solid odds for the likes of Strictly Come Dancing, Eurovision and more, and sign-up is an easy process with them.

Paddy Power

If you are looking for a bookmaker that consistently provides good betting promotions, then Paddy Power is worth a look. It's an angle that keeps them on our list of highly-recommended bookies. They have an excellent social presence, and in their blog and news, there are regular updates and insights about whatever current reality TV betting is happening.


Another of the industry's heavy hitters is Ladbrokes, which excels at non-sports betting markets. They are often one of the most-quoted bookies for pre-series winner odds on the likes of I'm A Celebrity… Get Me Out Of Here, and so much more. Prices are always strong at Ladbrokes, combined with a very user-friendly interface.


Another bookie with a good range of TV show betting markets is Betway which has some great offers for existing customers. The Specials section backs that up in their sportsbook, where you can find TV betting for Big Brother, Eurovision and Strictly. In addition, Betway is a great bookmaker for in-play betting.

How to Place a Bet on Reality TV

The level of engagement from Reality TV is fascinating. Watchers have an emotional vested interest to some degree just from looking on. Everyone will have their favourites who they want to do well and those they can't wait to be voted off.

That level of vested interest equates to knowledge, which could be translated to the knowledge of a betting market. That is a huge plus - knowing and understanding the market you are betting on is crucial advice for any wagering.

Here is a step-by-step guide on how to place a reality TV bet online: 

1 Register with a bookmaker

The first thing you will need is a betting site at which to make a selection. Next, find a reputable, highly-recommended bookmaker like bet365, Ladbrokes or William Hill, as they will likely have more coverage of events in their markets.

2 Claim a Welcome Bonus

Bookmakers will have welcome bonus offers for new customers. Check out the one that's available at your chosen bookie. Most are free bet offers you could use towards your reality TV betting. The general setup for a bookmaker Welcome Bonus is that you make a qualifying deposit followed by a qualifying real-money first stake on the account. When that's complete, you get credited with a free bet.

3 Deposit Funds

After you have opened a bookmaker account, you need some money to bet with. First, check out the deposit methods, which usually range from debit cards to e-wallets like PayPal, Skrill and sometimes Apple Pay, to bank transfers.

4 Browse the Sportsbook

Look in the sportsbook for the listing of reality show betting markets. This isn't going to be quite the same at every bookie. Ladbrokes has them listed under TV & Specials, while at Paddy Power, you need to look under just Specials. Just become familiar with the set-up of the sportsbook.

5 Check the Odds

Using Strictly Come Dancing for a TV show betting example, a click on the event will allow you to see all market options. Those are the Outright Winner and then First (or Next) Elimination. If you have watched the opening round of action and sized up the judge's score, then you may, from there, have a good idea of who may get the chop.

The listed odds will also give a good indication, so Will Mellor to win outright at 12/1 may be your pick to win the Strictly Come Dancing season, for example. 

6 Add your selection

Whichever TV betting pick you make, click on it to add the selection to your bet slip at the quoted odds. Next, double-check the amount of stake you enter into the box on the bet slip. Then, click the Bet Now button and strike your bet.

7 Watch and wait

After placing your bet, all that's left to do is to sit back and watch the drama and excitement of the season unfold on TV. Just because you have placed an outright winner selection on Strictly Come Dancing doesn't stop you from placing further bets. As the current Strictly Come Dancing season progresses, the bulk of the focus from a betting perspective will shift to the Next Elimination market.

The Best Reality TV Shows to Bet on


X Factor started in 2004 and was one of the forerunners of reality TV talent shows. Big names to have come out of the show include One Direction and Little Mix. The UK version was put on the back burner in 2021. However, that doesn't mean a revival won't happen at some point.

Britain's Got Talent

Whether seeing Simon Cowell cringe or Ant & Dec cracking up on the sidelines, the BGT is a reality TV juggernaut. It offers plenty of weekly betting markets come the elimination rounds. Britain's Got Talent has been going strong since 2007.

Strictly Come Dancing

Bringing a touch of elegance to the world of reality TV betting is Strictly Come Dancing. The ballroom dancing show has been around for almost twenty years as well. It's a great reality TV show for frequent eliminations.

Eurovision Song Contest

The good old Eurovision Song Contest - it's a night to revel in some extravagant, multicultural song contest action, often including non-European nations like Australia. It's a sometimes weird and wonderful production spectacle. The standard betting markets are the outright winner, total points a country will receive, the next host city and more.

American Idol

This is one of the most significant reality TV imports across the pond. It's still going strong to this day after it had a revival in 2018. In addition, American Idol celebrated its 20th anniversary in 2021. 

The Masked Singer

Innovative and often totally out there, The Masked Singer has become one of the biggest new reality TV betting markets. Based on a South Korean show, the Masked Singer sends celebrities on stage to compete anonymously underneath bizarre costumes. In addition, there are eliminations through the series for TV betting.

The Masked Dancer

Just like the Masked Singer, The Masked Dancer features 12 celebrity contestants whose identities are concealed behind full-body costumes. The contestants dance and offer hints as to who they might be while the judges try to determine each contestant's true identity. This format makes it one of the best TV shows to wager on since, along with the judges, viewers can also try to identify which celebrities are hiding behind the masks. 

Big Brother & Celebrity Big Brother

Arguably the most voyeuristic reality TV show that there is. The Big Brother franchise thrives off the drama, clashes of personality in the house and those tense votes that put players up for elimination.

I'm A Celebrity… Get Me Out Of Here!

An absolute staple of reality TV show betting. There's a lot of speculation in the build-up to who will be going into the new season of I'm A Celebrity, to face its often gross tasks. It is a hugely popular reality TV show for ante-post outright picks. Other markets you can find include Top Male, Top Female and Runner-Up.

The Voice

Another singing contest is where the judges don't see the singers and have to make their calls based on what they hear. It has the usual staples of outright winner markets and eliminations.

Dancing On Ice

TV show betting has everything from the ballroom to the ice rink. Dancing On Ice started in 2006, where judges rate and rank celebrities as they team up with pros. It follows the same format as most reality competitions.

Love Island

A slightly different spin on betting on reality TV shows comes from Love Island. Twelve people enter a secluded villa in a beautiful island setting and are recorded. It's a prime recipe for spicy drama. Contestants "couple up" to try and avoid getting eliminated.  


Can you bet on reality TV shows?
Is reality TV betting legal in the UK?
What are the best reality TV betting sites?

Steven is responsible for all content on BettingGuide UK. He is an experienced iGaming content writer that has been working in the industry since 2018. If you have any questions regarding online gambling in the UK, don't hesitate to contact him.

Last updated: 11/29/2022