How We Rate Online Betting Sites at BettingGuide Canada

Transparency and trust are at the heart of BettingGuide. We believe in informing you about how we assess online betting sites to compile our lists. Based on 28 key factors, our expert evaluations ensure a positive user experience.

Written by Steven Hubbard
Verified by BettingGuide team
Last updated 2024-04-11

To ensure a comprehensive evaluation of online betting sites in Canada, we've categorized our assessment process into six distinct sections, each addressing a crucial aspect of the betting experience:

  • Safety

  • Betting Offer

  • User Experience

  • Payment Methods

  • Customer Service

  • Promotions

Next, we are going to explain each of these sections in detail.

Safety

At BettingGuide, our top priority is ensuring security for a superior gaming experience. Our assessment focuses on the following:

  • License: We check that the betting site has the necessary authorization that guarantees that the rest of the security factors are met.
  • Transparency: The bookmaker must display information about their license and general conditions on their website.
  • Encryption: We verify if the website uses TSL (formerly SSL: Secure Socket Layer) encryption technology to protect player data and financial transactions.
  • Privacy Policy: We carefully examine how personal information is handled, ensuring it isn't shared with unauthorized entities.
  • Responsible gaming: We examine policies and tools provided to players to prevent harmful behaviour.
safety

Betting Offer

When assessing online betting sites in Canada, we prioritize many options. Our evaluation factors include:

  • The number of sports available to bet: A top-notch betting site covers a wide range of sports, from popular ones like hockey, soccer, and basketball to less common options like darts, snooker, and cycling.
  • Number of odds available per event: This factor refers to the diversity of betting options the platform offers for a specific event. For instance, in the case of football betting: bets on the winner, point spreads, touchdown scorers, handicaps, and many more.
  • Generosity of odds: The term refers to a betting site’s potential profit margin. Higher odds mean greater potential winnings. Bettors compare odds across platforms for the best returns.
  • Free Bets Offers: Among the most enticing betting site promotions, free bet offers stand out as a crowd favourite. Typically, they come in two forms: no deposit free bet bonuses and deposit-linked or bet-linked free bets.
  • Special Features: Cash Out lets bettors close bets early, securing profits or limiting losses. Build Your Bet allows personalized bets by selecting different markets within an event for composite odds. We evaluate these features across platforms.
betting-offer

User Experience:

A user-friendly betting platform prioritizes ease of use. We assess factors for a smooth betting experience:

  • Web Design: The platform should have an intuitive and easy-to-navigate design, allowing users to find games and sections on mobile and computer quickly.
  • Mobile App: The availability of mobile betting apps are essential for on-the-go betting. We evaluate the app's compatibility with different operating systems, loading speed, and overall performance to ensure a seamless mobile betting experience.
  • Registration Process: Creating an account should be straightforward, requiring only the necessary information.
  • Verification: Identity verification processes should be transparent, secure, and efficient, with response times ranging from a few hours to a maximum of 5 days.
user-experience

Payment Methods

Depositing money into the website balance should be quick, easy, and secure. We check the following:

  • Diversity: We check if the casino offers a wide range of local Canadian payment methods, including Interac, iDebit, Instadebit, eCheck, Google Pay, Astropay and more.
  • Limits: We assess deposit and withdrawal limits. We value proportional withdrawal limits. Setting deposit limits for controlled spending is positive.
  • Speed: We evaluate the processing times for deposits and withdrawals, ensuring they are reasonable and competitive.
  • Fees: We verify if fees are associated with deposits or withdrawals with specific payment methods and how much they amount to.
payment-methods

Customer Support:

Nobody remembers it until they need it. We make sure to take it into account when evaluating websites. These are the factors we analyze:

  • Communication channels: We check that several contact channels are offered, such as live chat, email, and phone.
  • Accessibility: The channels should be easily accessible from any website or app page.
  • Language: We also check if the agents speak Hindi or English.
  • Availability: A good sportsbook should offer support 24 hours a day, 7 days a week, to ensure help for all players.
  • Quality of service: Professional, respectful support with clear answers. Negative view of pressure tactics for registration, deposits, or withdrawals.
  • Help section: We assess the existence, usefulness, and topic coverage of help and FAQ sections.
customer-support

Promotions

Promotions should be a source of joy, but poor terms and conditions can ruin the fun. Specifically, we focus on the following:

  • Types of promotions: We favour sites with diverse offers beyond welcome bonuses. Regular promotions for registered users and a fun VIP program are highly valued.
  • Clarity of terms and conditions: It is crucial that all the terms and conditions of the promotions are clearly stated and easy to understand.
  • Fairness of terms and conditions: Requirements such as rollover must be fair and achievable.
promotions

What Else Should You Know?

These are the factors we check when making our reviews, but on occasion, we make specific lists in which we give more importance to a certain factor depending on the focus of the list. For example, on our esports betting page, we only include bookmakers that cover this sport and we focus especially on the specific aspects of esports betting for the factors mentioned above on this page.

We also regularly revise the reviews of all betting sites in Canada and update them if necessary. Online betting is growing so fast internationally that betting sites come and disappear one after another. We are doing our best to keep our readers updated on what is going on in this ever-changing industry by publishing important news in our BettingGuide blog. So, feel free to come and have a look at our articles if you're interested in knowing more about the world of online gambling.

If you have any questions or concerns about how we rate online betting sites and reviews, feel free to contact us anytime.

To learn tips and strategies, you can also check betting guides in our academy.