William Hill

William Hill

William Hill is an old, and trusted bookmaker that was first founded in England in 1934. You will get access to one of the most comprehensive online gambling sites available with a sportsbook, casino, slots, live casino, bingo, poker, vegas, scratchcards, and more.

Thomas Brown
Reviewed by Thomas Brown Last updated: 13/11/2023
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William Hill offers

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Up to $250 in Free Bets

Max. Amount $250
Min. Deposit $5
Expiration 7 Days
New customers with CAN250 sign up code only. 50% Free bet up to $,€ 50 on the first stake, min odds 1.50 (1/2), net win only. 4 x $,€ 50 free bets credited after placing a total of 12 further bets (3 bets for each $,€ 50 free bet) with min odds of 1.50, min stake $,€25. Free bets expire in 7 days. Player restrictions and free bet terms apply.

William Hill Canada Review (2023)

Looking for an online sportsbook and casino with years of experience? Check out William Hill.

Canadians can bet on their favourite sports and play the top casino games at William Hill. With extensive licensing and years of industry knowledge, William Hill is an online casino that Canadians can trust.

Our online sportsbook and casino experts have created this review to help you decide if this is the best online casino for you. Continue reading to learn more about William Hill, what games and sports are available and the payouts you can expect!

About William Hill

William Hill is based in London, England. It provides users with both a sportsbook and online casino experience.  

The company has 9 offices around the world, including in: 

  • London 
  • Las Vegas 
  • Leeds 
  • Gibraltar 
  • Malta 
  • Manila 
  • Cali 
  • Krakow 
  • Riga 

William Hill is a giant company with a massive player base.  

If you’re a sports fan, you’ve probably heard of William Hill. This is thanks to their numerous sponsorship deals.  

William Hill has sponsored several different leagues, events, and teams over the years, including:

  • NBA 
  • World Darts Championship 
  • Indianapolis Colts (NFL), and more 

William Hill also owns other brands. This includes: 

  • Mr Green 
  • Redbet 
  • Winning Room 
  • MamaMia Bingo 
  • 11 
  • Bertil 
  • EuroGrand Casino 

William Hill History

William Hill was founded in 1934 in the United Kingdom. The company began as a postal and telephone betting service.  

In 1961, betting shops became legal in the UK. As a result, William Hill prepared to expand its business. 

In 1966, William Hill started operating betting shops. A betting shop was a place (away from a racecourse) where gamblers could place bets on races. 

William Hill’s next big move came in 1998. At this time, the company started an online sports betting business.

Then in 2000, William Hill launched its online casino - a great addition to its already popular sportsbook.

Since 2000, William Hill has continued to improve and expand. This has included the addition of a mobile app to make betting more convenient for users.

William Hill Owners

In April 2021, William Hill was bought by Caesars Entertainment Inc. for $4 billion. Caesars Entertainment is a well-known American company that runs casinos and hotels.

Caesars Entertainment was founded in Reno, Nevada and owns the following companies:

  • Caesars Palace 
  • Harrah’s 
  • Horseshoe 
  • Silver Legacy, and more

William Hill Sportsbook Review

William Hill’s sportsbook offers a huge variety of betting options. It also includes vast betting markets and competitive odds and margins.  

Players enjoy the unique features that the William Hill sportsbook offers. This includes a mobile platform and frequent promotions.

Range of Sports

If you have a favourite sport, chances are you can bet on it at William Hill!

William Hill offers betting on over 28 different sports, including:

  • UFC 
  • Hockey 
  • Basketball 
  • Football 
  • Soccer 
  • Tennis 
  • Boxing 
  • Cricket 
  • Greyhounds 
  • Horse Racing, and many more! 

Betting Markets 

Players at William Hill also have access to many betting markets.

Love hockey? William Hill offers more than just NHL betting. Sportsbook users can also wager on: 

  • WHL 
  • OHL 
  • Elite Ice Hockey League (UK) 
  • Czech 1.Liga 
  • German DEL 
  • Swiss NLA, and more 

When it comes to basketball, users can bet on the following leagues:

  • NBA 
  • NCAA Basketball 
  • Australian NBL 
  • Italian Serie A2 
  • New Zealand NBL 

For every sport offered on William Hill, several leagues are available to bet on.

Betting Margins & Odds 

William Hill offers fair and competitive betting odds and margins. Users can choose to have odds displayed in the following formats: 

  • Fractional  
  • Decimal  
  • American 


William Hill sports betting offers several unique features. Players will enjoy the benefits of:

  • In-Play Betting 
  • Live Streaming 
  • Mobile App 
  • Promotions

In-Play Betting 

At William Hill, users can bet live as a game unfolds. This is a more exciting and entertaining option for many gamblers. In-play betting also allows players to make more calculated predictions.

Live Streaming 

William Hill is one of the few online sportsbooks in Canada that offers live streaming.  

This feature allows users to watch sports games live. With in-play betting and live streaming, players can keep up on the action and make more informed wagers! Keep in mind, broadcasting restrictions may apply depending on your location.  

Mobile App 

William Hill also offers a mobile app in Canada. With this app, players can take William Hill wherever they go!  

Download the William Hill Sports & Gaming app on the following: 

  • Google Play  
  • App Store 


William Hill’s sportsbook promotions will help you get more out of your money.

Check out the current offer for new players:

  • Welcome Bonus - Get up to $250 in free bets
  • Wager $20 or more on your first bet and get a 50% match bonus up to $50 
  • Place 12 additional bets of $25 or more and get up to $200 in free bets 
  • Promo code CAN250  
  • New players only  
  • Bets must have minimum odds of 1.50 (½)
  • Skrill, Paysafecard, and Neteller payments do not qualify

William Hill Casino Review

William Hill provides a safe and fun online casino for Canadian players.

Take some time to explore the large collection of casino games offered. We’re willing to bet you’ll find something you love!

Games Available 

Players will find the following online casino games at the William Hill Casino:

  • Roulette 
  • Card Games
  • Blackjack 
  • Baccarat 
  • Poker 
  • Video Poker, and more
  • Slots
  • Jackpots
  • Live Dealer 

Game Providers 

The best online casinos in Canada are backed by top game providers.

At William Hill, players can enjoy games from well-known developers like:

  • Playtech 
  • Evolution Gaming 
  • Big Time Gaming 
  • NetEnt, and more 

Payout Percentages 

Players can expect competitive Return to Player (RTP) percentages on slots at William Hill.  

Let’s take a look at some of the most popular games, along with their provider and RTP:

  • Epic Ape - Provider: Playtech | RTP: 95.96% 
  • Buffalo Blitz - Provider: Playtech | RTP: 95.96%
  • Legacy of the Wild - Provider: Playtech | RTP: 96.06% 
  • Crazy Times - Provider: Evolution Gaming | RTP: 94.33%
  • Bonanza - Provider: Big Time Gaming | RTP: 96.00%
  • Wild West Wilds - Provider: NetEnt | RTP: 96.14% 


There are several benefits to playing at the William Hill Online Casino, including:

  • Live Casino
  • Mobile Casino
  • Promotions

Live Casino  

One of the most exciting features of the William Hill Casino is its live experience.

Users can play the following live dealer casino games:

  • Baccarat 
  • Poker 
  • Roulette 
  • Blackjack, and more 

Live gambling on William Hill creates a more life-like experience. You’ll enjoy the excitement of Las Vegas - but from the comfort of your home! 

Mobile Casino

Canadian players also have access to William Hill’s casino app. You can find this app on the App Store or Google Play.


William Hill offers several promotions at any given time. Currently, the following promos are available:

  • Welcome bonus
  • 100% match bonus on your first deposit (up to $300) 
  • A minimum deposit of $10 is required (Wagering requirement of 30x)
  • $4 Million Drops & Wins 
  • Choose a slot from the Drops & Wins section 
  • To win cash prizes, earn the “Highest Win from a Single Spin”
  • Daily Bonus Shootout 
  • Offered every day between June 11th and July 11th 
  • Take 5 shots to reveal a daily prize

Safety & Support

Player safety and security is extremely important at William Hill. The company takes many steps to ensure that users (and their data) are safe and secure on its online platform.

Safety measures include:

  • SSL encryption for all sensitive information  
  • Secure and trusted payment methods 
  • Links and resources for gambling addiction websites and tools

William Hill is a legitimate online casino that is licensed and regulated. William Hill holds licenses from the following entities: 

  • Gambling Commission (Great Britain) 
  • Malta Gaming Authority 
  • Government of Gibraltar 

These authorities ensure that William Hill operates legally and fairly.

Customer Support

Users can contact William Hill’s customer support 24 hours a day, 7 days a week.  

Reach customer support via:

  • FAQ 
  • Twitter 
  • Contact form 
  • Live chat 
  • Phone 

Payment Options

William Hill offers many payment options for Canadians to choose from. Best of all, these options are safe, reliable, and convenient.  

The best payment methods for Canadian players include:


  • Maximum deposit: $99,000 
  • Minimum withdrawal: N/A 
  • Withdrawal time: 4 hours 


  • Maximum deposit: $99,000 
  • Minimum withdrawal: N/A 
  • Withdrawal time: 4 hours


  • Maximum deposit: $80,000 
  • Minimum withdrawal: $5  
  • Withdrawal time: 1 business day 


  • Maximum deposit: $25,000 
  • Minimum withdrawal: $5  
  • Withdrawal time: 1 business day


  • Maximum deposit: $10,000 
  • Minimum withdrawal: $5  
  • Withdrawal time: 2-3 business days 


  • Maximum deposit: $200 
  • Minimum withdrawal: $25 
  • Withdrawal time: 3-5 business days

  • 1

    Open a William Hill account

    Click through either our casino or sports bonus, and complete your William Hill registration.

  • 2

    Add a payment method

    William Hill has several local and international payment methods for Canadian players.

    • Visa
    • Mastercard
    • PayPal
    • Direct Bank Transfer
    • Skrill
    • InstaDebit
  • 3

    Verify your William Hill account

    Before you can withdraw money, you will likely have to verify your identity and address.

    Usually, you will need to upload one copy of the front and back of either your:

    • Valid photo driving licence (This option can be used for both proof of identity and proof of address.)
    • Valid ID card
    • Valid passport

    You will also need to verify your address:

    • Valid photo driving licence
    • Utility bill
    • Bank statement
    • Credit Card Statement
    • Council Tax Bill
    • Mortgage Statement

Frequently Asked Questions

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